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The Rise Of OTT Platforms In India

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Rise Of OTT Platforms In India,Startup Stories,Over the Top Platforms,OTT Market In India,Online Video Market,OTT Platforms in India,Top OTT Platforms 2019 India,Indian OTT Industry,India Most Popular OTT Platforms,Best OTT Platforms in India

OTT (Over the Top) media services which offer direct streaming services to viewers, have been gaining popularity worldwide.  Some of the frontrunners of such services are Netflix and Amazon Prime, which remain popular worldwide. However, the scenario is quite different when it comes to the Indian OTT industry.  According to a report released by Counterpoint Research in April 2018, the Indian streaming platform Hotstar is the most popular OTT platform in India. Hotstar is closely followed by Amazon’s Prime Video and SonyLIV, while Netflix ranks 4th.

The popularity of OTT platforms is slowly rising with the increase of local OTT platforms like ALTBalaji, Voot and SonyLIV, which are giving direct competition to foreign platforms like Prime Video and Netflix.  Recently, the popular food delivery app Zomato also joined the OTT industry with the introduction of its Zomato Originals. The main reason behind so many new OTT platforms coming to the market is the increasing profits generated by such platforms in India. 

The video OTT revenue in India was Rs. 2,019 crores in 2017.  It is expected to reach Rs. 5,955 crores by 2022. With 500 million internet users, another number which is growing steadily at the rate of 8 percent, India has become the number one market for media and entertainment sector. It is also reported that the Indian OTT market is set to outperform the global OTT market and will likely be ranked among the top 10 by 2022.

With so many options, the competition between the various platforms has also grown.  The platforms are investing in originals produced by the platform itself in order to attract audiences.  The success of Netflix’s Sacred Games and Ghoul, Prime Video’s The Family Man and Hotstar’s AIB On Air and Sarabhai Vs Sarabhai proved original series are a working formula.  With Indian audiences looking for good original content, the platforms are taking full advantage in order to increase their revenue.

Another factor contributing to the popularity of certain platforms is the pricing of these OTT platforms.  The prices play a really important role as many local OTT platforms provide the majority of their content free of cost, while international platforms like Netflix and Prime Video have a process of monthly or annual subscription in order to let the users access their content.  This is a major reason behind the popularity of local OTT platforms.

With the explosion of OTT platforms in recent years and with the availability of affordable data, the consumption of digital media has also increased.  It will be interesting to see what kind of strategies these OTT platforms will follow in order to attract more audiences to their channels.

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Bengaluru’s Cult.fit Set to Make Waves in the Market with Upcoming ₹2,500 Crore IPO

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Bengaluru’s Cult.Fit Set To Make Waves In The Market With Upcoming ₹2,500 Crore IPO,Startup Stories,Startup News,Startup Stories 2025,Startup Stories India,Tech News,Bengaluru,Bengaluru News,Zomato-backed Cult.Fit Gears Up For ₹2500 Crore Ipo,Cult.Fit Plans To Raise Upto ₹2,500 Cr,Cult.Fit,Cult.Fit News,Cult.Fit Latest,Cult.Fit Picks Bankers For Rs 2500 Cr Ipo,Ipo,Zomato,Cultsport,Eat.Fit,Mind.Fit,Care.Fit,Cult Fit,Cult.Fit Ipo,Ipo Listing,Business News Today,Business News,Share Market Today,Share Market,Startup Success,Indian Fitness Market,Fitness Services,Initial Public Offering,Entrepreneurship,Innovation,Health And Wellness,Fitness Industry,Indian Startups,Tech Startups,Online Fitness Platforms,Digital Fitness,Zomato Backed Cult.Fit Picks Investment Bankers

Cult.fit, the Bengaluru-based fitness and wellness platform backed by Zomato, has finalized five top investment banks—Axis Capital, Jefferies, Goldman Sachs, Morgan Stanley, and JM Financial—to manage its highly anticipated Initial Public Offering (IPO). The company aims to raise ₹2,500 crore through this offering, which is expected to value Cult.fit at nearly $2 billion.

Company Growth and Business Model

Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit has grown into a diversified health and wellness ecosystem. The company operates over 500 gyms across India and has expanded into multiple segments:

  • Cultsport: Direct-to-consumer fitness apparel and equipment (30% revenue contribution).
  • Eat.fit: Healthy meal delivery service (24.5% of revenue).
  • Mind.fit: Yoga and mental wellness services.
  • Care.fit: Healthcare clinics and diagnostics.

In FY24, Cult.fit reported an operating revenue of ₹927 crore, a 33.6% jump from ₹694 crore in FY23. Despite this growth, the company recorded a loss of ₹535 crore.

IPO Details

The IPO marks a significant milestone for Cult.fit, which was last valued at $1.56 billion during Zomato’s $100 million investment in 2021. With strong backing from investors like Accel Partners, Tata Digital, Temasek, Kalaari Capital, and Chiratae Ventures, the upcoming IPO is set to further strengthen its position in the Indian fitness industry.

Strategic Importance

Cult.fit’s move to go public reflects its ambition to scale operations and attract institutional investors globally. Its diversified business model positions the company as a leader in India’s growing fitness market. Analysts are closely watching this IPO as one of the most anticipated offerings of 2025.

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Indian Healthtech Startup Dozee Raises $8 Million to Revolutionize Healthcare with Innovative Technology

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Indian Healthtech Startup Dozee Raises $8 Million to Revolutionize Healthcare with Innovative Technology

Dozee, an Indian healthtech startup focused on remote patient monitoring, has raised $8 million in its latest funding round to boost its global expansion. This significant investment will help the company enhance its presence in both domestic and international markets.

 

Funding Overview

The funding attracted a mix of existing and new investors, including Prime Venture Partners, 3one4 Capital, and the State Bank of India. The capital will primarily be used to expand Dozee’s reach to hospitals worldwide and strengthen its research and development efforts. CEO Mudit Dandwate highlighted the funding’s role in improving critical care facilities globally while promoting Indian-made products.

Innovative Solutions

 

Dozee is recognized for its Contactless Vital Signs Measurement System, which allows healthcare providers to monitor patients’ vital signs without direct contact. This technology has been implemented in over 380 hospitals across India, significantly reducing the workload on nursing staff and saving valuable time.

The company’s AI-powered Early Warning System (EWS) can predict patient deterioration up to 16 hours in advance, enabling timely medical interventions that could save lives.

 

Global Expansion Plans

Dozee aims to tap into over 2,000 hospitals across more than 100 districts in India within the next two years as part of its expansion strategy. The company is also looking to enter new international markets while adapting its technology to meet various regulatory standards.

With this funding, Dozee is set to make substantial progress in the healthtech sector, aligning with global trends towards more efficient healthcare solutions and positioning itself as a leader in remote patient monitoring.

 

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

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