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MTV Dropout: New Startup Reality Show

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Startups have already taken over the world and will soon take over reality television as well. MTV has launched India’s first startup reality show called ‘Dropout’ that will focus on mentoring new startups and take their journey forward.

The show will be hosted by the infamous combo Raghu Ram and Rajiv Lakshman who were also the anchors of the youth driven reality show Roadies. This new show will aim at empowering the truants of the country to achieve their startup dreams and will be aired in the upcoming months.

The show will include mentorship from India’s leading entrepreneurs including the founder of ShopClues and Droom, Sandeep Aggarwal. The panel will also include the CEO and founder of MyDala.com, Anisha Singh. CEO and cofounder of GAMES2WIN, Alok Kejriwal will be the third and final jury member.

The show is supposedly inspired by the famous American reality television series Shark Tank that provides mentorship and financial help for aspiring entrepreneurs. True to its name all three panel members have dropped out of regular lifestyles to become the successful entrepreneurs of today.

Sandeep Aggarwal, owned online auto marketplace Droom, is the official title sponsor for the show. Speaking about the show, Aggarwal said he has always been extremely grateful to the entrepreneurs, innovators and guides who helped him out in various capacities and therefore would like to pass the same to the participants.

The show will portray those dropouts who pursued an alternate, nonconventional idea with belief and pride and test their mettle in front of the experienced panel of mentors. The show will consist of a series of episodes after which globally renowned industrialists, investors and iconic economic personalities such as Ratan Tata, Anand Mahindra, Ronnie Screwala, Anil Ambani and Azim Premji will select the winner.

A similar TV series called The Vault was launched last year that gave promising entrepreneurs an opportunity to pitch their ideas to a panel of investors and possibly get funded on the spot. Registrations for MTV Dropout are now open. 

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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