Connect with us

News

The Rise Of OTT Platforms In India

Published

on

Rise Of OTT Platforms In India,Startup Stories,Over the Top Platforms,OTT Market In India,Online Video Market,OTT Platforms in India,Top OTT Platforms 2019 India,Indian OTT Industry,India Most Popular OTT Platforms,Best OTT Platforms in India

OTT (Over the Top) media services which offer direct streaming services to viewers, have been gaining popularity worldwide.  Some of the frontrunners of such services are Netflix and Amazon Prime, which remain popular worldwide. However, the scenario is quite different when it comes to the Indian OTT industry.  According to a report released by Counterpoint Research in April 2018, the Indian streaming platform Hotstar is the most popular OTT platform in India. Hotstar is closely followed by Amazon’s Prime Video and SonyLIV, while Netflix ranks 4th.

The popularity of OTT platforms is slowly rising with the increase of local OTT platforms like ALTBalaji, Voot and SonyLIV, which are giving direct competition to foreign platforms like Prime Video and Netflix.  Recently, the popular food delivery app Zomato also joined the OTT industry with the introduction of its Zomato Originals. The main reason behind so many new OTT platforms coming to the market is the increasing profits generated by such platforms in India. 

The video OTT revenue in India was Rs. 2,019 crores in 2017.  It is expected to reach Rs. 5,955 crores by 2022. With 500 million internet users, another number which is growing steadily at the rate of 8 percent, India has become the number one market for media and entertainment sector. It is also reported that the Indian OTT market is set to outperform the global OTT market and will likely be ranked among the top 10 by 2022.

With so many options, the competition between the various platforms has also grown.  The platforms are investing in originals produced by the platform itself in order to attract audiences.  The success of Netflix’s Sacred Games and Ghoul, Prime Video’s The Family Man and Hotstar’s AIB On Air and Sarabhai Vs Sarabhai proved original series are a working formula.  With Indian audiences looking for good original content, the platforms are taking full advantage in order to increase their revenue.

Another factor contributing to the popularity of certain platforms is the pricing of these OTT platforms.  The prices play a really important role as many local OTT platforms provide the majority of their content free of cost, while international platforms like Netflix and Prime Video have a process of monthly or annual subscription in order to let the users access their content.  This is a major reason behind the popularity of local OTT platforms.

With the explosion of OTT platforms in recent years and with the availability of affordable data, the consumption of digital media has also increased.  It will be interesting to see what kind of strategies these OTT platforms will follow in order to attract more audiences to their channels.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Funding

Agritech Startup Gramik Raises INR 17 Crore to Expand Rural Commerce in India

Published

on

StartupStories
  • Gramik, a Lucknow-based agritech startup, has secured INR 17 crore in a bridge funding round ahead of its upcoming INR 56 crore Series A raise.
  • The funding round included investments via Optionally Convertible Debentures (OCDs) and Compulsorily Convertible Debentures (CCDs).
  • Key investors include Sammaan Global Ventures, Money Creeper Investment, and prominent angels such as Balram Yadav (MD & CEO, Godrej Agrovet), Gev Aryaton, Irfan Alam, Nikhil Bhagat, and Salvia Siddiqui.

Gramik’s Unique Peer Commerce Model

  • Founded in 2021 by Raj Yadav, Gramik empowers over 120 million small and marginal farmers in India through a technology-driven rural commerce platform.
  • The startup operates a dual-channel distribution network using Village-Level Entrepreneurs (VLEs) and rural retailers to deliver high-quality agri-inputs to remote areas.
  • Gramik’s full-stack platform offers demand aggregation, logistics, embedded credit, and agronomy services, ensuring last-mile delivery and support for farmers.

Expansion Plans and Future Growth

  • Gramik currently operates in 12 districts, with 1,200+ active VLEs and 250+ rural retail partners, and plans to expand to 3,000 VLEs and reach 1 million+ farmers across Uttar Pradesh, Maharashtra, and Jammu.
  • The new funds will be used to expand Gramik’s private-label products, enhance agronomy-led farmer engagement, and scale operations in key states.
  • With a strong focus on supply chain efficiency, technology, and farmer advisory services, Gramik aims to become a leader in India’s $50 billion agri-input and rural commerce market.
  • Backed by previous seed funding of over INR 25 crore, Gramik is set to drive innovation and inclusive growth for rural communities.

 

Continue Reading

Funding

Reliance Jio Platforms Puts $100 Billion IPO on Hold to Focus on Growth

Published

on

Reliance Jio Platforms, the digital and telecom powerhouse led by Mukesh Ambani, has decided to postpone its highly anticipated initial public offering (IPO), shelving plans for a 2025 listing. The IPO, which analysts valued at over $100 billion and expected to be India’s largest-ever stock market debut, will not take place this year. The company has yet to appoint bankers for the process, signaling that preparations for the public offering have not started in earnest.

According to sources close to the matter, Jio Platforms wants to give its business more time to grow before going public. The company is focusing on boosting revenues, expanding its telecom subscriber base, and scaling up its digital services—including apps, connected devices, and AI solutions—so it can achieve a higher valuation when the IPO eventually happens. Nearly 80% of Jio Platforms’ $17.6 billion annual revenue currently comes from its telecom business, Reliance Jio Infocomm, but the company is investing heavily in new digital ventures and partnerships, such as its collaboration with Nvidia on AI infrastructure.

The news of the delay impacted the market, with shares of parent company Reliance Industries falling by up to 1.8% following the announcement. Despite a strong IPO environment in India, Jio’s move is seen as a strategic decision to ensure stronger business fundamentals and a higher valuation before entering the public markets. Major investors, including Google and Meta, are said to support the decision, viewing it as a step toward long-term value creation.

Continue Reading

News

Starlink Receives Final Regulatory Approval to Launch Satellite Internet in India

Published

on

Starlink - StartupStories

Elon Musk’s Starlink has received the final regulatory green light to launch its satellite internet services in India, marking a major milestone for the country’s digital connectivity. The Indian National Space Promotion and Authorisation Centre (IN-SPACe) granted Starlink the crucial approval, making it the third company after Eutelsat OneWeb and Reliance Jio to secure full regulatory clearance for satellite broadband in India.

What Does This Mean for India?

  • Starlink can now move forward with commercial satellite broadband operations, aiming to bring high-speed internet to both urban and remote regions where traditional connectivity is limited or unavailable.
  • The approval allows Starlink to operate its Gen1 satellite constellation over Indian territory, using a mix of Ka and Ku band frequencies for reliable internet access.
  • The license is valid until July 7, 2030, giving Starlink five years to establish and grow its presence in the Indian market.

What’s Next for Starlink?

Before launching services, Starlink must:

  • Acquire satellite spectrum from the Department of Telecommunications (DoT)
  • Set up ground infrastructure such as gateway stations across the country
  • Complete security and compliance trials as required by Indian authorities

If all goes according to plan, Starlink’s commercial rollout could begin by late 2025 or early 2026.

Pricing and Partnerships

  • Starlink kits are expected to cost around ₹33,000, with monthly subscription fees likely ranging from ₹3,000 to ₹4,200.
  • The hardware and services will be distributed through major telecom partners like Bharti Airtel and Reliance Jio, expanding Starlink’s reach across India36.
  • These rates are similar to those in neighboring countries where Starlink has already launched.

Why Is This Important?

  • Starlink’s entry is set to transform India’s internet landscape, especially for rural and underserved communities.
  • The move supports India’s broader goal of expanding digital access and bridging the connectivity gap across diverse regions.

In Summary

With this final approval, Starlink is poised to revolutionize satellite internet in India, offering new options for millions of users and supporting the country’s digital future. The next steps involve spectrum allocation, infrastructure setup, and regulatory compliance—after which Starlink aims to go live, potentially as soon as the end of 2025.

Continue Reading
Advertisement

Recent Posts

Advertisement