Founded in 1987 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, Red Bull is a popular energy drink known all over the world. Let us take a look at some lesser known facts about Red Bull.
Unknown facts about Red Bull
1) Known for its slogan “Red Bull gives you wings,” Red Bull was once sued for false advertising. A consumer sued the Company for $ 13 million, with the claim he was drinking Red Bull regularly for 10 years but didn’t gain any wings or athletic skills, as promised by the advertisement of the Company.
2) Red Bull was once banned in Germany for a short period of time when German authorities found traces of cocaine in the drink. However, the Company stated cocoa is only used as a flavoring agent after the removal of cocaine and one has to drink over 12,000 liters of the energy drink in order to feel any effect of cocaine.
3) With over 20 variants of Red Bull, the Company manufactures one exclusive version of Red Bull, only available to Formula 1 VIPs.
4) In 2012, as a part of its Red Bull Stratos project, the Company sent Austrian professional skydiver Felix Baumgatner 24 miles into space and Felix made a freefall at a speed of 830 miles, before deploying his parachute.
5) The Company supports research about spinal cord injuries and paraplegia, for which it raises money by organizing a yearly competition called “Wings for Life.”
6) To make Red Bull popular among college kids, co founder Dietrich Mateschitz paid popular college kids to throw parties at unusual locations and supplied Red Bull to them to tie on their cars while driving back to their respective colleges.
7) The Company has its own record label, which is called Red Bull Records and its own music academy, called the Red Bull Music Academy.
8) Based in Fuschl, Austria, Red Bull’s headquarters (HQ) are one of the most interesting places in the world. The Red Bull HQ comprises of two dome shaped buildings, floating in a boat shaped lake.
With over 6 billion cans of Red Bull sold every day worldwide, the Company established itself as a powerhouse in the energy drink industry. Which of these facts about Red Bull surprised you the most? Comment below and let us know.
MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.
MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.
As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.
This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service
Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.
The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.
This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.
Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.
Fractal, a leading SaaS unicorn, has announced a strategic investment of $20 million in Asper.ai, an AI-driven platform focused on the consumer goods and manufacturing sectors. This funding, revealed on March 19, 2025, aims to accelerate Asper’s growth by enhancing product development and expanding its enterprise customer base.
Investment Highlights
Pranay Agrawal, Co-Founder and CEO of Fractal, expressed excitement about the partnership, noting Asper’s impressive growth over the past three years. He stated that this investment will unlock new opportunities for enterprise customers and drive further innovation within Asper.
Asper.ai’s Objectives
Mohit Agarwal, Co-Founder and CEO of Asper.ai, emphasized the need for consumer goods leaders to have a strategic ally that can adapt to their operations and transform data into actionable insights. The investment will support Asper in building its autonomous growth AI platform and attracting top talent.
Future Plans
Anuj Kaushik, Co-Founder and Chief Commercial Officer of Asper.ai, highlighted the positive market response to their offerings. With Fractal’s investment, Asper.ai plans to enhance its AI capabilities across key areas like demand forecasting and revenue growth management.
Conclusion
Fractal’s $20 million investment marks a significant step in advancing AI solutions within the consumer goods sector. The collaboration between Fractal and Asper.ai is set to redefine how businesses leverage AI for growth and efficiency in a competitive landscape.