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UPI Based Payments Affecting Credit And Debit Card Companies

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UPI Based Payments Affecting Credit And Debit Card Companies,Startup Stories,Startup News India,Best Motivational Stories,2018 Technology News,Entrepreneur Stories 218,Online UPI Based Transactions,Unique Virtual Address,UPI Payments

After nearly a month of the KYC deadline issued by the Reserve Bank of India for mobile wallets, the Central Bank of India released data showing a surge in the growth of online UPI based transactions. UPI is a one touch transaction for transferring money between any two parties using a ‘unique virtual address’ on a smartphone.

According to further reports received from the Reserve Bank of India, UPI transactions surged by nearly 50% as compared to the value of the debit cards and credit cards swiped at the stores in the month of February. Over the last 12 months, the UPI based transactions have increased by 7,000%.

The UPI driven form of payments comes after the IMPS (Immediate Payment Service) structure of payments. Since its launch, the technology has been adopted by various banks and other private fintech companies.

With more and more customers coming under the umbrella of digital inclusion, the adoption of UPI based payments has increased triple fold. Thanks to the Government’s initiative to push digital payments as opposed to brick and mortar payments, this move comes as a boon.

However, while this has been working in favour of UPI based apps, it comes as a blow to the credit and debit card companies. The recently released RBI report also said that these UPI apps, currently valued at $ 200 billion, is going to increase five fold in the next couple of years and by the year 2020, stand at a valuation of $ 500 billion.

The real test of these apps, however, will be seen by the end of March this year, when the deadline set by the RBI for the KYC deadline closes. With the nearing of the deadline, the UPI based apps are expected to take a hit, while the credit and debit card providing banks are expected to see a rise!

 

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ZILO Raises $4.5M to Boost Quick Fashion Delivery

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Mumbai-based fashion tech startup ZILO has raised $4.5 million in seed funding, with Info Edge Ventures and Chiratae Ventures co-leading the round. Founded in 2025 by ex-Flipkart and Myntra executive Padmakumar Pal and entrepreneur Bhavik Jhaveri, ZILO aims to transform urban fashion retail by delivering products from over 250 brands—including Levi’s, Louis Philippe, and Puma—within 60 minutes of order placement. The new capital will be used to strengthen ZILO’s hybrid supply chain, deepen brand partnerships, and expand operations beyond Mumbai into other major metro cities by year-end.

ZILO’s quick commerce model stands out by combining the convenience of online shopping with the efficiency of offline retail. The platform operates through a network of dark stores and brand outlets to ensure fast delivery of fresh, in-season fashion items. Customers benefit from scheduled home trials, allowing them to try multiple sizes upon delivery with the option for instant returns, and receive AI-powered style recommendations for a more personalized shopping experience.

The funding comes amid surging investor interest in ultra-fast fashion delivery startups, as rapid fulfillment becomes a key differentiator in India’s competitive ecommerce landscape. With plans to expand its product range to include footwear, bags, and accessories by the festive season and scale up to nearly 100,000 styles, ZILO is positioning itself to meet the growing demand for speed, personalization, and reliability in fashion retail.

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Meta in Advanced Talks to Acquire Voice Cloning Startup PlayAI to Boost AI Capabilities

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Meta Platform is reportedly in advanced talks to acquire PlayAI, a Palo Alto-based startup renowned for its cutting-edge voice cloning technology powered by artificial intelligence. While the deal is not yet finalized, sources indicate that Meta aims to acquire both PlayAI’s proprietary technology and a significant portion of its staff. Though financial details remain confidential, industry insiders estimate the acquisition could be worth between $300 million and $500 million.

PlayAI has made a name for itself by developing tools that generate highly realistic voice clones, with applications spanning customer service, virtual assistants, and conversational AI agents. A key differentiator for PlayAI is its low-latency, edge-computing architecture, allowing for near-instant, natural-sounding voice responses. The startup has attracted over $23 million in funding from notable investors such as 500 Startups and Kindred Ventures, positioning itself as a leader in the rapidly growing field of voice AI.

For Meta, this potential acquisition fits squarely within CEO Mark Zuckerberg’s broader strategy to make artificial intelligence central to the company’s future. Integrating PlayAI’s advanced voice technology could significantly enhance Meta’s AI assistant, smartglasses, and other hands-free devices, helping the company keep pace with competitors like Google and OpenAI. The move also follows Meta’s recent multi-billion dollar investment in Scale AI and its aggressive recruitment of top AI talent, signaling Zuckerberg’s commitment to leading in the next wave of AI innovation. Both Meta and PlayAI have declined to comment on the ongoing negotiations.

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Elon Musk Bans Hashtags from X Ads, Ushering in a New Era of AI-Driven Marketing

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Hashtag on X

Elon Musk has announced that, starting June 27, 2025, hashtags will be banned from all promoted posts on X (formerly Twitter). This policy applies exclusively to paid advertisements, meaning regular users can still include hashtags in their personal posts. Musk described hashtags in ads as an “esthetic nightmare,” emphasizing that the change is intended to create a cleaner, less cluttered feed where advertisements blend more seamlessly with organic content. 

The ban reflects Musk’s long-standing criticism of hashtags, which he has called “ugly” and unnecessary. He argues that with the platform’s advanced AI tools, such as the Grok chatbot, hashtags are no longer essential for content discovery or categorization. Instead, X’s algorithms can now surface and organize relevant content and ads without relying on manual tags, signaling a broader industry shift toward AI-driven content curation.

For advertisers, this marks a significant departure from traditional social media marketing strategies, where hashtags have been key for engagement and campaign tracking. Brands will now need to adapt by focusing on compelling visuals, concise copy, and leveraging X’s AI-powered targeting. The move has sparked debate among marketers and users, with some supporting the cleaner look and others lamenting the loss of a familiar engagement tool.

 

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