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The Rise Of OTT Platforms In India

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Rise Of OTT Platforms In India,Startup Stories,Over the Top Platforms,OTT Market In India,Online Video Market,OTT Platforms in India,Top OTT Platforms 2019 India,Indian OTT Industry,India Most Popular OTT Platforms,Best OTT Platforms in India

OTT (Over the Top) media services which offer direct streaming services to viewers, have been gaining popularity worldwide.  Some of the frontrunners of such services are Netflix and Amazon Prime, which remain popular worldwide. However, the scenario is quite different when it comes to the Indian OTT industry.  According to a report released by Counterpoint Research in April 2018, the Indian streaming platform Hotstar is the most popular OTT platform in India. Hotstar is closely followed by Amazon’s Prime Video and SonyLIV, while Netflix ranks 4th.

The popularity of OTT platforms is slowly rising with the increase of local OTT platforms like ALTBalaji, Voot and SonyLIV, which are giving direct competition to foreign platforms like Prime Video and Netflix.  Recently, the popular food delivery app Zomato also joined the OTT industry with the introduction of its Zomato Originals. The main reason behind so many new OTT platforms coming to the market is the increasing profits generated by such platforms in India. 

The video OTT revenue in India was Rs. 2,019 crores in 2017.  It is expected to reach Rs. 5,955 crores by 2022. With 500 million internet users, another number which is growing steadily at the rate of 8 percent, India has become the number one market for media and entertainment sector. It is also reported that the Indian OTT market is set to outperform the global OTT market and will likely be ranked among the top 10 by 2022.

With so many options, the competition between the various platforms has also grown.  The platforms are investing in originals produced by the platform itself in order to attract audiences.  The success of Netflix’s Sacred Games and Ghoul, Prime Video’s The Family Man and Hotstar’s AIB On Air and Sarabhai Vs Sarabhai proved original series are a working formula.  With Indian audiences looking for good original content, the platforms are taking full advantage in order to increase their revenue.

Another factor contributing to the popularity of certain platforms is the pricing of these OTT platforms.  The prices play a really important role as many local OTT platforms provide the majority of their content free of cost, while international platforms like Netflix and Prime Video have a process of monthly or annual subscription in order to let the users access their content.  This is a major reason behind the popularity of local OTT platforms.

With the explosion of OTT platforms in recent years and with the availability of affordable data, the consumption of digital media has also increased.  It will be interesting to see what kind of strategies these OTT platforms will follow in order to attract more audiences to their channels.

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Swiggy Launches “Snacc” for 10-Minute Delivery of Snacks and Beverages

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Swiggy Launches "Snacc" for 10-Minute Delivery of Snacks and Beverages

Swiggy, the leading food delivery platform in India, has launched a new standalone app called “Snacc” to cater to the growing demand for ultra-fast food delivery. This innovative service aims to provide quick access to snacks, beverages, and light meals, enhancing the overall customer experience.

Focus on Speed and Convenience

Snacc specializes in delivering snacks and beverages within 10-15 minutes. The app operates from centralized hubs stocked with ready-to-serve items, ensuring rapid order fulfillment. This new service directly competes with other players in the 10-minute delivery space, such as Zepto Cafe and Blinkit Bistro, which have also entered the market with similar offerings.

Key Features

  • Dedicated App: Snacc operates as a separate app, providing a streamlined user experience specifically designed for quick bites.
  • Focus on Speed: The core promise of the service is a 10-15 minute delivery window, making it an attractive option for consumers seeking immediate satisfaction.
  • Centralized Hubs: Utilizing centralized hubs allows for faster order fulfillment and efficient delivery logistics.

Market Impact

The launch of Snacc reflects the increasing demand for convenient and on-demand food delivery services in India. As consumer preferences shift towards quick and accessible food options, Swiggy aims to capitalize on this trend by offering a dedicated platform for snacks and beverages.

Competitive Landscape

The introduction of Snacc comes at a time when competition in the quick food delivery market is intensifying. Other players, including Zomato and Blinkit, are also expanding their services to meet consumer demand for speedier delivery options. Zomato has recently launched its own 15-minute food delivery service in select cities, further escalating competition.

Challenges

While the 10-minute delivery model presents significant opportunities, it also poses challenges such as:

  • Maintaining Food Quality: Ensuring that food remains fresh and meets quality standards during rapid delivery.
  • Timely Delivery: Managing logistics effectively to meet the promised delivery times.
  • Operational Costs: Balancing speed with cost efficiency to maintain profitability.

Conclusion

Swiggy’s launch of Snacc marks a significant step in the evolution of the Indian food delivery market. By strategically positioning itself to cater to the evolving needs of consumers, Swiggy is set to capitalize on the growing demand for quick and convenient food options. As competition heats up in this space, Snacc aims to establish itself as a go-to solution for those seeking fast snacks and beverages, ultimately enhancing Swiggy’s overall service portfolio.

 

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Google Rolls Out QR Code Sharing for Quick Share on Android

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Google Rolls Out QR Code Sharing for Quick Share on Android

Google is enhancing file sharing on Android with the wide rollout of QR code functionality for its Quick Share feature. This update simplifies the process of transferring files between Android devices, eliminating the need for manual device discovery or contact setup.

How it Works

Effortless Sharing

With the latest Google Play Services update (version 24.49.33), users can access the “Use QR code” option within the Quick Share menu. This feature streamlines the sharing process, making it more intuitive and user-friendly.

QR Code Generation

When users select the “Use QR code” option, a unique QR code is generated on their device’s screen. This code serves as a digital key for initiating file transfers.

Quick Scanning

The recipient can easily scan the QR code using their Android phone’s camera app. Once scanned, a secure link is automatically generated, initiating the file transfer without additional steps.

Automatic Transfer

After scanning, a quickshare.google link opens on the recipient’s device, leading to an immediate connection and file transfer process.

Benefits

Simplicity

This new approach eliminates the need to add contacts, verify devices, or navigate complex settings. Users can share files with just a quick scan of a QR code.

Multiple Recipients

A single QR code can be scanned by multiple devices, allowing for convenient group sharing. This feature is particularly useful in collaborative environments where files need to be shared with several people simultaneously.

Reliability

The QR code method bypasses potential issues associated with device discovery in the standard Quick Share interface, ensuring a smoother and more reliable sharing experience.

Wider Availability

This update expands QR code sharing functionality beyond Samsung devices, making it a universal feature available for all Android users. Previously, similar functionality was primarily associated with Samsung’s own Quick Share offering.

A Familiar Feature

While new for Google’s Quick Share, many users may recognize this functionality from Samsung’s Quick Share feature, which includes additional capabilities like cloud sharing. This familiarity may ease the transition for users adapting to Google’s implementation.

Overall Impact

The addition of QR code sharing marks a significant improvement for Quick Share, enhancing its reliability and ease of use. This update aligns with Google’s December 2024 Feature Bundle, which focuses on improving Android’s versatility and user experience.

Future Potential

As QR codes become increasingly integrated into everyday tasks—from payments to information access—Google’s introduction of this feature reflects a broader trend in technology usage. The seamless integration of QR codes into file sharing not only enhances convenience but also aligns with how users are already interacting with technology.

Conclusion

With the rollout of QR code sharing in Quick Share, Google is making file transfers between Android devices faster and more efficient than ever before. By simplifying the sharing process and expanding accessibility across all Android devices, Google is enhancing user experience and reinforcing its commitment to innovation in mobile technology. This development promises to make sharing files not only easier but also more reliable in various settings, from personal to professional environments.

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Former Google CEO Eric Schmidt Invests in 3D-Printed Rocket Maker Relativity Space

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Former Google CEO Eric Schmidt Invests in 3D-Printed Rocket Maker Relativity Space

Eric Schmidt, the former CEO of Google, has made a significant investment in Relativity Space, a California-based company pioneering 3D-printed rocket technology. This investment comes at a crucial time for Relativity as it navigates challenges and aims to advance its innovative approach to space travel.

Overview of Relativity Space

Founded in 2015, Relativity Space aims to revolutionize space travel through its unique 3D printing techniques, which allow for the rapid production of rocket components. The company’s flagship rocket, Terran 1, was launched in 2023, but unfortunately, it failed to achieve orbit. Despite this setback, Relativity is now focusing on its next-generation rocket, Terran R, which is scheduled for launch in 2026.

Challenges Faced

Relativity Space has encountered several challenges over the past few years, including funding difficulties in 2024. These hurdles have prompted the company to seek additional capital to support its ambitious plans and operational needs.

Schmidt’s Investment

Schmidt’s investment is particularly timely as Relativity Space works to secure funding for the development of Terran R and its ongoing operations. His backing underscores the growing interest in the private space sector and highlights the potential of innovative technologies like 3D printing to transform space exploration.

Background on Eric Schmidt

Known for his entrepreneurial spirit and philanthropic endeavors, Schmidt has been actively involved in various investment and advisory roles since stepping down as Google CEO in 2011. He has a history of supporting technology-driven initiatives and startups, making this investment a natural extension of his interests.

Industry Context

The investment by Schmidt comes amid an intensifying modern space race, often referred to as “Space Race 2.0.” Private companies are increasingly vying for dominance in orbit, with firms like SpaceX leading the charge. In 2024, SpaceX achieved a remarkable milestone with 134 launches, showcasing rapid advancements in the industry.

Competitive Landscape

Relativity Space is positioned as a key player within this competitive landscape, despite its initial setbacks. The company’s focus on 3D printing technology offers a unique approach that could potentially lower costs and increase efficiency in rocket manufacturing compared to traditional methods.

Conclusion

Eric Schmidt’s investment in Relativity Space highlights the growing interest and potential within the private space sector, particularly regarding innovative technologies like 3D printing. As Relativity prepares for the launch of Terran R and seeks to overcome its funding challenges, Schmidt’s support may provide crucial momentum for the company’s future endeavors. This move not only reinforces Schmidt’s commitment to advancing technology but also signifies a broader trend of increased investment in space exploration initiatives that promise to reshape our understanding and capabilities in this frontier.

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