Stories
The Journey of Red Bull
Red Bull is a famous energy drink sold by an Austrian company, Red Bull GmbH. Created in 1987, Red Bull now has the highest market share in the energy drink industry and sells over 6 billion cans worldwide per day.
Red Bull is a modified version of a Thai drink, Krating Daeng, which was created by Thai businessman Chaleo Yoovidhya in 1976. Born to poor Chinese immigrants from Hainan province, Yoovidhya moved to Bangkok in the 1950s and started working as a pharmaceutical salesman. He set up his own manufacturing business by 1956, called T.C. Pharmaceutical Industries. Chaleo Yoovidhya got the idea for an energy drink from a Japanese drink called Lipovitan D, which was quite popular in Thailand. He worked on a sweeter version of Lipovitan D by modifying its recipe and created Krating Daeng. However, the energy drink did not see any overnight success in its initial days. It was Yoovidhya’s incredible business strategies which made the drink gain popularity among the locals.
Yoovidhya designed the now popular logo of two charging bisons, which brought a lively feeling of a bull fight, which has been quite popular in rural Thailand. This was a winning formula for Yoovidhya, as the logo helped the locals identify Krating Daeng as a drink, instead of a medicine. The energy drink became quite popular among taxi, tuk tuk, truck and bus drivers and construction workers.
A golden opportunity arrived for Chaleo Yoovidhya when Dietrich Mateschitz, while working for German manufacturer Blendax, travelled to Thailand in 1984. During his visit, Mateschitz noticed a bottle of Krating Daeng helped to cure his jet lag. He then met with Chaleo Yoovidhya, formed a partnership with him and founded Red Bull GmbH. Both Mateschitz and Yoovidhya invested $ 500,000 of their savings to establish the Company. Mateschitz spent a year to change the formulation of the original Thai drink to a version suitable for westerners. He spent an additional two years perfecting the Company’s marketing and communication strategies. Red Bull finally launched in 1987 in Austrian ski resorts and slowly expanded to other European countries by the end of the 20th century.
Now, after 32 years of its launch, Red Bull has established itself as one of the most valuable brands in the world. The popularity of Red Bull made its co founder Dietrich Mateschitz one of the richest people in the world, with a net worth of $ 18 billion. The success of the energy drink also made Chaleo Yoovidhya the third richest person in Thailand who, at the time of his death in 2012, had a net worth of $ 5 billion.
Red Bull is popular for its innovative marketing strategies and the tagline “Red Bull gives you wings.” With its presence in 171 countries worldwide, Red Bull is the most famous energy drink in the world.
A decade ago, the success of a startup was measured largely by its ability to raise capital. Today, a different metric is gaining importance: the ability to generate meaningful exits for investors. Large stake sales by early backers are becoming increasingly common, not because growth opportunities have disappeared, but because India’s startup ecosystem is entering a more mature phase where capital is expected to complete its full cycle from investment to returns.
This evolution is particularly significant for consumer brands that have successfully blended technology, retail, and strong brand-building. Companies that were once viewed as high-risk startup bets are now attracting institutional investors capable of absorbing large transactions. Such developments indicate that these businesses are no longer being valued solely on future potential; they are increasingly being assessed on operational performance, market leadership, and long-term profitability. In many ways, investor exits are becoming a validation of a company’s ability to create lasting enterprise value.
The broader implication extends beyond a single company or investor. Successful exits encourage more global capital to enter India’s startup ecosystem because they demonstrate that liquidity opportunities exist at scale. As more venture-backed companies approach public listings, secondary transactions, or strategic investments, the focus of founders and investors alike may shift from chasing headline valuations to building durable businesses. The next chapter of India’s startup journey will likely be defined not just by the creation of unicorns, but by the creation of companies capable of delivering sustained returns to all stakeholders.
Apple has unveiled the new MacBook Air with M5 chip, starting at $999 for 13-inch and $1,299 for 15-inch models. The MacBook Air M5 boasts a 2nm M5 chip with 12-core CPU, 18-core GPU, and 50 TOPS Neural Engine for seamless AI tasks like real-time translation and 8K editing. Up to 22 hours of battery life, Thunderbolt 5, and Wi-Fi 7 make it the ultimate ultraportable, now 10% thinner at 0.44 inches with fanless cooling.
Key MacBook Air M5 features include Liquid Retina XDR display (500 nits, nano-texture option), 12MP Center Stage camera, and six-speaker Spatial Audio. Colors like new Sky Blue join Midnight and Starlight. Pre-orders are live today, with macOS Sequoia 15.4 enhancing Apple Intelligence and iPhone Continuity for students, pros, and remote workers.
Why buy MacBook Air M5 now? It outpaces Snapdragon X Elite rivals with ecosystem magic and future-proof performance, eyeing top 2026 laptop sales. CEO Tim Cook calls it “more capable than ever.” Visit apple.com for M5 MacBook deals and specs.
Delhi NCR-based gaming startup Zupee has acquired Mumbai-based microdrama platform Vertical TV in a deal valued under INR 40 Cr. This move strengthens Zupee Studio, its short-video arm launched in September 2025, by integrating Vertical TV’s expertise in bite-sized dramas like romance and thrillers.
Facing challenges from India’s 2025 real-money gaming ban, Zupee valued at $1 Bn after raising $120 Mn has pivoted to non-gaming content, including recent layoffs of 40% of its workforce. The acquisition builds on its November 2025 purchase of Australian AI firm Nucanon for interactive storytelling, targeting its 200 Mn+ users with engaging, mobile-first formats.
This deal underscores the rising microdrama trend in India, helping Zupee diversify amid regulatory pressures and compete in the short-video space dominated by quick, shareable content for on-the-go audiences.
What Investor Exits Reveal About the New Age of Indian Startups
Healthy Snacking Is Emerging as India’s Next Consumer Growth Story
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