Do you have a business which runs out of the website? Have you ever imagined how your customers will approach you in case they want to? Well, having a domain name for your business solves it all.
Domain name is a unique identification name for any company or an individual which is registered in DNS (Domain Name Servers.) The user can access any website through a domain name on the internet if it is well established and hosted. There are many extensions available, worldwide top level extensions like .com, .org, .info and country specific domain extensions like .in, .au, .pk etc.
Once you choose a domain name, it will be forever so you should take extreme care while choosing a domain name.
These tips may help you in getting a perfect domain name:
1) Choosing name:
The name should be new, creative, easy to type, easy to remember and pronounce. Select a domain name which gives a vague sense. All the top domains in the world like Google, Bing, Yahoo, Flipkart, Quora and many more are without a complete meaning. So think innovatively while choosing a domain name. Once you have decided on a name and are ready to buy it, you should first check whether that name or any other similar domain names, already exist on the internet. If the similar domain’s performance is good, then it will affect your domain’s performance on search engines.
2) SEO:
Choosing a unique name increases the chances of getting better search results. The name should also be closely related to your website content or company. Try using keywords in the domain name. Suppose your business is related to repairs, try to have a domain name as xyzrepairs.com. It increases the probability of getting a better position on search results.
3) Keep your audience in view:
It is not necessary to buy a .com extension, if you have the audience from a specific country then it is recommended to buy that country’s top level domain. For example, you have the most audience from the USA, then you should get a .us for better performance.
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4) Avoid usage of numbers and special characters:
Using numerics and special characters are not SEO friendly. Visitors often confuse a numeral 5 for an ‘S.’ They also make domain names difficult to understand and pronounce.
5) Don’t stop with a single extension:
Try to buy all popular extensions with your domain name, because it will prevent others from getting your domain name with another extension. It also helps to have more control over your business and prevent your competition with different domain extensions.
Choose your domain name wisely thinking about the long term. It is very important to choose your domain name correctly because it is the first step of your brand or blog to move online.