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Email Marketing Facts That Will Blow Your Mind

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If you thought the age of email marketing was dead, then think again. It is still one of the most relevant forms of marketing as it ensures one of the highest conversion rates when it comes to digital marketing. Being extremely versatile and user friendly, email marketing is one of the most effective and quirky methods in getting your point across. Here are some facts about email marketing which will definitely blow your mind and make you want to use this method instantly!

1. Open rate for emails 

Email marketing is ingenious in the sense that even if the mail comes to you with a really bizarre subject line, you still want to open it and read. Why? Simply because curiosity kills the cat! According to recent statistics, the average rate of people opening emails is 50 %, which means more than half the people getting your mails open them without giving a second thought to what they have received.

2. Email marketing has the highest return of investment 

Reinforcing the ideology that email marketing isn’t dead, numbers have proven that out of all the different forms of marketing, email marketing has the highest return of investment. In fact, email marketing has an ROI of 122 %, which is four times higher than the other forms of marketing, including methods like social media marketing, direct mail and paid marketing.

3. Email marketing works because it helps people connect with the brand

When you receive personalised emails from the brands you like, does it not make you feel extremely special? According to recent studies, over 71% of millenials like receiving emails about brands and products they like because it increases familiarity with the product. Furthermore, 66 % of GenEx users like interacting with brands online and one of the ways they can do so is through emails.

4. Email marketing through images is more effective 

According to several facts, our brain processes images 60,000 times faster than text. Increase the image to text ratio and make sure your email tells stories majorly through the images than through the text. Furthermore, the size of our human finger tip is 46px squared, so when you are sending mails, make sure the buttons is around that size and that it is easy for people to open the mails.

5. Targeted emails help in attracting customers 

When you target your emails towards specific customers, there is more of a chance that people who open these mails will buy at least one product. In fact, it has been recorded that close to 44 % of the people who open mails specifically created for them will buy the product for which the mail has been sent! Therefore, targeted mails increase the kind of interaction people have with the brand and improves relationships between the brand and you!

6. iPhones don’t let you send emails with long subject lines 

Email marketing tailor made for iPhone users is extremely effective. Why? It ensures the subject line you use has a limit of 32 characters, ensuring the text written is exactly what you want to convey, not more and not less. On a side note, do not send constant emails because it results in people unsubscribing to your product!

7. Videos with emails increase conversion by 300%

Just like people are more attracted to images when they look at an email, videos are extremely effective as well. When you are sending emails with the idea of marketing your content, include video content and make sure that you have an interactive thumbnail, so there is redirection to your website as well. Also, when you send videos with backlinks, there is an increase in traffic on your website, thereby improving the chances of your visitors’ conversion.

8Outlook is the most used email interface

When it comes to looking at emails, around 50 % to 60 % of the working population spend anywhere between ten to sixty minutes browsing through their mails and looking at content on their phones and desktops. From all these people browsing through their mails, Outlook accounts for 56 % of all desktop emails and close to 16 % of all opens from different systems. Definitely still one of the most used forms of email!

9. Email marketing is more effective than tweets

Research shows that in comparison to promoting your data on social media platforms like Twitter, email marketing is far more effective. According to recently collected information, emails are 6 times more likely to be opened rather than tweets. Further, emails are 40 times more effective in acquiring new customers as opposed to Facebook!

10. Reach through email marketing is MUCH higher than social media

While email marketing is definitely the most effective way to promote your data, what comes as an added proof to this fact is 90 % of the emails you send definitely make it to the recipient’s inbox while only 2 % of the posts you put up are noticed by people on social media! The lesson here is to make sure you put out engaging content through your emails, so your ROI moves from 90 % to 100 %!

Email marketing increases the chances of people recalling your brand, ensuring it stays remembered for a long period of time. If you think we missed out on any other facts about email marketing, comment and let us know!

 

 

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WhatsApp Channels Revolutionized: Channel Categories Simplify Content Discovery!

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WhatsApp has recently introduced a new feature known as Channel Categories, aimed at enhancing the user experience by simplifying the process of discovering and following channels that align with individual interests. This update is expected to significantly boost user engagement on the platform, which boasts over 500 million monthly users engaging with WhatsApp Channels.

Overview of Channel Categories

The new categorization system divides channels into seven distinct groups:

  • People
  • Organizations
  • Lifestyle
  • Sports
  • Entertainment
  • Businesses
  • News & Information

Accessible through the Explore option in the Updates tab, this feature allows users to navigate easily through various categories, making it simpler to find content that resonates with their preferences. The automated categorization process means that channel owners no longer need to manually assign categories, streamlining the user experience further.

Enhancing User Experience

The implementation of Channel Categories is designed to improve how users interact with content on WhatsApp. By enabling users to filter search results by category, WhatsApp not only saves time but also encourages exploration of a wider range of channels. This could lead to increased satisfaction as users discover new interests and communities within the app.

The organized structure provided by Channel Categories is anticipated to enhance overall user engagement, allowing for a more intuitive browsing experience. As users delve into different categories, they may find channels that they might not have otherwise encountered, broadening their content consumption.

Celebrity Engagement

The timing of this new feature coincides with the rising popularity of WhatsApp Channels among public figures and celebrities. Notable Bollywood stars such as Kareena Kapoor Khan, Katrina Kaif, and Ayushmann Khurrana have launched their own channels, offering exclusive content and personal insights. For instance, Khurrana’s channel promises followers a glimpse into his life, sharing behind-the-scenes updates and creative endeavors like poetry. This personal touch aims to foster closer connections between celebrities and their fans.

Future Developments

In addition to Channel Categories, WhatsApp is enhancing its artificial intelligence capabilities. The platform plans to roll out a two-way voice chat feature powered by Meta AI, allowing users to interact with chatbots in a more personalized manner. This feature will offer various voice options, including those of celebrities, enriching user interaction on the platform.

The introduction of AI-driven features aligns with Meta’s broader strategy to integrate advanced technology into its messaging services. By providing users with unique voice interactions, WhatsApp aims to create a more engaging and dynamic communication experience.

Conclusion

WhatsApp’s launch of Channel Categories marks a significant advancement in creating a user-friendly environment for content discovery. By organizing channels into distinct categories and enhancing AI capabilities for personalized interactions, WhatsApp is positioning itself as a more engaging platform for its vast user base. As this feature gains traction, it will be interesting to see how both users and channel creators adapt to this new system, potentially reshaping the way content is consumed on the app.

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A Step-by-Step Guide to Setting Up Partner Sharing in Google Photos!

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Setting up partner sharing in Google Photos is a convenient way to share your photos and albums with a specific person, making it ideal for couples, families, or close friends. This feature allows both partners to view and contribute to shared memories seamlessly. Here’s a comprehensive guide on how to set up partner sharing in Google Photos.

Step-by-Step Guide to Setting Up Partner Sharing

1. Open Google Photos

To begin, launch the Google Photos app on your mobile device or visit the Google Photos website at photos.google.com. Make sure you are logged into your Google account.

2. Access Settings

  • Mobile App: Tap on your Profile Picture in the top right corner of the app.
  • Desktop: Click on the gear icon (Settings) located in the upper right corner of the screen.

3. Select Partner Sharing

In the settings menu, find and select Partner Sharing. This option will initiate the process of inviting your partner to share photos.

4. Add Your Partner

You will be prompted to enter your partner’s email address. If they are already in your Google Contacts, you can select their name from the list. After entering their information, click Next.

5. Choose Sharing Options

You will have several options regarding what you want to share:

  • Entire Library: Share all your photos with your partner.
  • Specific Albums: Choose particular albums or folders to share.
  • Photos of Selected People: Opt to share only photos that include specific people recognized by Google Photos.

Additionally, you can set a date range for sharing, allowing you to share only photos taken after a certain date.

6. Send Invitation

Once you have made your selections, click Send Invitation. Your partner will receive an email invitation to accept the shared access. They need to accept this invitation to start viewing and contributing to the shared content.

7. Accepting the Invitation

Your partner can accept the invitation via email or directly within their Google Photos app if they have it installed. After accepting, they will gain access to the shared library or albums based on your settings.

8. Share Back (Optional)

Once your partner has accepted the invitation, they can also choose to share their own photo library with you. They can do this by clicking on the ellipsis icon (three dots) in their Google Photos app and selecting Share Back.

Managing Partner Sharing Settings

After setting up partner sharing, you can manage and modify settings at any time:

  • Return to the Partner Sharing section in Settings.
  • You can change what is shared or remove access if needed.

Benefits of Partner Sharing

Partner sharing in Google Photos provides several advantages:

  • Collaboration: Both partners can contribute photos, making it easier to compile memories from different perspectives.
  • Organization: Shared albums help keep memories organized and accessible for both parties.
  • Convenience: The ability to set specific sharing preferences allows for personalized control over what is shared.

Conclusion

Setting up partner sharing in Google Photos is an excellent way to keep your memories organized and accessible for both partners. By following these straightforward steps, you can easily create a shared photo library that enhances collaboration and strengthens connections through shared experiences. Whether for personal use or family albums, this feature simplifies photo management and fosters deeper relationships through shared memories.

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Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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