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Paytm Mall delists 85,000 Sellers
In an attempt to revamp their seller on boarding process, the recently launched Paytm Mall has delisted 85,000 sellers from their portal. The company will only look to partner with reputed shopkeepers and brands as per the new changes.
The Paytm E Commerce Private Ltd., owned company, Paytm Mall has made it mandatory for sellers to furnish brand authorization letters to block fraudulent merchants from signing up, the company said in a statement. The sellers will also undergo strict quality and service audits to list products on the platform. The registration number, location of the commercial establishment, shop photos, GST identification numbers, among others will also be verified.
Paytm maintains this initiative is independent of goods and services tax that was implemented a fortnight ago and will help weed out fraudulent and non performer merchants. According to the COO Amit Sinha, their goal is to set the benchmark that empowers reputed local shopkeepers and brands to sell quality merchandise and offer superior consumer experience. Meanwhile, according to the company, the sales from the existing 1,00,000 listed sellers has not seen any major change after the delisting process.
The Alibaba backed ecommerce major will also enable brands and shopkeepers to set the return, exchange and refund policies for their products that are being sold on the platform. They will also add a GST component to their service charges since the company hasn’t revised margin or service fee of the sellers.
The consumer shopping app was launched in February this year, inspired by China’s largest business to consumer platform Alibaba. Only a month after its launch, in March Alibaba invested $ 200 million in the company.
Paytm CEO Vijay Shekar Sharma spoke about the policy change on Facebook stating, “From open marketplace for any seller to now, only reputed and brand authorized sellers. No more, bad shopping experience due to a few sellers. Now, only highly reputed and brand authorized retailers can sell on Paytm Mall.”
The company is also looking to venture into Tier II and Tier III cities and plans to scale its partner network by adding 3000 agents to their existing workforce. Reports also surfaced earlier this month claiming Paytm Mall was in talks with online grocery startup BigBasket for a substantial stake.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
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