Alexa is a company developed by Amazon in 1996, which ranks websites based on their traffic and performance. It also gives information such as traffic sources, bounce rates and page views per visitor. It is updated regularly and the Alexa rank depends on many important factors. Alexa is considered as the genuine website rank provider and trusted all over the world.
Why is this Alexa rank important?
Web sites with a good Alexa rank are trusted by visitors and becomes a brand automatically. For digital marketing, advertisers are attracted to sites with a good Alexa rank. It increases the website income either by direct or indirect advertising. Those websites also get good conversion rates from external digital ad agencies. Search Engine Optimization (SEO) of a website is also influenced by the Alexa rank.
So now that you are familiar with Alexa ranking and its importance, here are some tips which may help you to improve your Alexa rank.
1) Website content:
The content should be unique content not copied from other websites. You should create and publish it in an SEO friendly manner with the most suitable keywords. The keywords should be easy to understand and simple. The content you produce should be in a shareable manner so that visitors can share it if they wish to do so. Unique content is recommended because search engines give preference to unique content and give a higher spot in search results.
2) Updating of the website:
The website should be updated regularly so that it increases the chance of bookmarking. Updating the website content increases the number of your subscribers and direct visitors, not from search engines.
3) Share your content:
Many people follow social media for news and updates. Share your website content on all social media platforms. Delivering the content to your subscribers increases the reach of your post and visits from social media platforms.
Also, check | TIPS TO IMPROVE PAGE LOAD TIME OF YOUR ECOMMERCE WEBSITE
4) Publish videos and images:
Visitors may get bored with the routine static content. Share videos and images on your website. Visitors love to share videos, it increases the visitor engagement and your website exposure.
5) Create your website account on Alexa.com:
Signup on Alexa and claim your website, it is free.
6) Install the Alexa widget:
This widget helps servers for a better tracking of your website. Many bloggers and webmasters find this tip very useful.
There are many more tips available to improve the Alexa rank, the above are some of the important tips worth trying.