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Delhi Developer Acquires ‘JioHotstar’ Domain, Hoping to Cash In on Jio and Hotstar Merger!

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A Delhi-based app developer has secured the domain name jiohotstar.com, anticipating a potential rebranding following the merger of Reliance’s Viacom18 and Disney+ Hotstar. The developer, who identifies as a startup founder with aspirations of studying at Cambridge University, hopes to sell the domain to Reliance after the $8.5 billion merger is finalized.

Background of the Merger

The merger between Star India, which operates Disney+ Hotstar, and Viacom18, a part of Reliance Industries, received approval earlier this year from regulatory bodies, including the Competition Commission of India, the National Company Law Tribunal, and the Ministry of Information and Broadcasting. The deal is expected to consolidate both streaming platforms under a single brand, enhancing their competitive edge in the rapidly evolving digital content landscape.

Developer’s Journey

In an open letter posted on the jiohotstar.com website, the developer shares their personal journey, explaining how they spotted the opportunity for the domain after hearing rumors about Hotstar’s potential sale or merger. The letter details the developer’s dream of studying at Cambridge, stating that selling the domain could help fund their education.

“I thought, ‘If they acquire Hotstar, they might rename it to JioHotstar.com,’” the developer wrote, outlining their decision to purchase the domain. They emphasized that while acquiring the domain would be a “minor expense” for Reliance, it could be “life-changing” for them, helping fund their Cambridge degree.

A Developer’s Dream and Strategy

In the letter, the developer recounts their experience in 2021 when they were selected for the Cambridge University Accelerate program, a turning point in their startup journey. Despite coming from a Tier-II college, being accepted into the program exposed them to valuable insights into startups. They now dream of pursuing a full degree in entrepreneurship at Cambridge, but high costs remain a barrier.

“When I saw this domain become available, I felt things might just fall into place. If the merger happens, I could use this opportunity to fulfill my dream of studying at Cambridge,” the developer wrote.

Speculative Investment Strategy

The developer’s move to secure the domain falls under a practice known as “domain parking,” where individuals purchase domain names with no immediate intention of developing a site. Instead, they hold onto the domain, hoping to sell it for a profit in the future. Often, these parked domains generate revenue through ads based on web traffic, making them speculative investments. This strategy is common when domain names include valuable keywords or popular brand names.

The Merger Landscape

Earlier this year, Reliance and Disney signed an $8.5 billion deal to merge Star India and Viacom18. Both Disney+ Hotstar and JioCinema have extensive content libraries and are strong players in live sports streaming, holding rights to major events such as the IPL, ICC tournaments, and Premier League football. As a result of the merger, a unified platform is expected to emerge; however, it remains unclear whether JioCinema or Hotstar will become the dominant brand.

Potential Brand Impact

With reports indicating that only one platform will emerge from the merger—either JioCinema or Hotstar—the developer believes “JioHotstar” would be the perfect blend of both brands, maintaining brand equity and easing the transition for users.

Conclusion

With jiohotstar.com now in public view, it remains to be seen if Reliance will negotiate with the developer or pursue a different branding strategy for the merged entity. The acquisition of this domain reflects not only an entrepreneurial spirit but also highlights how individuals can leverage significant industry changes for personal aspirations.

As discussions around this merger continue and consumer interest grows in both platforms’ combined offerings, this situation illustrates how strategic moves in digital branding can create opportunities for both companies and aspiring entrepreneurs alike.

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How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

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The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

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Gemini 2.5: Revolutionizing Dialogue and Audio Generation with AI

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Gemini

Google’s Gemini 2.5 marks a significant leap forward in artificial intelligence, introducing groundbreaking capabilities in dialogue and audio generation. Designed from the ground up as a multimodal model, Gemini 2.5 can natively understand and generate content across text, images, audio, video, and code, making it a versatile tool for developers, content creators, and businesses alike.

Advanced Dialogue: Real-Time, Natural, and Context-Aware

Gemini 2.5 excels in real-time audio dialogue, offering users remarkably fluid and expressive conversations. The AI’s ability to interpret tone, accent, and even non-speech vocalizations like laughter enables interactions that feel genuinely human. Users can customize speech delivery using natural language prompts, adjusting accents, tone, or even requesting whispered responses. This level of control is invaluable for applications ranging from virtual assistants to customer service bots.

The model is also context-aware, distinguishing between relevant speech and background noise, ensuring it responds only when appropriate. Integration with external tools, such as Google Search, allows Gemini 2.5 to incorporate real-time information seamlessly into conversations. Moreover, its multilingual capabilities support over 24 languages, enabling users to mix languages within a single phrase—ideal for global audiences.

Cutting-Edge Audio Generation: Flexible and Engaging

Beyond dialogue, Gemini 2.5 offers advanced text-to-speech (TTS) features. Users can generate everything from short snippets to long-form narratives, with precise control over style, tone, and emotional expression. The TTS engine supports multi-speaker dialogue, making it perfect for creating engaging summaries, podcasts, and audiobooks. Enhanced pace and pronunciation controls ensure audio clarity and naturalness, while multilingual output makes content accessible worldwide.

Developers can access these features through Google AI Studio and Vertex AI, with options for both high-fidelity (Gemini 2.5 Pro) and cost-effective (Gemini 2.5 Flash) audio generation. All generated audio includes SynthID watermarking for transparency and safety.

Conclusion

Gemini 2.5 is redefining the boundaries of AI-driven dialogue and audio generation. Its natural, expressive, and customizable voice capabilities, combined with robust reasoning and multilingual support, make it a powerful tool for the next generation of digital experiences.

Whether for interactive applications, content creation, or global communication, Gemini 2.5 sets a new standard for intelligent, multimodal AI.

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Dunzo Gets Breather as NCLT Rejects Insolvency Petition from Invoice Discounters

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Dunzo

The National Company Law Tribunal (NCLT) Bengaluru bench has dismissed an insolvency plea filed against quick commerce startup Dunzo by its invoice discounters, declaring the petition “not maintainable” after several postponements. This decision offers temporary relief to Dunzo, which has been facing multiple insolvency petitions from various creditors, including Velvin Packaging Solutions and Betterplace Safety Solutions, over unpaid dues.

The invoice discounters alleged that Dunzo had paid only 50% of the required amounts, though the exact sum was not disclosed. Despite ongoing settlement talks, no resolution was reached, and the tribunal noted Dunzo’s delays in responding to creditor petitions. Dunzo continues to grapple with severe liquidity issues, delayed payments, and significant losses—reporting a ₹1,801.8 crore loss in FY23 and owing approximately ₹11.4 crore to major vendors like Google India and Facebook India.

While this NCLT ruling provides Dunzo some breathing room, the company still faces ongoing financial and operational challenges as it works to resolve its outstanding liabilities.

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