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Paytm Mall delists 85,000 Sellers

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In an attempt to revamp their seller on boarding process, the recently launched Paytm Mall has delisted 85,000 sellers from their portal. The company will only look to partner with reputed shopkeepers and brands as per the new changes.

The Paytm E Commerce Private Ltd., owned company, Paytm Mall has made it mandatory for sellers to furnish brand authorization letters to block fraudulent merchants from signing up, the company said in a statement. The sellers will also undergo strict quality and service audits to list products on the platform. The registration number, location of the commercial establishment, shop photos, GST identification numbers, among others will also be verified.

Paytm maintains this initiative is independent of goods and services tax that was implemented a fortnight ago and will help weed out fraudulent and non performer merchants. According to the COO Amit Sinha, their goal is to set the benchmark that empowers reputed local shopkeepers and brands to sell quality merchandise and offer superior consumer experience. Meanwhile, according to the company, the sales from the existing 1,00,000 listed sellers has not seen any major change after the delisting process.

The Alibaba backed ecommerce major will also enable brands and shopkeepers to set the return, exchange and refund policies for their products that are being sold on the platform. They will also add a GST component to their service charges since the company hasn’t revised margin or service fee of the sellers.

The consumer shopping app was launched in February this year, inspired by China’s largest business to consumer platform Alibaba. Only a month after its launch, in March Alibaba invested $ 200 million in the company.

Paytm CEO Vijay Shekar Sharma spoke about the policy change on Facebook stating, “From open marketplace for any seller to now, only reputed and brand authorized sellers. No more, bad shopping experience due to a few sellers. Now, only highly reputed and brand authorized retailers can sell on Paytm Mall.”

The company is also looking to venture into Tier II and Tier III cities and plans to scale its partner network by adding 3000 agents to their existing workforce. Reports also surfaced earlier this month claiming Paytm Mall was in talks with online grocery startup BigBasket for a substantial stake.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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