Founded by a university track athlete Phil Knight and his coach Bill Bowerman in 1964, Nike Inc., an American multinational corporation, is the world’s largest supplier of athletic shoes and apparel. Here are some interesting and lesser known facts about Nike.
Unknown facts about Nike
1) Nike was started when founder Phil Knight was working on one of his college assignments. Knight worked on a business plan about creating better running shoes with cheap labor, probably from Japan. With the idea, Phil Knight, along with Bill Bowerman, started importing Japanese shoes to America and started selling them to high school students and athletes.
2) The Company was initially named Blue Ribbon Sports and was a distributor of Japanese shoemaker Onitsuka Tiger. After it ended its relationship with Onitsuka Tiger, it was renamed Nike, after the Greek Goddess of Victory. Before choosing the name Nike, the Company was almost named Dimension Six, before the founders changed their mind.
3) Nike’s famous slogan “Just Do It” was inspired by an unusual source. The advertising agency which created the slogan, credited the last words of a convicted murderer Gary Gilmore’s, “Let’s do it,” as the inspiration behind Nike’s world famous tagline.
4) Nike’s logo Swoosh was initially called Stripey. The logo was designed by a University of Portland student for just $ 35. After the Company became successful, the student was given stakes worth $ 640,000 in Nike.
5) In the 1987 advertisement for Nike’s Air Max shoes, the Company used The Beatles’ song Revolution for their campaign. This did not sit well with The Beatles and they sued Nike for $ 15 million.
6) Tinker Hatfield, Nike’s shoe designer and Vice President for Design and Special Projects, also designed the hoverboarding shoes worn by Michael J. Fox’s character Marty McFly in Back to the Future Part II.
7) Nike created and patented a shoe which has an embedded computing device capable of communicating with the wearer’s smartphone.
8) Known for its unique advertising campaigns, Nike has won two Emmy Awards for its commercials in 2000 and 2002 respectively.
Even after 55 years of its founding, Nike still remains one of the top brands in the world, with an annual revenue of $ 36.39 billion. Which of these facts about Nike surprised you the most? Comment below and let us know.
Meta, the parent company of Facebook and Instagram, is facing fresh legal challenges over allegations that it used copyrighted materials without permission to train its artificial intelligence models, including its LLaMA series. This lawsuit adds to the growing scrutiny of AI companies’ data sourcing methods.
The Allegations
Authors such as Sarah Silverman and Michael Chabon claim Meta trained its AI models on datasets containing their copyrighted works without authorization. Plaintiffs argue this constitutes copyright infringement, while Meta defends its actions under the “fair use” doctrine, asserting that the training process is transformative and legally permissible.
Internal Discussions Raise Concerns
Court documents reveal internal chats among Meta employees discussing the use of copyrighted materials. One researcher suggested acquiring books without permission, stating, “ask forgiveness, not for permission.” These discussions highlight potential awareness within Meta of the legal risks involved.
Fair Use Debate
Meta maintains that its use of copyrighted texts to train LLaMA models is transformative and falls under fair use. The company compares this practice to Google’s precedent in Authors Guild v. Google, where copying books for search tools was deemed fair use. However, critics argue that training AI for commercial purposes does not meet fair use criteria.
Broader Implications
This lawsuit reflects wider concerns about how AI developers source training data, often relying on publicly accessible yet potentially copyrighted materials. As litigation against companies like Meta, OpenAI, and Google increases, clearer regulations may be necessary to balance innovation with intellectual property rights.
The outcome of this case could significantly impact both AI development practices and copyright enforcement in the tech industry.
Flipkart has joined hands with the National Council of Educational Research and Training (NCERT) to enhance the accessibility of NCERT textbooks for students across India, particularly those in Tier 2 and Tier 3 cities. This strategic partnership aims to bridge the gap in access to quality education by leveraging Flipkart’s extensive reach and logistics network.
Key Benefits of the Partnership
Enhanced Accessibility: With this collaboration, students in remote areas can now order NCERT textbooks online and have them delivered directly to their doorstep. This initiative is particularly beneficial for families in regions where physical bookstores may be limited or non-existent.
Affordability: Flipkart’s platform will offer competitive prices on NCERT textbooks, making them more affordable for students and parents. Discounts and promotions may also be available, further reducing the financial burden on families.
Convenience: The partnership provides a seamless online shopping experience for parents and students alike. With an easy-to-navigate platform, users can quickly find and purchase the textbooks they need without the hassle of traveling to physical stores.
Alignment with Government Initiatives
This initiative aligns with the Indian government’s vision of promoting digital learning and making education more inclusive. By providing easy access to essential textbooks, Flipkart and NCERT are working together to empower students and contribute to the nation’s educational growth. This partnership supports the government’s broader goals of enhancing educational resources through technology and ensuring that quality learning materials are available to all students, regardless of their location.
Additional Context
The partnership comes at a time when there is a growing emphasis on digital education in India, especially following the disruptions caused by the COVID-19 pandemic. The shift towards online learning has highlighted the need for accessible educational resources. By collaborating with NCERT, Flipkart is not only expanding its product offerings but also playing a vital role in supporting educational equity across the country.
Authorized Sellers
Flipkart will work with authorized sellers designated by NCERT to ensure that students can easily purchase authentic NCERT textbooks through its platform. This collaboration guarantees that all textbooks are genuine and meet the quality standards set by NCERT.
Conclusion
The partnership between Flipkart and NCERT represents a significant step towards improving textbook accessibility for students in India. By leveraging technology and e-commerce capabilities, this collaboration aims to make quality educational resources more widely available, particularly in underserved regions. As both organizations work together to enhance educational outcomes, they are contributing to a more equitable learning environment that empowers students across the nation.
WhatsApp has embarked on a nationwide initiative called Bharat Yatra to empower small and medium businesses (SMBs) across India. This innovative mobile bus tour aims to provide hands-on training and support to help businesses leverage the power of digital technology, particularly through the WhatsApp Business app.
Key Focus Areas
Digital Skill Enhancement: The Bharat Yatra program is designed to equip SMBs with essential digital skills necessary to thrive in the digital age. This includes training on how to effectively navigate the digital landscape and utilize online tools for business growth.
WhatsApp Business App Training: Participants will learn how to use the WhatsApp Business app to connect with customers, share product catalogs, and manage inquiries efficiently. This training is crucial for businesses looking to enhance customer engagement and streamline communication.
Latest Features and Updates: The tour will highlight the latest features of WhatsApp Business, including Meta Verified, which enhances business credibility, and custom messaging options that allow for personalized communication with customers.
AI Integration: Businesses will also be introduced to the potential of Meta AI integration, which can streamline customer engagement processes and boost overall productivity. This aspect of the training aims to familiarize SMBs with advanced tools that can enhance their operational efficiency.
Tour Details
The Bharat Yatra will kick off its journey in Delhi-NCR, visiting bustling markets such as Laxmi Nagar, Rajouri Garden, and Nehru Place. Over the coming months, the bus will cover key business hubs in cities like Gurugram, Noida, Agra, Lucknow, Indore, Ahmedabad, and others. Each stop will feature interactive demos, expert guidance, and personalized support tailored to the unique needs of local businesses.
Impact on the Indian Economy
By engaging directly with businesses across major cities, WhatsApp aims to create a tangible impact on the Indian economy. The initiative aligns with WhatsApp’s broader goal of supporting small businesses and fostering digital growth in India. According to Ravi Garg, Director of Business Messaging at Meta India, “Small businesses are the backbone of India’s economy, and with the right digital tools, they have the power to supercharge the country’s digital transformation.”
Conclusion
As the Bharat Yatra continues its journey across India, it is expected to empower thousands of SMBs, contributing significantly to India’s economic development and digital transformation. By providing essential training and resources, WhatsApp is not only enhancing business capabilities but also reinforcing its commitment to fostering a robust small business ecosystem in India. This initiative builds on previous efforts such as WhatsApp Se Vyapaar, which aimed to upskill millions of traders, further demonstrating WhatsApp’s dedication to supporting India’s entrepreneurial landscape.