Stories
Starbucks Unknown Facts
Founded in Seattle in 1971, Starbucks is a well recognized brand in the world. Best known for the distinguished taste and quality of its coffee and its customer experience, the Company is now worth more than $ 113 billion. Let’s take a look at some unknown facts about this popular coffee retailer.
Unknown facts about Starbucks
1) Although Howard Schultz is synonymous with Starbucks, the multinational coffee chain was first started by two teachers and a writer, Zev Siegl, Jerry Baldwin and Gordon Bowker respectively. The three owners sold the Company to Schultz in 1987.
2) Starbucks was almost named Pequod, which was the name of the whaling ship in Herman Melville’s Moby-Dick. The Company changed Pequod to Starbucks, which was another character in Melville’s novel.
3) The Company has incredible business ethics and takes good care of its employees. Starbucks spends more money on its employees’ health insurance than on coffee beans.
4) Starbucks is very strict about anything interrupting the aroma of its freshly ground coffee as the aroma is a crucial part of the Starbucks experience. Starbucks banned smoking cigarettes inside its stores and does not allow its employees to wear any kind of perfume or cologne.
5) Starbucks established many secret stores around Seattle. These Starbucks stores are disguised as normal indie coffee shops. Among these secretive stores, Roy Street Coffee and Tea is the place where the Company tests its new recipes and products.
6) There is a Starbucks store inside the Langley, Virginia Complex of the Central Intelligence Agency (CIA,) which is called “Stealthy Starbucks” or “Store No. 1.” The baristas in this store undergo critical examinations before getting hired.
7) The Company, following its eco friendly policy, has opened several stores inside retired shipping containers since 2011. These stores are generally used as drive throughs only.
8) A Starbucks grande coffee contains 320 milligrams of caffeine, which is four times the amount of caffeine you would find in a can of Red Bull.
With an annual revenue of $ 24.71 billion in 2018 and nearly 30,000 stores worldwide, Starbucks has established itself as the world’s best coffee retailer.
Which of these facts about Starbucks did you find interesting? Comment below and let us know.
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