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Red Bull Unknown Facts
Founded in 1987 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, Red Bull is a popular energy drink known all over the world. Let us take a look at some lesser known facts about Red Bull.
Unknown facts about Red Bull
1) Known for its slogan “Red Bull gives you wings,” Red Bull was once sued for false advertising. A consumer sued the Company for $ 13 million, with the claim he was drinking Red Bull regularly for 10 years but didn’t gain any wings or athletic skills, as promised by the advertisement of the Company.
2) Red Bull was once banned in Germany for a short period of time when German authorities found traces of cocaine in the drink. However, the Company stated cocoa is only used as a flavoring agent after the removal of cocaine and one has to drink over 12,000 liters of the energy drink in order to feel any effect of cocaine.
3) With over 20 variants of Red Bull, the Company manufactures one exclusive version of Red Bull, only available to Formula 1 VIPs.
4) In 2012, as a part of its Red Bull Stratos project, the Company sent Austrian professional skydiver Felix Baumgatner 24 miles into space and Felix made a freefall at a speed of 830 miles, before deploying his parachute.
5) The Company supports research about spinal cord injuries and paraplegia, for which it raises money by organizing a yearly competition called “Wings for Life.”
6) To make Red Bull popular among college kids, co founder Dietrich Mateschitz paid popular college kids to throw parties at unusual locations and supplied Red Bull to them to tie on their cars while driving back to their respective colleges.
7) The Company has its own record label, which is called Red Bull Records and its own music academy, called the Red Bull Music Academy.
8) Based in Fuschl, Austria, Red Bull’s headquarters (HQ) are one of the most interesting places in the world. The Red Bull HQ comprises of two dome shaped buildings, floating in a boat shaped lake.
With over 6 billion cans of Red Bull sold every day worldwide, the Company established itself as a powerhouse in the energy drink industry. Which of these facts about Red Bull surprised you the most? Comment below and let us know.
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