Gucci, the famous Italian luxury brand known for its innovative designs, is adored by many. Gucci is considered one of the most valuable brands in the world, with a brand value of $ 18.6 billion. Here are some unknown facts about this reputed Italian brand.
Unknown facts about Gucci
1) Gucci was founded by an Italian fashion designer named Guccio Gucci. Guccio Gucci was in his 40s when he started his business. He was inspired by celebrities like Marilyn Monroe, Frank Sinatra and Winston Churchill, whom he met while working as an elevator operator at London’s Savoy Hotel. Guccio wanted to create a brand which would be adored by every celebrity in the world.
2) It is well known celebrities around the world are huge fans of the brand. However, American rapper 2 Chainz took his Gucci obsession to the next level when he said, “When I die, bury me in a Gucci store.”
3) Gucci is famous for its floral scarves. These scarves were designed by Guccio Gucci’s son Rodolfo Gucci for famous Hollywood actress and Princess of Monaco, Grace Kelly.
4) The Company suffered from bankruptcy after news of Aldo Gucci’s tax evasion was made public by his son Paolo Gucci. To control the damage caused by the scandal and to boost its sales, the Company hired famous American designer Tom Ford as its creative director. Tom Ford modernized the brand and increased its sales by 90 %.
5) In 1998, a jeans created by the brand found a place in the Guinness World Records as the most expensive jeans in the world. Named “Genius Jeans,” it was sold for $ 3,134 in Milan. However, the record was then broken by Levi’s, which sold a pair of jeans for $ 60,000 in 2005.
6) During World War II, when Italy was under the rule of dictator Benito Mussolini, the brand found it difficult to acquire leather. This forced Gucci to experiment with other materials like silk and bamboo.
7) In 2017, Gucci became the first brand in history to host a fashion show at the famous Westminster Abbey in London.
Which of these unknown facts about Gucci surprised you the most? Comment below and let us know.
