Creating an online image is essential for every business. But one should not waste much time on it. Google offers some free tools which will help in growing business online.
Here is some information on a few Google tools:
1) Google My Business:
It is one of the best available free marketing resources for any business. It truly helps local SEO searches and helps to appear in related local searches. Click on Claim Your Business page and add all the related information like contact number, address and website address information. Make sure that the details you have entered is accurate and match with the details on the landing page. The more accurate information you add, the better search ranking you get. Since it is the perfect platform to the potential customers, you should add more attractive photos, reviews, and responses.
2) Google+:
It is not as popular a social media platform just yet, but it plays a good role in marketing. Becuase Google+ is also integrated with all other google products, Google+ posts have more chances to get in search results. To get more from it, complete the Google+ profile, request customers for reviews, connect with people and use circles. Also, Integrate Google+ widget on your website to increase your Google+ community.
3) Google Trends:
It is a free public web facility by Google, which gives the analysis of the most trending searches across various locations and languages. So that you can understand what terms are to be used in your online marketing for better search responses.
4) Google KeyWord Planner:
It is linked with the Google Adwords. Everyone knows the importance of unique and quality content for search results. It helps to get the exact and most related keywords for better search results.
5) Google Analytics:
It is a tool by Google which gives the every information and activities about your website.
Analytics gives the information of the real time users online on your website, the number of unique visitors, page views, location and devices of the visitors. It helps to have a brief analysis of your customers and plan further without any requirement of the external digital agency.
6) Google Search Console:
Search Console is a webmaster tool by Google, it is a link to your website and Google. You should submit your website links in search console for better search visibility. It will help to maintain and improve the search visibility of a website.
7)YouTube:
Videos are the best platform to express anything perfectly. The conversion rate is increased by 80% if you have a video on the landing page. YouTube is considered as the second largest search engine after Google, but the videos on YouTube offers SEO benefits in (SERPs) Search Engine Result Page.
8) Think With Google:
It is a free marketing resource tool by Google, it is filled with marketing insights, industry research, search result and digital trends to plan your marketing campaigns effectively.
9) Test My Site:
Any website has visitors from both desktop computers, laptops and smartphones. Google is now concentrating on a search algorithm for a better experience on smartphones. Google’s Test My Site is a feature to check how friendly the website is with mobiles and computers. It helps to fix minor issues with the website to improve the website experience and performance of the website.
10) Google Alerts:
These are the automatic emails sent to you whenever there are any new search results of websites, blogs, articles which match your search term. It is a content change notification and detection service by Google.
Also Read About The Trending Tools For Social Media Marketing.