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Wi-Fi and How It Came To Be

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Wi-Fi,Technology News 2018,Best Startups in India 2018,Latest Startup News India,startup stories,History of WiFi,Wi-Fi History,History of Wireless Technology,Wireless Local Area Networks,Wireless Technology Latest News,WiFi Story,Wireless Internet History


Wi-Fi, formally known as Wireless Fidelity, was first released for consumers in the year 1997 when a community called 802.11 was created. While the first setup was not successful, the creation of IEEE802.11, ensured a wider success of Wi-Fi as a system. IEEE802.11 stands for Wireless Local Area Networks, WLANs, a set of standards which define communication.

Not surprisingly, there have been several people who claimed they invented this allconnecting magical device. However, like most things, credit can only go to one person and in the case of WiFi, Vic Hayes has been known as the Father of Wireless Connection. Known for chairing the 802.11 committee, Hayes was the one who established the standards which would make WiFi the technology it is today!

WLANs created a set of rules and established guidelines for how Wi-Fi worked, allowing 2 megabytes of data per second to be seamlessly transferred through a wireless connection between devices. Through the coming months, this network improved day by day and this led to the invention of routers. In the year 1999, the routers enabled the introduction of WiFi services for home use!

One of the primary ways WiFi uses technology to transmit data is through electromagnetic waves, which ran through two main frequencies (2.4 GHz: 802.11 b and 5 GHz: 802.11 a) at that time. For several years after being introduced on the home front, 2.4 GHz was the most popular choice, with the production being the most popular choice as it was used by several mainstream devices!

In the year 2009, the final version of 802.11n was introduced, increasing the efficiency of the wireless technology. With the final version of the 802.11 being cemented, the 2.4  GHz version quickly became the most sought after router. From then on, the router saw several improvements, with each version being better than the previous one. The updated 2.4 GHz router is now the preferred one, often connected with the different devices used on the home front. Now, in the present day, no one looks at what wireless technology was and how it came to be. One looks at the way WiFi makes our life easier, but not at what went into the industry. What is your favourite WiFi story? Comment and let us know!

 

 

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

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StartupStories - Mercedes

Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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The AI Video Revolution: How Sora is Reshaping Marketing

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Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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