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Swiggy Introduces ‘Seal Badge’ to Elevate Hygiene Standards in Food Delivery!

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Swiggy, one of India’s top food delivery platforms, has unveiled a new initiative called the Swiggy Seal, designed to improve hygiene and food quality across its partner restaurants. This move is based on feedback from over 7 million verified customer reviews gathered over the past six months. The Swiggy Seal program aims to support restaurants in maintaining higher standards of food safety and cleanliness, ensuring customers can trust the quality of their orders.

What is the Swiggy Seal?

The Swiggy Seal is a special badge that restaurants can earn by upholding stringent hygiene and food safety practices. The badge is awarded based on real customer feedback and addresses critical areas in the food delivery ecosystem, focusing on:

  • Contamination prevention
  • Proper cooking techniques
  • High-quality packaging

Restaurants that earn the Seal will display the badge on their Swiggy menu pages, signaling their commitment to cleanliness and food safety. Currently, the initiative is being tested in Pune and will be rolled out to more than 650 cities across India in the coming months.

Support for Partner Restaurants

To help restaurants meet the program’s standards, Swiggy offers a range of support services, including:

  • Dedicated account managers and systematic reports to track hygiene compliance
  • Access to discounted hygiene audits through FSSAI-accredited agencies such as Eurofins and Equinox
  • Webinars on best hygiene practices and exclusive deals on services like cleaning and pest control

This initiative comes amid rising concerns about food safety in India’s food delivery sector. Earlier this year, a tragic incident in Patiala saw a young girl lose her life after consuming a cake ordered through Zomato. In response, Zomato removed the offending restaurant from its platform and banned its owner from operating on the platform in the future. While Zomato introduced a Hygiene Rating system in 2019, many restaurants on the platform still do not display any specific hygiene badges.

Proactive Approach to Food Safety

With the Swiggy Seal, the platform is taking a proactive approach to food safety, aiming to ensure that both restaurants and customers benefit from higher hygiene standards. By leveraging customer feedback and industry best practices, Swiggy aims to create a safer dining experience for consumers.

Market Context

The introduction of the Swiggy Seal comes at a time when consumer awareness around food safety is at an all-time high. As more people turn to online food delivery services, ensuring that restaurants adhere to strict hygiene protocols has become increasingly important. This initiative not only enhances customer trust but also positions Swiggy as a leader in promoting safe food practices within the industry.

Conclusion

The launch of the Swiggy Seal represents an important step towards improving hygiene standards across India’s food delivery ecosystem. By incentivizing restaurants to maintain high levels of cleanliness and safety, Swiggy aims to elevate consumer confidence while fostering a culture of accountability among its partners.

As this initiative rolls out across more cities, it will be interesting to see how it impacts customer satisfaction and overall dining experiences. The success of the Swiggy Seal could serve as a model for other food delivery platforms looking to enhance their own hygiene standards and build stronger relationships with customers.

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

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Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings

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Regional OTT platform STAGE has successfully raised $12.5 million in its Series B funding round, a move that highlights the increasing demand for regional content in India. The round was co-led by Goodwater Capital and Blume Ventures, with participation from Physis Capital and several angel investors.

The funding includes $10 million in primary capital and $2.5 million from secondary share sales, allowing early investors to partially exit. This capital will enable STAGE to enhance its content offerings, particularly in underserved languages like Bhojpuri, while strengthening its technological capabilities.

 

Since its launch in 2019, STAGE has quickly established itself as a leader in the regional OTT market, reporting an Annual Recurring Revenue (ARR) of ₹180 crore (approximately $21.7 million) and over 4.4 million paying subscribers. The platform has achieved over 20 million app installs and experienced significant growth, with a 289% increase in revenue and a 286% rise in subscribers over the past year, driven by original series such as Videshi Bahu, Kaand 2010, and Bhawani.

 

CEO Vinay Singhal emphasized that this funding is not just financial support but a validation of India’s diverse regional cultures. He noted that dialects like Haryanvi and Bhojpuri should be celebrated rather than viewed as liabilities. With this new funding, STAGE plans to further invest in content creation and technology development to enrich its storytelling experience.

 

As the demand for regional language content continues to grow, STAGE’s strategic investments position it well to expand into more languages and cultural narratives, solidifying its place in the competitive OTT landscape alongside platforms like aha video and Chaupal.

 

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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