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Yakult Unknown Facts

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Yakult, the famous Japanese probiotic drink, is the perfect example of how an invention turned into a commercial success.  Invented in 1936 by microbiologist Minoru Shirota, the product has gained popularity worldwide. The product is sold by Tokyo based Yakult Honsha, which is known for its innovative marketing ideas.  The Company is now worth $ 10 billion, making it one of the biggest food companies in the world.  Here are some unknown facts about Yakult.

Unknown facts about Yakult

1) The meaning of Yakult is yogurt.  The word is derived from the word ‘jahurto,’ which means yogurt in Esperanto, a language created by L.L. Zamenhof in 1887.

2) Despite being a famous and successful brand, the bottle of Yakult is intentionally kept small by the Company.  According to the Company, the reason behind such a small bottle size is, the drink is meant to be consumed immediately and not be stored for a long time.

3) Yakult Honsha employs women known as “Yakult Aunties,” who go from door to door, selling the Company’s products.  As women channel natural empathy towards family, the Company prefers marketing their products this way, despite having means to other marketing strategies.

4) Apart from health drinks, Yakult Honsha also sells instant noodles, pharmaceuticals and beauty products, all of which are meant to fight cancer cells.

5) Yakult is available in the same flavor in every country except one.  People in Singapore have access to three kinds of flavors—grape, apple and orange.  Moreover, the size of the Yakult bottle also changes in different countries.

6) Yakult manufactures a moisturizer called Yakult PARABIO AC Moisturizing Cream, which is priced at $ 1,000 per bottle.

7) There are various types of Yakult sold exclusively in Japan, each meant for a different organ of the body.  The Company’s Joie drink is intended to keep the large intestine healthy, while the regular version of Yakult is meant for protecting the small intestine. 

Which of these unknown facts about Yakult surprised you the most?  Comment below and let us know.

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Entrepreneur Stories

Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Inverstors Stories

Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods

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Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods

Fractal, a leading SaaS unicorn, has announced a strategic investment of $20 million in Asper.ai, an AI-driven platform focused on the consumer goods and manufacturing sectors. This funding, revealed on March 19, 2025, aims to accelerate Asper’s growth by enhancing product development and expanding its enterprise customer base.

Investment Highlights

Pranay Agrawal, Co-Founder and CEO of Fractal, expressed excitement about the partnership, noting Asper’s impressive growth over the past three years. He stated that this investment will unlock new opportunities for enterprise customers and drive further innovation within Asper.

Asper.ai’s Objectives

Mohit Agarwal, Co-Founder and CEO of Asper.ai, emphasized the need for consumer goods leaders to have a strategic ally that can adapt to their operations and transform data into actionable insights. The investment will support Asper in building its autonomous growth AI platform and attracting top talent.

Future Plans

Anuj Kaushik, Co-Founder and Chief Commercial Officer of Asper.ai, highlighted the positive market response to their offerings. With Fractal’s investment, Asper.ai plans to enhance its AI capabilities across key areas like demand forecasting and revenue growth management.

Conclusion

Fractal’s $20 million investment marks a significant step in advancing AI solutions within the consumer goods sector. The collaboration between Fractal and Asper.ai is set to redefine how businesses leverage AI for growth and efficiency in a competitive landscape.

 

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