Founded in 1987 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, Red Bull is a popular energy drink known all over the world. Let us take a look at some lesser known facts about Red Bull.
Unknown facts about Red Bull
1) Known for its slogan “Red Bull gives you wings,” Red Bull was once sued for false advertising. A consumer sued the Company for $ 13 million, with the claim he was drinking Red Bull regularly for 10 years but didn’t gain any wings or athletic skills, as promised by the advertisement of the Company.
2) Red Bull was once banned in Germany for a short period of time when German authorities found traces of cocaine in the drink. However, the Company stated cocoa is only used as a flavoring agent after the removal of cocaine and one has to drink over 12,000 liters of the energy drink in order to feel any effect of cocaine.
3) With over 20 variants of Red Bull, the Company manufactures one exclusive version of Red Bull, only available to Formula 1 VIPs.
4) In 2012, as a part of its Red Bull Stratos project, the Company sent Austrian professional skydiver Felix Baumgatner 24 miles into space and Felix made a freefall at a speed of 830 miles, before deploying his parachute.
5) The Company supports research about spinal cord injuries and paraplegia, for which it raises money by organizing a yearly competition called “Wings for Life.”
6) To make Red Bull popular among college kids, co founder Dietrich Mateschitz paid popular college kids to throw parties at unusual locations and supplied Red Bull to them to tie on their cars while driving back to their respective colleges.
7) The Company has its own record label, which is called Red Bull Records and its own music academy, called the Red Bull Music Academy.
8) Based in Fuschl, Austria, Red Bull’s headquarters (HQ) are one of the most interesting places in the world. The Red Bull HQ comprises of two dome shaped buildings, floating in a boat shaped lake.
With over 6 billion cans of Red Bull sold every day worldwide, the Company established itself as a powerhouse in the energy drink industry. Which of these facts about Red Bull surprised you the most? Comment below and let us know.
Info Edge, the parent of Naukri.com, has achieved a 36% gross internal rate of return (IRR) on its startup investments since 2007, turning a total investment of INR 3,959 crore across 111 startups into a portfolio now valued at INR 36,855 crore-a nearly 9X gain. Early bets on Zomato and Policybazaar have been especially lucrative, with holdings in these two companies alone worth INR 31,500 crore as of March 2025.
The company’s investment strategy spans multiple vehicles, including the SEBI-registered Info Edge Venture Fund (IEVF), Info Edge Capital, and Capital 2B, with a combined fund corpus of INR 3,423 crore and Info Edge committing INR 1,614 crore. Early-stage investments now contribute 30-40% of the company’s overall value.
Info Edge’s Alternative Investment Fund (AIF) investments have yielded an IRR of 18.7%. Many portfolio companies, such as TrueMeds, Geniemode, Attentive.ai, and InPrime, have attracted follow-on funding from major investors like Accel, Peak XV Partners, and Tiger Global. Notably, BlueStone, the largest investment of Info Edge Capital, has filed for an IPO after securing investments from Prosus, Peak XV, and Steadview Capital. Founder Sanjeev Bikhchandani emphasized the company’s focus on strong governance and financial controls, with a preference for value realization through public listings or strategic exits.
Bengaluru-based investment bank IndigoEdge, in partnership with entrepreneur Hitesh Ahuja, has launched PixelSky Capital, a secondaries fund targeting INR 400 crore. The fund will invest in eight late-stage tech and consumer companies expected to go public within three to four years, with cheque sizes of INR 40–50 crore each. PixelSky has already invested in beauty retailer Purplle and aims to close a second deal by June 2025.
The fund focuses on secondary transactions, allowing existing shareholders to sell stakes to new investors, providing liquidity ahead of IPOs. Founders have committed INR 10–15 crore, with additional capital coming from domestic family offices and startup founders. Final close is expected by March 2026.
Led by Hitesh Ahuja, who sold his foodtech startup Yumlane in 2023, and IndigoEdge cofounder Zerin Rahiman, PixelSky marks IndigoEdge’s expansion from advisory and proprietary investments into fund management. The firm has facilitated over 150 transactions worth around $3 billion and invested INR 25–30 crore as a limited partner in multiple VC funds. PixelSky is currently evaluating about 20 companies before finalizing its portfolio
Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.
Specifications and Features
The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.
Design and Competition
Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.
Future Plans
In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.