Red Bull is a famous energy drink sold by an Austrian company, Red Bull GmbH. Created in 1987, Red Bull now has the highest market share in the energy drink industry and sells over 6 billion cans worldwide per day.
Red Bull is a modified version of a Thai drink, Krating Daeng, which was created by Thai businessman Chaleo Yoovidhya in 1976. Born to poor Chinese immigrants from Hainan province, Yoovidhya moved to Bangkok in the 1950s and started working as a pharmaceutical salesman. He set up his own manufacturing business by 1956, called T.C. Pharmaceutical Industries. Chaleo Yoovidhya got the idea for an energy drink from a Japanese drink called Lipovitan D, which was quite popular in Thailand. He worked on a sweeter version of Lipovitan D by modifying its recipe and created Krating Daeng. However, the energy drink did not see any overnight success in its initial days. It was Yoovidhya’s incredible business strategies which made the drink gain popularity among the locals.
Yoovidhya designed the now popular logo of two charging bisons, which brought a lively feeling of a bull fight, which has been quite popular in rural Thailand. This was a winning formula for Yoovidhya, as the logo helped the locals identify Krating Daeng as a drink, instead of a medicine. The energy drink became quite popular among taxi, tuk tuk, truck and bus drivers and construction workers.
A golden opportunity arrived for Chaleo Yoovidhya when Dietrich Mateschitz, while working for German manufacturer Blendax, travelled to Thailand in 1984. During his visit, Mateschitz noticed a bottle of Krating Daeng helped to cure his jet lag. He then met with Chaleo Yoovidhya, formed a partnership with him and founded Red Bull GmbH. Both Mateschitz and Yoovidhya invested $ 500,000 of their savings to establish the Company. Mateschitz spent a year to change the formulation of the original Thai drink to a version suitable for westerners. He spent an additional two years perfecting the Company’s marketing and communication strategies. Red Bull finally launched in 1987 in Austrian ski resorts and slowly expanded to other European countries by the end of the 20th century.
Now, after 32 years of its launch, Red Bull has established itself as one of the most valuable brands in the world. The popularity of Red Bull made its co founder Dietrich Mateschitz one of the richest people in the world, with a net worth of $ 18 billion. The success of the energy drink also made Chaleo Yoovidhya the third richest person in Thailand who, at the time of his death in 2012, had a net worth of $ 5 billion.
Red Bull is popular for its innovative marketing strategies and the tagline “Red Bull gives you wings.” With its presence in 171 countries worldwide, Red Bull is the most famous energy drink in the world.
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Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.
This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.
Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.
While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.
Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.
Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.
Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.
MeitY Startup Hub (MSH), under the Ministry of Electronics and Information Technology, has partnered with fintech leader Razorpay to support the growth of deeptech and emerging tech startups across India, with a special focus on those in Tier II and III cities. Through this collaboration, early-stage startups will gain access to Razorpay’s fintech infrastructure, mentorship, and resources via the Razorpay Rize program.
Startups in areas like AI, blockchain, robotics, and IoT will benefit from streamlined company incorporation support, expert mentorship, product credits, and guidance for applying to global accelerators such as Y Combinator. Selected founders will also join the exclusive Rize Community, connecting with peer networks and attending masterclasses.
MSH CEO Panneerselvam Madanagopal emphasized that this partnership will help founders scale faster by providing vital support in mentorship, capital access, and digital infrastructure. As India’s startup ecosystem surpasses 159,000 DPIIT-recognised startups, this initiative aims to give deeptech entrepreneurs the tools and networks needed to innovate for India and expand globally.
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May 23, 2025 at 6:08 pm
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