Connect with us

Stories

The Journey of Red Bull

Published

on

The Journey of Red Bull,Interesting Stories 2019,Startup Stories,red bull challenge 2019,famous energy drink Red Bull,Red Bull marketing strategies,most famous energy drink in world,Red Bull Latest News,Red Bull History,Red Bull Success Journey

Red Bull is a famous energy drink sold by an Austrian company, Red Bull GmbH.  Created in 1987, Red Bull now has the highest market share in the energy drink industry and sells over 6 billion cans worldwide per day.

Red Bull is a modified version of a Thai drink, Krating Daeng, which was created by Thai businessman Chaleo Yoovidhya in 1976.  Born to poor Chinese immigrants from Hainan province, Yoovidhya moved to Bangkok in the 1950s and started working as a pharmaceutical salesman.  He set up his own manufacturing business by 1956, called T.C. Pharmaceutical Industries.  Chaleo Yoovidhya got the idea for an energy drink from a Japanese drink called Lipovitan D, which was quite popular in Thailand.  He worked on a sweeter version of Lipovitan D by modifying its recipe and created Krating Daeng.  However, the energy drink did not see any overnight success in its initial days.  It was Yoovidhya’s incredible business strategies which made the drink gain popularity among the locals. 

Yoovidhya designed the now popular logo of two charging bisons, which brought a lively feeling of a bull fight, which has been quite popular in rural Thailand.  This was a winning formula for Yoovidhya, as the logo helped the locals identify Krating Daeng as a drink, instead of a medicine. The energy drink became quite popular among taxi, tuk tuk, truck and bus drivers and construction workers.

A golden opportunity arrived for Chaleo Yoovidhya when Dietrich Mateschitz, while working for German manufacturer Blendax, travelled to Thailand in 1984.  During his visit, Mateschitz noticed a bottle of Krating Daeng helped to cure his jet lag.  He then met with Chaleo Yoovidhya, formed a partnership with him and founded Red Bull GmbH.  Both Mateschitz and Yoovidhya invested $ 500,000 of their savings to establish the Company. Mateschitz spent a year to change the formulation of the original Thai drink to a version suitable for westerners.  He spent an additional two years perfecting the Company’s marketing and communication strategies. Red Bull finally launched in 1987 in Austrian ski resorts and slowly expanded to other European countries by the end of the 20th century. 

Now, after 32 years of its launch, Red Bull has established itself as one of the most valuable brands in the world.  The popularity of Red Bull made its co founder Dietrich Mateschitz one of the richest people in the world, with a net worth of $ 18 billion.  The success of the energy drink also made Chaleo Yoovidhya the third richest person in Thailand who, at the time of his death in 2012, had a net worth of $ 5 billion.

Red Bull is popular for its innovative marketing strategies and the tagline “Red Bull gives you wings.”  With its presence in 171 countries worldwide, Red Bull is the most famous energy drink in the world.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

Meta’s Upcoming AR Glasses: A Sneak Peek

Published

on

Meta’s Upcoming AR Glasses: A Sneak Peek,Startup News,Startup Stories 2025,Startup Stories India,Tech News,Meta,AR Glasses,Ray-Ban Smart Glasses,OLED displays,Qualcomm Snapdragon,AR and AI,Meta unveils new AR glasses with heart rate monitoring,Meta’s Upcoming AR Glasses,Meta News,Meta Latest News,Meta Updates,Meta Latest Updates,Orion AR glasses,Meta AR glasses,Meta's upcoming ar glasses,Meta Upcoming AR Glasses,Meta AR Glasses News,Meta AR Glasses Latest News,Meta AR Glasses Update,Meta AR Glasses Latest Update,Ray-Ban,Marketing,Apple,Google,Meta's AR glasses with Mark Zuckerberg,Mark Zuckerberg,Mark Zuckerberg Latest News,Mark Zuckerberg News,Technoly,Electronics,

Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

Continue Reading

Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

Published

on

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

Continue Reading

Entrepreneur Stories

Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Published

on

Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

Continue Reading
Advertisement

Recent Posts

Advertisement