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Starbucks In Japan Introduces Pen To Pay For Coffee

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Starbucks In Japan Introduces Pen To Pay For Coffee,Startup Stories,Latest Business News 2019,New Technologies Updates,Starbucks Japan Launches Special Pen,Starbucks Japan,Pay For Coffee,New Coffee Buying Pen,Starbucks Latest News

Japan is famous for being technologically advanced and is known for its brilliant innovations.  Starbucks in Japan is also following the trend and has been introducing various technologically driven products.  These products are quite useful and help make the customers’ shopping experience better. Starbucks’ stores in Japan have a whole range of products which can be used by the customers to pay from a digital wallet.  The range of products comes under the “Starbucks Touch” category and includes items like a flask, phone case and a wallet called The Hug. 

Now, Starbucks added another product, a pen, to their Starbucks Touch collection.  Starbucks collaborated with Japanese stationery company Zebra to release the pen. Called Starbucks Touch The Pen, the pen is designed as a drip coffee machine and includes coffee brown gel ink, which is a constant reminder of a perfect cup of coffee. 

The pen, just like other products in the collection, comes with a near field communication (NFC) reader embedded in it.  NFC is a kind of technology which allows the transfer of information between two devices, when placed next to each other.  The pen works using the FeliCa technology, which is a smart card system introduced by Sony and is widely used in Japan. The FeliCa technology is also used in the Starbucks domestic card system. 

The pen is available in black, white and silver and can only be purchased from the Starbucks online store.  The pen is priced at 4,000 yen ($ 37.46) and includes a preloaded amount of 1,000 yen ($ 9.37,) which is stored in a digital wallet.

Although the Touch Pen is not that different from the existing online payment options, the device can be considered a part of new technologies which can contribute to saving customers’ time. 

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Inverstors Stories

Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

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Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.

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Entrepreneur Stories

Razorpay Partners with MeitY Startup Hub to Accelerate Deeptech Innovation in Tier II and III Cities

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Razorpay

MeitY Startup Hub (MSH), under the Ministry of Electronics and Information Technology, has partnered with fintech leader Razorpay to support the growth of deeptech and emerging tech startups across India, with a special focus on those in Tier II and III cities. Through this collaboration, early-stage startups will gain access to Razorpay’s fintech infrastructure, mentorship, and resources via the Razorpay Rize program.

Startups in areas like AI, blockchain, robotics, and IoT will benefit from streamlined company incorporation support, expert mentorship, product credits, and guidance for applying to global accelerators such as Y Combinator. Selected founders will also join the exclusive Rize Community, connecting with peer networks and attending masterclasses.

MSH CEO Panneerselvam Madanagopal emphasized that this partnership will help founders scale faster by providing vital support in mentorship, capital access, and digital infrastructure. As India’s startup ecosystem surpasses 159,000 DPIIT-recognised startups, this initiative aims to give deeptech entrepreneurs the tools and networks needed to innovate for India and expand globally.

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Funding

Info Edge Delivers 36% Returns on Startup Investments

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Infoedge

Info Edge, the parent of Naukri.com, has achieved a 36% gross internal rate of return (IRR) on its startup investments since 2007, turning a total investment of INR 3,959 crore across 111 startups into a portfolio now valued at INR 36,855 crore-a nearly 9X gain. Early bets on Zomato and Policybazaar have been especially lucrative, with holdings in these two companies alone worth INR 31,500 crore as of March 2025.

The company’s investment strategy spans multiple vehicles, including the SEBI-registered Info Edge Venture Fund (IEVF), Info Edge Capital, and Capital 2B, with a combined fund corpus of INR 3,423 crore and Info Edge committing INR 1,614 crore. Early-stage investments now contribute 30-40% of the company’s overall value.

Info Edge’s Alternative Investment Fund (AIF) investments have yielded an IRR of 18.7%. Many portfolio companies, such as TrueMeds, Geniemode, Attentive.ai, and InPrime, have attracted follow-on funding from major investors like Accel, Peak XV Partners, and Tiger Global. Notably, BlueStone, the largest investment of Info Edge Capital, has filed for an IPO after securing investments from Prosus, Peak XV, and Steadview Capital.

Founder Sanjeev Bikhchandani emphasized the company’s focus on strong governance and financial controls, with a preference for value realization through public listings or strategic exits.

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