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Ola Electric Partners with EY India to Tackle After-Sales Challenges Amid Customer Complaints!

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Ola Electric has teamed up with EY India for a “service transformation” project aimed at improving after-sales services and addressing rising customer complaints. This initiative seeks to enhance spare parts management, improve customer support, and strengthen service operations in underserved regions.

Service Challenges and EY’s Role in the Transformation

Approximately 12 EY executives are working closely with Ola Electric on this three-month project, which could be extended based on its success. The focus is on resolving supply chain issues, ensuring spare parts availability, and optimizing business processes.

An insider shared insights, stating:

“EY is aiding Ola in refining business processes, ensuring spare parts availability, and expanding services in underserved regions.”

One of the major issues highlighted is a shortage of spare parts and trained personnel in Ola’s service centers. CEO Bhavish Aggarwal is personally overseeing the initiative as the company faces growing pressure from rising customer grievances and deteriorating service quality.

Customer Complaints and Regulatory Scrutiny

Customer complaints have reached alarming levels, with 80,000 complaints per month being reported. Additionally, several images have surfaced online showing piles of scooters accumulating at service centers, further damaging Ola Electric’s reputation.

In response to unresolved complaints, the Central Consumer Protection Authority (CCPA) issued a show-cause notice to Ola Electric, citing alleged consumer rights violations. Reports indicate that over 10,000 complaints remain pending, adding to the company’s operational challenges.

Service Delays and Customer Frustration

Customers have expressed significant dissatisfaction with service delays. Many report waiting 30 to 45 days for repairs, even after subscribing to Ola Care Plus, a paid service that offers home pick-up and drop-off. Complaints range from minor issues like sensor failures to major problems affecting battery performance.

Akhilesh Dabharde from Nagpur shared his experience:

“For two to three months, my scooter was lying at the service center. I sent them countless emails, calls, and messages.”

The situation has escalated to the point where some frustrated customers have resorted to extreme measures, including setting fire to an Ola Electric showroom due to dissatisfaction with service quality.

Expansion Plans Amidst Challenges

To address these concerns, Ola Electric plans to expand its service network from 400 to 1,000 centers by the end of the year. However, industry experts warn that merely increasing the number of service centers may not resolve the underlying issues. They suggest that Ola should focus on improving the quality and efficiency of its existing service network to restore customer trust.

GST Invoicing Feature for Business Customers

In addition to tackling after-sales challenges, Ola Electric has introduced a GST invoicing feature targeted at businesses making high-value purchases. This update allows companies to add their GSTIN (Goods and Services Tax Identification Number) during checkout and claim input credits of up to 28% on eligible products such as electronics.

How the GST Invoicing Feature Works:

  1. Add GSTIN: During checkout, customers can select the “Add GSTIN” option within the Ola Electric app.
  2. Generate Invoice: Once the GSTIN is added, a GST-compliant invoice is automatically generated.
  3. Claim Input Credit: Businesses can use the invoice to claim input credits of up to 28%, depending on the product category.

Dhindsa emphasized the importance of this feature for businesses, especially those making bulk or high-value purchases, by helping them reduce costs through tax credits.

Ola Responds to Drop in Share Value and Discount Controversy

Amid these challenges, Ola Electric Mobility Limited also addressed concerns over a 3% drop in share value, which was reportedly caused by confusion around discounts on the Ola S1 X 2KWh electric scooter. The company clarified that no official price change has been implemented but that a festive promotional campaign is offering temporary discounts.

Clarification on Festive Discounts:

  • A ₹5,000 general discount is available to all customers purchasing the Ola S1 X 2KWh scooter.
  • An additional ₹25,000 discount is being offered to a select group of customers but applies only to limited inventory.

The confusion intensified when the Automotive Research Association of India (ARAI) raised questions about the scooter’s selling price, following reports that it was being offered for ₹49,999. Ola Electric responded to ARAI on October 8, 2024, confirming that the official price remains unchanged.

Conclusion

With mounting customer dissatisfaction and regulatory scrutiny, Ola Electric’s collaboration with EY India is seen as a critical step toward improving after-sales operations. As the company works diligently to rebuild its reputation while balancing festive promotions designed to attract new buyers, its ability to address these challenges efficiently will be crucial for sustaining growth and maintaining customer loyalty in the competitive electric mobility market.

 

As Ola Electric navigates these operational hurdles and expands its services while enhancing customer satisfaction initiatives, it remains poised for potential recovery and growth in an increasingly competitive landscape.

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.​

In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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