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Red Bull Unknown Facts
Founded in 1987 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, Red Bull is a popular energy drink known all over the world. Let us take a look at some lesser known facts about Red Bull.
Unknown facts about Red Bull
1) Known for its slogan “Red Bull gives you wings,” Red Bull was once sued for false advertising. A consumer sued the Company for $ 13 million, with the claim he was drinking Red Bull regularly for 10 years but didn’t gain any wings or athletic skills, as promised by the advertisement of the Company.
2) Red Bull was once banned in Germany for a short period of time when German authorities found traces of cocaine in the drink. However, the Company stated cocoa is only used as a flavoring agent after the removal of cocaine and one has to drink over 12,000 liters of the energy drink in order to feel any effect of cocaine.
3) With over 20 variants of Red Bull, the Company manufactures one exclusive version of Red Bull, only available to Formula 1 VIPs.
4) In 2012, as a part of its Red Bull Stratos project, the Company sent Austrian professional skydiver Felix Baumgatner 24 miles into space and Felix made a freefall at a speed of 830 miles, before deploying his parachute.
5) The Company supports research about spinal cord injuries and paraplegia, for which it raises money by organizing a yearly competition called “Wings for Life.”
6) To make Red Bull popular among college kids, co founder Dietrich Mateschitz paid popular college kids to throw parties at unusual locations and supplied Red Bull to them to tie on their cars while driving back to their respective colleges.
7) The Company has its own record label, which is called Red Bull Records and its own music academy, called the Red Bull Music Academy.
8) Based in Fuschl, Austria, Red Bull’s headquarters (HQ) are one of the most interesting places in the world. The Red Bull HQ comprises of two dome shaped buildings, floating in a boat shaped lake.
With over 6 billion cans of Red Bull sold every day worldwide, the Company established itself as a powerhouse in the energy drink industry. Which of these facts about Red Bull surprised you the most? Comment below and let us know.
A decade ago, the success of a startup was measured largely by its ability to raise capital. Today, a different metric is gaining importance: the ability to generate meaningful exits for investors. Large stake sales by early backers are becoming increasingly common, not because growth opportunities have disappeared, but because India’s startup ecosystem is entering a more mature phase where capital is expected to complete its full cycle from investment to returns.
This evolution is particularly significant for consumer brands that have successfully blended technology, retail, and strong brand-building. Companies that were once viewed as high-risk startup bets are now attracting institutional investors capable of absorbing large transactions. Such developments indicate that these businesses are no longer being valued solely on future potential; they are increasingly being assessed on operational performance, market leadership, and long-term profitability. In many ways, investor exits are becoming a validation of a company’s ability to create lasting enterprise value.
The broader implication extends beyond a single company or investor. Successful exits encourage more global capital to enter India’s startup ecosystem because they demonstrate that liquidity opportunities exist at scale. As more venture-backed companies approach public listings, secondary transactions, or strategic investments, the focus of founders and investors alike may shift from chasing headline valuations to building durable businesses. The next chapter of India’s startup journey will likely be defined not just by the creation of unicorns, but by the creation of companies capable of delivering sustained returns to all stakeholders.
Apple has unveiled the new MacBook Air with M5 chip, starting at $999 for 13-inch and $1,299 for 15-inch models. The MacBook Air M5 boasts a 2nm M5 chip with 12-core CPU, 18-core GPU, and 50 TOPS Neural Engine for seamless AI tasks like real-time translation and 8K editing. Up to 22 hours of battery life, Thunderbolt 5, and Wi-Fi 7 make it the ultimate ultraportable, now 10% thinner at 0.44 inches with fanless cooling.
Key MacBook Air M5 features include Liquid Retina XDR display (500 nits, nano-texture option), 12MP Center Stage camera, and six-speaker Spatial Audio. Colors like new Sky Blue join Midnight and Starlight. Pre-orders are live today, with macOS Sequoia 15.4 enhancing Apple Intelligence and iPhone Continuity for students, pros, and remote workers.
Why buy MacBook Air M5 now? It outpaces Snapdragon X Elite rivals with ecosystem magic and future-proof performance, eyeing top 2026 laptop sales. CEO Tim Cook calls it “more capable than ever.” Visit apple.com for M5 MacBook deals and specs.
Delhi NCR-based gaming startup Zupee has acquired Mumbai-based microdrama platform Vertical TV in a deal valued under INR 40 Cr. This move strengthens Zupee Studio, its short-video arm launched in September 2025, by integrating Vertical TV’s expertise in bite-sized dramas like romance and thrillers.
Facing challenges from India’s 2025 real-money gaming ban, Zupee valued at $1 Bn after raising $120 Mn has pivoted to non-gaming content, including recent layoffs of 40% of its workforce. The acquisition builds on its November 2025 purchase of Australian AI firm Nucanon for interactive storytelling, targeting its 200 Mn+ users with engaging, mobile-first formats.
This deal underscores the rising microdrama trend in India, helping Zupee diversify amid regulatory pressures and compete in the short-video space dominated by quick, shareable content for on-the-go audiences.
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