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Best Digital Marketing Advertising Platforms

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Best Digital Marketing Advertising Platforms,Best Startups in India 2018,startup stories,Digital Marketing Advertising,Top Digital Advertising Platforms,#DigitalMarketing,Best Digital Advertising,Digital Advertising,Online Advertising Platforms,Types of Digital Advertising,Google Ads,Bing Ads,LinkedIn Ads

With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms which popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can.

1. Google Ads 

One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, you can also publish your ads on search engines, browsers and search engines.

2. Bing Ads 

With Google, Yahoo and Bing ranking top three as the most popular search engines, Bing Ads are the next in line when it comes to effectively promoting your business. You can make the most of Bing Ads by optimizing the text used on ads and by making the most of your texts and images, you can reach 15 %-20 % of all the search engines. Separate the kind of ads based on whether or not you are promoting them on a website or mobile, thereby making the most of the ads.

3. 7 Search 

Not as big a player in the field as Bing Ads and Google Ads, 7 Search carved quite a niche place for itself in the paid search industry. 7 Search uses very specific search engines to show your Pay Per Click ads and is doing quite well in recent times, so much so that it claimed to have the most Return of Investment as compared to the other platforms.

4. Stumbleupon Ads

Not as widely known as the other brands mentioned in this list, Stumbleupon is a website used by people to discover already existing websites that are related to their interests. Using a platform called Paid Discovery, users can pay a nominal amount for every person that stumbles upon your website. With no third party advertisements, the website you put up becomes the ad, thereby helping in increasing your revenue.

5. LinkedIn Ads 

LinkedIn Ads work very well for both the service industry and the B2B industries. Although the Cost Per Click amount is higher than any of the other platforms mentioned, the return is definitely higher. With campaigns created specifically for groups with similar interests, ROIs can be expected to be higher than the other forms of online promotions. With several types of ads including text ads, sponsored content and video ads, LinkedIn Ads are a great way to connect with people who are aligned with similar interests.

6. Reddit 

Reddit is the thirteenth most popular website in the United States. Generating more than 1.5 billion viewers as of August 2018, Reddit can be used as a platform for cross promoting your content as ads to relevant viewers. By selecting relevant subreddits, you can cross post your content targeting a relevant and organic target audience. With the right combination of value ads and value content, not only do you improve your credibility, you can also get a lot of return in a short amount of time.

7. AdColony 

A widely used platform for promoting video ads, AdColony is extensively used by companies like Hilton Hotels, Adidas and Farmville. By using this platform, users can publish video ads when people are using the app. People interested can use this app for targeting people through the following:

  • Android or iOS service users
  • Devices like iPads, iPhones and tablets
  • Geotargeting
  • Age based demographics
  • Content oriented promotions

Promoting your content online is a very important task, especially at a time when you have so much competition. If you think we missed out on any other platforms useful for promoting your content, comment and let us know!

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How To

WhatsApp Rolls Out ‘Member Tags’ Feature to Simplify Group Roles and Management

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Startup Stories

WhatsApp has rolled out a new “Member Tags” feature designed to make group management simpler and more organized. The update allows users to add short text labels next to their names in group chats such as Admin, Manager, Designer, or Coordinator helping others instantly identify roles and responsibilities. This feature is especially useful for large communities, workplaces, and project-based groups where multiple participants collaborate regularly.

With WhatsApp Member Tags, group members can customize labels that appear beside their names and within the participants list, providing better clarity during group conversations. The introduction of tags aims to cut down confusion in busy chats, making it easier to know who handles what. The feature is already rolling out for iOS users and is expected to reach Android devices soon as part of WhatsApp’s gradual global rollout. Users can add tags by simply going to the group info section, tapping their own name, and selecting “Add Member Tag.”

This update also benefits brands, creators, and businesses that rely on WhatsApp for communication and engagement. From marking support staff with titles like “Customer Support” or “Sales” to identifying moderators and event organizers in community groups, the feature brings a layer of professionalism to WhatsApp’s familiar interface. By enhancing group communication dynamics, the Member Tags feature strengthens WhatsApp’s position as one of the most efficient and business-friendly messaging platforms available today.

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Google Brings AI to PDFs with “Ask about this PDF” Feature

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Google Brings AI to PDFs with "Ask about this PDF" Feature

Google has introduced a new AI-powered feature for its Files by Google app, allowing users to easily interact with PDF documents. The “Ask about this PDF” feature, powered by Gemini, enables users to ask questions about the document’s content directly within the app.

How it Works

Access

The feature is available in the updated Files by Google app (version 16.0.5 and above). Users can download the latest version from the Google Play Store to access this functionality.

Functionality

Users can simply tap the “Ask about this PDF” button while viewing a document. This prompts the app to allow users to ask questions regarding the PDF content, such as:

  • Summaries of sections
  • Clarifications on specific paragraphs
  • Details about tables and charts

AI Interaction

The app leverages the power of Gemini AI to provide accurate and informative answers based on the content of the PDF. This interaction enhances user engagement by making it easier to extract relevant information without manually scrolling through lengthy documents.

User-Friendly Experience

AI-generated responses are displayed as an overlay, enabling users to view both the original PDF and the AI-generated answers simultaneously. This feature streamlines the process of obtaining information from PDFs, making it particularly useful for students and professionals who frequently work with such documents.

Availability

Gemini Advanced Required

The “Ask about this PDF” feature is currently exclusive to users of Gemini Advanced, a subscription service that provides enhanced capabilities of Google’s AI tools.

Limited to Files by Google

At present, this feature is available only within the Files by Google app. However, there are expectations that similar functionalities may be integrated into other Google applications in the future, such as Google Drive.

Future Outlook

This new feature demonstrates Google’s commitment to integrating AI seamlessly into its products and services. By enhancing the user experience with innovative tools like “Ask about this PDF,” Google aims to improve productivity and accessibility for its users.

Expansion Plans

Given the positive reception of this feature, it is likely that Google will explore expanding Gemini’s capabilities across other platforms and applications, potentially offering similar functionalities for various document types and formats.

Conclusion

Google’s introduction of the “Ask about this PDF” feature in its Files by Google app marks a significant advancement in how users interact with digital documents. By leveraging Gemini AI, Google is not only enhancing productivity but also making information retrieval more efficient and user-friendly. As AI continues to evolve, features like these are expected to play a crucial role in transforming digital workflows across various sectors.

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How To

WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature!

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WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature

WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.

What Is Voice Note Transcription?

The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.

How Does It Work?

Using the transcription feature is straightforward:

  • Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
  • Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.

This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.

Privacy and Security

In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.

Key Privacy Features

  • Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
  • End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.

Global Rollout and Language Support

The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.

Why This Feature is a Game-Changer

This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.

Benefits of Voice Note Transcription

  • Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
  • Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
  • Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.

Conclusion

By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.

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