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Swiggy Introduces ‘Seal Badge’ to Elevate Hygiene Standards in Food Delivery!

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Swiggy, one of India’s top food delivery platforms, has unveiled a new initiative called the Swiggy Seal, designed to improve hygiene and food quality across its partner restaurants. This move is based on feedback from over 7 million verified customer reviews gathered over the past six months. The Swiggy Seal program aims to support restaurants in maintaining higher standards of food safety and cleanliness, ensuring customers can trust the quality of their orders.

What is the Swiggy Seal?

The Swiggy Seal is a special badge that restaurants can earn by upholding stringent hygiene and food safety practices. The badge is awarded based on real customer feedback and addresses critical areas in the food delivery ecosystem, focusing on:

  • Contamination prevention
  • Proper cooking techniques
  • High-quality packaging

Restaurants that earn the Seal will display the badge on their Swiggy menu pages, signaling their commitment to cleanliness and food safety. Currently, the initiative is being tested in Pune and will be rolled out to more than 650 cities across India in the coming months.

Support for Partner Restaurants

To help restaurants meet the program’s standards, Swiggy offers a range of support services, including:

  • Dedicated account managers and systematic reports to track hygiene compliance
  • Access to discounted hygiene audits through FSSAI-accredited agencies such as Eurofins and Equinox
  • Webinars on best hygiene practices and exclusive deals on services like cleaning and pest control

This initiative comes amid rising concerns about food safety in India’s food delivery sector. Earlier this year, a tragic incident in Patiala saw a young girl lose her life after consuming a cake ordered through Zomato. In response, Zomato removed the offending restaurant from its platform and banned its owner from operating on the platform in the future. While Zomato introduced a Hygiene Rating system in 2019, many restaurants on the platform still do not display any specific hygiene badges.

Proactive Approach to Food Safety

With the Swiggy Seal, the platform is taking a proactive approach to food safety, aiming to ensure that both restaurants and customers benefit from higher hygiene standards. By leveraging customer feedback and industry best practices, Swiggy aims to create a safer dining experience for consumers.

Market Context

The introduction of the Swiggy Seal comes at a time when consumer awareness around food safety is at an all-time high. As more people turn to online food delivery services, ensuring that restaurants adhere to strict hygiene protocols has become increasingly important. This initiative not only enhances customer trust but also positions Swiggy as a leader in promoting safe food practices within the industry.

Conclusion

The launch of the Swiggy Seal represents an important step towards improving hygiene standards across India’s food delivery ecosystem. By incentivizing restaurants to maintain high levels of cleanliness and safety, Swiggy aims to elevate consumer confidence while fostering a culture of accountability among its partners.

As this initiative rolls out across more cities, it will be interesting to see how it impacts customer satisfaction and overall dining experiences. The success of the Swiggy Seal could serve as a model for other food delivery platforms looking to enhance their own hygiene standards and build stronger relationships with customers.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
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Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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