Swiggy, the newest unicorn startup in the startup ecosystem is keen on expanding its business.
This food delivery startup is based out of Bangalore. It delivers food from your favourite restaurants, instantly.
According to sources, Swiggy will soon venture into delivering groceries, pharmaceutical items, electronics and flowers to doorsteps. Call it their new strategy! Swiggy now wants to capture the hyperlocal delivery market by expanding its range of services to delivering household items. A spokesperson said at Swiggy, enabling convenience for our consumers is at the core of how we operate. We’re constantly experimenting with ways in which we can do that better while providing them with a delightful experience.
According to a source, Swiggy will unveil its programme, Swiggy Super, this week. The company will offer its customers a one month and three month subscription plan, with the monthly plan ranging between Rs. 99 and Rs. 149. Apart from free deliveries, customers who would subscribe to the membership programme will also not be charged surge fees during peak hours. Swiggy will also include other benefits such as discounted orders.
The Vice President of Product at Swiggy, Anuj Rathi said Swiggy Super is the result of understanding some of (customers’) biggest pain points when it comes to food delivery and making it more convenient, affordable and simple. He also said in the coming months, we will continue to bring more value through ‘Super’ by adding more benefits and growing the existing offerings on this service.
Last month, Swiggy raised a whopping $ 210 million from a group of investors including Naspers and DST Global. It excelled its valuation to over $ 1 billion surpassing its rival, Zomato’s valuation!
Swiggy was founded by the trio of Rahul Jaimini, Sriharsha Majety and Nandan Reddy. Swiggy began its initial round of operations in Bengaluru in 2014. Currently, Swiggy operates in 15 cities including Bengaluru, Delhi, Mumbai, Pune, Hyderabad and Kolkata. They have more than 35,000 restaurant partners and a vast delivery fleet of 55,000.
