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Ola Electric Partners with EY India to Tackle After-Sales Challenges Amid Customer Complaints!

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Ola Electric has teamed up with EY India for a “service transformation” project aimed at improving after-sales services and addressing rising customer complaints. This initiative seeks to enhance spare parts management, improve customer support, and strengthen service operations in underserved regions.

Service Challenges and EY’s Role in the Transformation

Approximately 12 EY executives are working closely with Ola Electric on this three-month project, which could be extended based on its success. The focus is on resolving supply chain issues, ensuring spare parts availability, and optimizing business processes.

An insider shared insights, stating:

“EY is aiding Ola in refining business processes, ensuring spare parts availability, and expanding services in underserved regions.”

One of the major issues highlighted is a shortage of spare parts and trained personnel in Ola’s service centers. CEO Bhavish Aggarwal is personally overseeing the initiative as the company faces growing pressure from rising customer grievances and deteriorating service quality.

Customer Complaints and Regulatory Scrutiny

Customer complaints have reached alarming levels, with 80,000 complaints per month being reported. Additionally, several images have surfaced online showing piles of scooters accumulating at service centers, further damaging Ola Electric’s reputation.

In response to unresolved complaints, the Central Consumer Protection Authority (CCPA) issued a show-cause notice to Ola Electric, citing alleged consumer rights violations. Reports indicate that over 10,000 complaints remain pending, adding to the company’s operational challenges.

Service Delays and Customer Frustration

Customers have expressed significant dissatisfaction with service delays. Many report waiting 30 to 45 days for repairs, even after subscribing to Ola Care Plus, a paid service that offers home pick-up and drop-off. Complaints range from minor issues like sensor failures to major problems affecting battery performance.

Akhilesh Dabharde from Nagpur shared his experience:

“For two to three months, my scooter was lying at the service center. I sent them countless emails, calls, and messages.”

The situation has escalated to the point where some frustrated customers have resorted to extreme measures, including setting fire to an Ola Electric showroom due to dissatisfaction with service quality.

Expansion Plans Amidst Challenges

To address these concerns, Ola Electric plans to expand its service network from 400 to 1,000 centers by the end of the year. However, industry experts warn that merely increasing the number of service centers may not resolve the underlying issues. They suggest that Ola should focus on improving the quality and efficiency of its existing service network to restore customer trust.

GST Invoicing Feature for Business Customers

In addition to tackling after-sales challenges, Ola Electric has introduced a GST invoicing feature targeted at businesses making high-value purchases. This update allows companies to add their GSTIN (Goods and Services Tax Identification Number) during checkout and claim input credits of up to 28% on eligible products such as electronics.

How the GST Invoicing Feature Works:

  1. Add GSTIN: During checkout, customers can select the “Add GSTIN” option within the Ola Electric app.
  2. Generate Invoice: Once the GSTIN is added, a GST-compliant invoice is automatically generated.
  3. Claim Input Credit: Businesses can use the invoice to claim input credits of up to 28%, depending on the product category.

Dhindsa emphasized the importance of this feature for businesses, especially those making bulk or high-value purchases, by helping them reduce costs through tax credits.

Ola Responds to Drop in Share Value and Discount Controversy

Amid these challenges, Ola Electric Mobility Limited also addressed concerns over a 3% drop in share value, which was reportedly caused by confusion around discounts on the Ola S1 X 2KWh electric scooter. The company clarified that no official price change has been implemented but that a festive promotional campaign is offering temporary discounts.

Clarification on Festive Discounts:

  • A ₹5,000 general discount is available to all customers purchasing the Ola S1 X 2KWh scooter.
  • An additional ₹25,000 discount is being offered to a select group of customers but applies only to limited inventory.

The confusion intensified when the Automotive Research Association of India (ARAI) raised questions about the scooter’s selling price, following reports that it was being offered for ₹49,999. Ola Electric responded to ARAI on October 8, 2024, confirming that the official price remains unchanged.

Conclusion

With mounting customer dissatisfaction and regulatory scrutiny, Ola Electric’s collaboration with EY India is seen as a critical step toward improving after-sales operations. As the company works diligently to rebuild its reputation while balancing festive promotions designed to attract new buyers, its ability to address these challenges efficiently will be crucial for sustaining growth and maintaining customer loyalty in the competitive electric mobility market.

 

As Ola Electric navigates these operational hurdles and expands its services while enhancing customer satisfaction initiatives, it remains poised for potential recovery and growth in an increasingly competitive landscape.

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple - StartupStories

Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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Piyush Anchliya Joins Cashfree as CFO Amid Fintech Boom

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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