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Apple Lowers iPhone 16 Sales Forecast by 10 Million: Analyst Kuo Says Hardware Innovation Is Key to Future Growth!

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Apple has reportedly reduced its sales forecast for the iPhone 16 series, according to renowned analyst Ming-Chi Kuo. The company is said to have cut iPhone 16 orders by around 10 million units for the period spanning Q4 2024 through the first half of 2025, with the non-Pro models being the most affected. This adjustment lowers the expected production of iPhone 16 to 84 million units for the second half of 2024, down from the initial estimate of 88 million units.

Impact on Overall iPhone Production

The impact on overall iPhone production is significant, with year-over-year declines projected. Current estimates suggest:

  • 80 million units for Q4 2024
  • 45 million units for Q1 2025
  • 39 million units for Q2 2025

All these figures are lower than production numbers from the same periods in the previous year. While Apple may partially offset the cuts in Q4 2024 with a favorable product mix, a more noticeable decline is expected in the first half of 2025.

Reasons for Sales Decline

According to Kuo, part of the reason for this dip in sales is stagnation in Apple’s hardware innovation. The iPhone 16 Pro and 16 Pro Max feature slightly larger displays and minor camera improvements, but these changes are seen as evolutionary rather than revolutionary. This lack of substantial hardware updates may make it harder for Apple to convince existing customers to upgrade annually.

Over the past four generations of Pro models, the core design and technical specifications have remained largely unchanged, with only slight increases in display sizes. While processor advancements have improved user experiences, features like USB-C connectors and always-on displays are not viewed as significant enough to drive consumer excitement. The iPhone 16 Pro introduces new AI features, such as “Visual Intelligence” and “Genmoji,” but these additions have yet to generate considerable demand.

Influence of Upcoming Products

Another factor that could influence Apple’s product strategy is the upcoming iPhone SE4. Kuo notes that mass production for the lower-cost SE4 is expected to begin in December 2024, and its more affordable price point could cannibalize sales of higher-end models, further impacting the product mix. As a result, Apple suppliers are likely to experience pressure starting in late Q4 2024, with more pronounced effects in early 2025.

Market Reactions

Following Kuo’s report, Apple’s stock experienced a decline of about 3%, reflecting investor concerns over waning demand for the latest iPhone models. Analysts are closely monitoring how these production cuts will affect Apple’s overall revenue and market position.

Future Outlook

Despite these recent cuts, there is optimism about Apple’s AI advancements potentially driving future iPhone shipments. However, Kuo emphasizes that significant growth will depend on further hardware innovations to complement Apple’s expanding AI capabilities. He also points out that Apple’s focus on on-device AI looks promising for long-term growth; however, without meaningful hardware upgrades, this alone may not be enough to drive substantial demand.

Conclusion

In summary, Apple’s decision to lower its sales forecast for the iPhone 16 series highlights ongoing challenges in maintaining robust demand amid evolving consumer expectations. As competition intensifies in the smartphone market, particularly with emerging technologies and pricing strategies from competitors, Apple will need to prioritize innovation and adapt its offerings to retain customer interest.

The anticipated launch of products like the iPhone SE4 could further complicate Apple’s sales landscape, making it imperative for the company to strategically navigate both hardware advancements and market dynamics moving forward.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

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Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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