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Swiggy: The Story of A Company That Changed The Way A Country Eats

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Nandan Reddy (29) and Sriharsha Majety (31,) both alumni of Birla Institute of Technology and Science (BITS) Pilani, are second time lucky entrepreneurs. Back in the year 2014, they worked together on their first startup venture, Bundl, a logistics aggregator which connected small and medium companies to courier service providers. The business started off fine. However, after almost a year into it, they realised their focus needed to change from the courier service field to the food industry.

In the year of working with like minded people. Nandan and Sriharsha realised there was a strong need for an online hyperlocal logistics company in the restaurant industry. By 14 August, the duo made their dream into a reality by rolling out Swiggy, the country’s first online food ordering platform. They roped in Rahul Janimini, an IIT Kharagpur alumni, to do coding work for the platform.

Back in 2014, Swiggy was founded in an office space in Koramangala, Bangalore. One neighbourhood, six delivery executives and 25 partner restaurants is what Swiggy started off with in the beginning. Almost four years into the field, Swiggy now has a major presence in Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chennai and Kolkata. Not just that, they are partnered with 12,000 restaurants and over 13,000 delivery executives.

When it comes to food and ordering food, India is a young country with a lot of untapped potential. As a customer centric company, Swiggy as an online platform is entirely dedicated to improving the process and experience of food order and delivery. Since its inception, Swiggy has rapidly grown to become a leader in the Indian food delivery sector by consistently shrinking delivery timelines and improving customer experience.

From the time of its inception, this online platform has raised large sums of money which more than proves Swiggy’s worth as a food ordering platform. Starting from discovery through visual menus, massive reduction in delivery time and no minimum order, Swiggy has become the highest used online platform. With over 12,000 restaurants in their roster, industry best average delivery time of 37 minutes and reduced overhead costs, Swiggy has positioned itself at the top of this field.

To make sure they are here for the long run, Swiggy has launched a host of exciting features like Swiggy Pop, Swiggy Access and Swiggy Schedule. With constant developments in their technology, Swiggy has made sure it has secured the number one position in the country in relation to the online food ordering food.

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Entrepreneur Stories

PixelSky Capital Unveils INR 400 Crore Secondaries Fund

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Bengaluru-based investment bank IndigoEdge, in partnership with entrepreneur Hitesh Ahuja, has launched PixelSky Capital, a secondaries fund targeting INR 400 crore. The fund will invest in eight late-stage tech and consumer companies expected to go public within three to four years, with cheque sizes of INR 40–50 crore each. PixelSky has already invested in beauty retailer Purplle and aims to close a second deal by June 2025.

 

The fund focuses on secondary transactions, allowing existing shareholders to sell stakes to new investors, providing liquidity ahead of IPOs. Founders have committed INR 10–15 crore, with additional capital coming from domestic family offices and startup founders. Final close is expected by March 2026.

 

Led by Hitesh Ahuja, who sold his foodtech startup Yumlane in 2023, and IndigoEdge cofounder Zerin Rahiman, PixelSky marks IndigoEdge’s expansion from advisory and proprietary investments into fund management. The firm has facilitated over 150 transactions worth around $3 billion and invested INR 25–30 crore as a limited partner in multiple VC funds. PixelSky is currently evaluating about 20 companies before finalizing its portfolio

 

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Meta’s Upcoming AR Glasses: A Sneak Peek

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Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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