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Apple And Its Major Milestones Through The Years



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Apple, the technological revolution that changed the world of smartphones, reached its 1 trillion dollars mark early yesterday. Monumental in idea, thought and creativity, Apple is a true ground breaker in more ways than one can imagine, with the trillion dollar valuation validating its success. The phone has been a part of several major product launches and with each new launch, the company grows stronger. Taking stock of the very many challenges Apple faced through the years, here is a timeline of all the products launched by this revolution.


This was the day when history was created. Apple Computer Company was founded in a garage by Steve Wozniak, Steve Jobs and Ronald Wayne in Jobs’s garage! Less than a year later, Wayne sells 10% of his stake for $ 800.


Apple I, the first ever computer to be made by Apple Computer, becomes the first ever system to come without a keyboard. Little more than just a circuit board, the computer was hand made by Wozniak.


Post the moderate success of the first ever Apple computer, Jobs launched the Apple 2 at a computer fair. This particular computer created the foundation for the floppy drive.


Apple launches the first ever Macintosh computer, paving the path for Apple’s “Think Different” era.


Despite the Macintosh’s initial success, the product sales dropped drastically. In light of the failure, Jobs has an out and out war with Chief Executive Officer, Sculley. The result of the war? Jobs is fired, leading him to start the one and only competitor of the Macintosh, NEXT.


Apple’s ill fated Newton tabled faced severe criticism. In fact, the moment it was launched, it faced so much criticism that it was ridiculed even on The Simpsons! Sculley was removed as the CEO and was replaced by Gil Amelio in the year 1996. Amelio buys NEXT from Jobs and invites him back to Apple.


The moment Jobs returned to Apple, he worked with the graphics team to launch the iMac in 1997! With strong influences from Jony Ive, the first Mac was a huge success!


The first iPod was announced in the year 2001. With major influences from the iMac, the iPod promised storage space for 1,000 songs with a battery life lasting for longer than 24 hours!


With Jobs, Apple jumped by leaps and bounds. In the year 2003, Apple launched the Power Mac G5. At that time, it  was touted as the fastest computer ever built.


Apple dumped PowerPC processors for the faster, more energy efficient x86 chips from Intel in 2006. The iBook, PowerBook and Power Mac were out, replaced by the MacBook (pictured), the MacBook Pro and Mac Pro, which still form the basis for Apple’s computers today. The iMac survived with just its chips changed over in its now familiar thin, flatscreen design.


The year 2008 was the age of revolution and change for Apple. The company invented an entirely new range of computeres called “Ultrabooks” in partnership with Intel. Even though the first MacBgook in the series was slow, the Ultrabooks paved the road for a bright new future for Apple.


Remember the 1993 Newton Tablet that failed miserably? Apple introduced the iPad in the year 2010, keeping in tune with the Newton’s line. The iPad was supposed to be a precursor to the iPhone but due to lack of enough research, the iPad failed to see the light of the day.


After a long battle with pancreatic cancer, Apple’s founder and driving force, Steve Jobs, died at the age of 56. It was a turning point for the company. Tim Cook, the former head of operations and interim CEO of Apple, took over as Jobs stood down six weeks before he died.


Progressing from the world of phones and tablets, Apple launched the Apple Watch. Soon after its release, the Watch became the most popular watch in recent history, outselling its rivals from Samsung, LG, Sony and Pebble.


Close to 45 years after its inception, Apple becomes the first company in the world to reach the trillion dollar valuation, making it the highest market company at the moment. Going from near bankruptcy to the forerunner of innovation and invention, Apple certainly has come a long way. If you think we missed out anything about this company’s journey, comment and let us know!


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Supreme Court Puts End to Misleading Celebrity Endorsements 



Supreme Court Of India

The Supreme Court of India has taken a strong stance against misleading advertisements featuring public figures, emphasizing their responsibility in promoting products. This decision comes in response to concerns about the influence celebrities and public figures hold over consumer choices.


The Heart of the Matter:


The court’s ruling highlights two key points:


  1. Shared Responsibility: Advertisers, advertising agencies, and the public figures endorsing products are all equally liable for issuing misleading advertisements. This means that celebrities can no longer simply lend their face to a product without due diligence. They are expected to have a good understanding of the product and its claims before endorsing it.


  1. Self-Declaration:  The court mandated a stricter protocol requiring advertisers to obtain a self-declaration from endorsers. This declaration, similar to the Cable Television Networks Rules (1994), ensures that the advertised product complies with existing laws and avoids offensive content.


Why it Matters:


Celebrity endorsements hold immense power in influencing consumer behavior. Consumers often trust the judgment of their favorite actors, athletes, or social media personalities. This trust can be exploited by promoting products with exaggerated claims or those lacking scientific backing. 


The Case that Triggered the Ruling:


The court’s decision stemmed from a case involving Patanjali Ayurved Ltd., a popular Indian consumer goods company, and yoga guru Ramdev. The Indian Medical Association (IMA) filed a plea against the company and Ramdev, accusing them of misleading advertisements and a smear campaign against COVID-19 vaccinations and modern medicine.


The Road Ahead:


This ruling is a significant step toward protecting consumers from deceptive marketing practices.  It encourages celebrities and public figures to be more selective and responsible about the products they endorse. Additionally, the court urged government bodies to implement procedures for consumers to easily report misleading advertisements. 


This move by the Supreme Court is likely to have a ripple effect across the advertising industry in India.  It will force companies to be more transparent and hold celebrities accountable for promoting products they don’t fully understand or that make unsubstantiated claims. 


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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars



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Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Reddit Soars After Strong Earnings and Upbeat Outlook



Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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