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Swiggy Secures ‘Shark Tank India’ Sponsorship as Zomato Faces Leadership Changes!

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Shark Tank - StartupStories

Swiggy has made headlines by securing a ₹25 crore sponsorship deal for the fourth season of “Shark Tank India,” a popular business reality show that showcases budding entrepreneurs pitching their ideas to a panel of investors. This strategic move comes amidst significant changes at Zomato, as its CEO, Deepinder Goyal, announced his departure from the show due to Swiggy’s sponsorship.

Swiggy’s Strategic Sponsorship

The partnership with “Shark Tank India” is expected to enhance Swiggy’s brand visibility and strengthen its market position in the competitive food delivery sector. The show, which has gained immense popularity in India, provides a platform for entrepreneurs to showcase their business ideas, making it an ideal venue for Swiggy to connect with a broader audience. By aligning itself with such a high-profile program, Swiggy aims to attract new customers and reinforce its brand image.

This sponsorship is particularly timely as Swiggy prepares for its upcoming Initial Public Offering (IPO), where it aims to raise up to ₹3,750 crore. The company has allocated ₹950 crore specifically for brand marketing and awareness campaigns, indicating its commitment to expanding its customer base and enhancing visibility in a crowded marketplace.

Goyal’s Exit from Shark Tank

In contrast to Swiggy’s upward trajectory, Zomato is facing leadership challenges. Deepinder Goyal’s exit from “Shark Tank India” marks a significant change for the show and raises questions about Zomato’s future direction. Goyal confirmed that he was “kicked out” of the show because of Swiggy’s sponsorship agreement, which reportedly included a clause demanding his removal from the panel. He expressed disappointment over the situation but emphasized his desire to set a different narrative about startup culture in India during his brief time on the show.

Goyal joined “Shark Tank India” in its third season and quickly became known for his incisive questions and engaging interactions with entrepreneurs. His absence in the upcoming season will be felt, especially among viewers who appreciated his insights into building startups.

Implications for Both Companies

Swiggy’s new sponsorship deal could significantly impact its market positioning against competitors like Zomato. By leveraging the visibility gained from “Shark Tank India,” Swiggy hopes to attract new users and bolster customer loyalty during a period of rapid change in consumer preferences.

On the other hand, Zomato must navigate through leadership changes that could affect its operational effectiveness. Goyal’s departure is particularly noteworthy as he is one of several co-founders who have left the company recently. This trend raises concerns about continuity and strategic execution as Zomato seeks to maintain its market share amidst increasing competition.

Conclusion

As Swiggy capitalizes on its new sponsorship to enhance brand visibility and expand its services, Zomato faces the challenge of adapting to leadership transitions that could impact its future strategies. Both companies are at pivotal junctures in their journeys, shaping the evolving landscape of India’s food delivery industry. The rivalry between Swiggy and Zomato continues to intensify, making it essential for both platforms to innovate and respond effectively to market demands.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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