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Sachin Tendulkar Joins Bank of Baroda as Global Brand Ambassador: A Strategic Partnership for Growth!

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Bank of Baroda has appointed cricket legend Sachin Tendulkar as its global brand ambassador, marking a pivotal moment in the bank’s transformation strategy. This partnership aims to enhance the bank’s visibility and support its growth ambitions by leveraging Tendulkar’s immense popularity.

During the announcement, Debadatta Chand, Managing Director and CEO of Bank of Baroda, expressed pride in this collaboration, stating, “Sachin is a global icon who has always led by example.” He highlighted how Tendulkar has united the nation through his cricketing career, paralleling the bank’s role as a trusted partner for millions in achieving financial goals.

The collaboration comes at an opportune time as Bank of Baroda looks to expand its presence both domestically and internationally. The partnership is grounded in shared values of excellence and trust, aligning with Tendulkar’s esteemed legacy.

As part of this initiative, the bank will launch a campaign titled “Play The Masterstroke,” encouraging customers to make informed financial choices by choosing a trusted institution with over a century of legacy. Additionally, Bank of Baroda introduced the “bob Masterstroke Savings Account,” designed for clients seeking premium banking services.

Tendulkar expressed enthusiasm for the partnership, noting the bank’s evolution from modest beginnings to a leading financial institution built on principles of excellence and integrity. He remarked, “I am happy to partner with Bank of Baroda, an organization that continues to be relevant with the times.”

This collaboration not only strengthens Bank of Baroda’s brand but also positions Tendulkar as a key figure in promoting financial literacy and customer engagement. His involvement is expected to foster a deeper connection between the bank and its clientele.

In conclusion, Sachin Tendulkar’s appointment as global brand ambassador signifies Bank of Baroda’s strategic focus on aligning with prominent personalities who embody leadership and excellence. As both entities move forward together, they aim to create meaningful impacts that resonate across diverse demographics.

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    April 6, 2025 at 1:05 am

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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