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InCred Finance Appoints New CFO, Gears Up for IPO

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InCred Finance Appoints New CFO Gears Up for IPO

InCred Finance, a prominent player in the Indian consumer and MSME lending space, has appointed Gaurav Maheshwari as its new Chief Financial Officer (CFO). Maheshwari brings over 27 years of experience in financial leadership, having held senior positions at Standard Chartered Bank, Altico Capital, and other notable organizations.

This appointment comes at a crucial juncture for InCred Finance as the company prepares for an initial public offering (IPO) scheduled for the last quarter of 2025. The firm aims to raise between ₹4,000 crore and ₹5,000 crore (approximately $471–588 million) through this IPO, which will further fuel its growth and expansion plans.

Focus on Growth and Expansion

Maheshwari’s expertise will be instrumental in driving business growth, enhancing capital efficiency, and strengthening corporate governance as InCred Finance embarks on this new phase. His extensive background in finance will help navigate the complexities of the IPO process and ensure that the company is well-positioned for future success.

Strategic Goals

  • Capital Raising: The funds raised from the IPO are expected to support InCred’s expansion initiatives and strengthen its balance sheet.
  • Market Positioning: By going public, InCred aims to enhance its visibility and credibility in the competitive financial services market.

Strong Financial Performance

InCred Finance has demonstrated robust financial performance in recent years. In the fiscal year 2024, the company recorded a 48% increase in revenue from operations, reaching ₹1,267 crore, while achieving a profit after tax (PAT) of ₹316 crore. This impressive growth underscores the company’s strong business model and operational efficiency.

Assets Under Management

As of FY24, InCred Finance reported assets under management (AUM) worth ₹9,039 crore, reflecting a significant year-on-year increase of 52%. This growth trajectory positions InCred favorably within the Indian lending landscape.

Investor Confidence

Backed by a strong investor base that includes prominent names such as Ranjan Pai, KKR, and the Abu Dhabi Investment Authority, InCred Finance has garnered significant investor confidence. This backing reflects the company’s potential to disrupt the Indian financial services market with its innovative products and services.

Notable Investors

  • KKR holds a 13.4% stake in InCred and is expected to play a crucial role during the IPO process.
  • Other investors include OAKS, Investcorp, Moore Capital, and Elevar Equity.

Looking Ahead

With Gaurav Maheshwari’s appointment as CFO and the upcoming IPO, InCred Finance is well-positioned for continued growth and success in the Indian financial services landscape. The company is focused on enhancing its secured loans business while navigating regulatory challenges in the lending environment.

Future Plans

InCred’s leadership has indicated that they are committed to engaging closely with regulators to ensure compliance while pursuing their growth objectives. The company aims to leverage its strong foundation to expand its product offerings and enhance customer access to credit.

Conclusion

The appointment of Gaurav Maheshwari as CFO marks a pivotal moment for InCred Finance as it gears up for its IPO in late 2025. With strong financial performance, significant investor backing, and a focus on growth strategies, InCred is poised to make a substantial impact on the Indian financial services market. As it prepares for this next chapter, stakeholders will be keenly watching how these developments unfold and contribute to the company’s long-term success.

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Funding

Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better Secures ₹17 Crore in Pre-Series A Funding,Startup News,Startup Stories 2025,Startup Stories India,Funding,Eat Better,Eat Better News,Eat Better Latest News,Eat Better Bags Inr 17 Cr In Pre-series A Funding,Eat Better Bags Inr 17 Cr,Eat Better Secures ₹17 Crore,Vidushi Kanoria,Mridula Kanoria,Shaurya Kanoria,Dry Fruit Ladoos,Nuts,Eat Better Co,D2C Snacking Brand Eat Better,Eat Better India,Snacks,Healthy Snacks,Prath Ventures,Spring Marketing Capital,Pre-Series A Funding,Eat Better Product,D2C snacking brand,Marketing,Startup Stories News,D2C Snacking Brand Eat Better Bags INR 17 Cr From Prath Ventures,News,D2C,Investment,Startup Latest News,Retail,Growth,India,Startup Story,Startup By Doc

Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Funding

Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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Startup News

Bengaluru’s Cult.fit Set to Make Waves in the Market with Upcoming ₹2,500 Crore IPO

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Cult.fit, the Bengaluru-based fitness and wellness platform backed by Zomato, has finalized five top investment banks—Axis Capital, Jefferies, Goldman Sachs, Morgan Stanley, and JM Financial—to manage its highly anticipated Initial Public Offering (IPO). The company aims to raise ₹2,500 crore through this offering, which is expected to value Cult.fit at nearly $2 billion.

Company Growth and Business Model

Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit has grown into a diversified health and wellness ecosystem. The company operates over 500 gyms across India and has expanded into multiple segments:

  • Cultsport: Direct-to-consumer fitness apparel and equipment (30% revenue contribution).
  • Eat.fit: Healthy meal delivery service (24.5% of revenue).
  • Mind.fit: Yoga and mental wellness services.
  • Care.fit: Healthcare clinics and diagnostics.

In FY24, Cult.fit reported an operating revenue of ₹927 crore, a 33.6% jump from ₹694 crore in FY23. Despite this growth, the company recorded a loss of ₹535 crore.

IPO Details

The IPO marks a significant milestone for Cult.fit, which was last valued at $1.56 billion during Zomato’s $100 million investment in 2021. With strong backing from investors like Accel Partners, Tata Digital, Temasek, Kalaari Capital, and Chiratae Ventures, the upcoming IPO is set to further strengthen its position in the Indian fitness industry.

Strategic Importance

Cult.fit’s move to go public reflects its ambition to scale operations and attract institutional investors globally. Its diversified business model positions the company as a leader in India’s growing fitness market. Analysts are closely watching this IPO as one of the most anticipated offerings of 2025.

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