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Blinkit Launches 10-Minute Returns and Exchanges for Clothing and Footwear!

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Blinkit, known for pioneering 10-minute grocery delivery, has now extended its rapid service model to returns and exchanges. The company has introduced 10-minute returns and exchanges for categories like clothing and footwear, aiming to resolve size or fit-related issues quickly and effortlessly for customers.

10-Minute Returns and Exchanges Now Live in Major Cities

After a successful pilot in Delhi-NCR, Blinkit has launched this feature across major cities, including Mumbai, Bangalore, Hyderabad, and Pune. More locations are expected to follow soon.

CEO Announcement

CEO Albinder Dhindsa announced the new feature on social media, stating:

“The cool part—return or exchange will happen within 10 minutes of raising a request! We’ve been testing this in Delhi-NCR and have now enabled it for Mumbai, Bangalore, Hyderabad, and Pune.”

This service aims to address “size anxiety,” a common issue for customers shopping online, offering them greater convenience and confidence when purchasing clothes and shoes.

New GST Invoicing Feature for Business Customers

In addition to its instant returns, Blinkit has also introduced a GST invoicing feature targeted at businesses making high-value purchases. This update allows companies to add their GSTIN (Goods and Services Tax Identification Number) during checkout and claim input credits of up to 28% on eligible products, such as electronics.

How the GST Invoicing Feature Works:

  1. Add GSTIN: During checkout, customers can select the “Add GSTIN” option within the Blinkit app.
  2. Generate Invoice: Once the GSTIN is added, a GST-compliant invoice is automatically generated.
  3. Claim Input Credit: Businesses can use the invoice to claim input credits of up to 28%, depending on the product category.

Dhindsa emphasized the importance of this feature for businesses, especially those making bulk or high-value purchases, by helping them reduce costs through tax credits.

Competitive Landscape

With these new offerings, Blinkit is solidifying its reputation for speed, innovation, and customer-centric solutions, catering to both individual shoppers and business customers alike. The introduction of 10-minute returns positions Blinkit in direct competition with traditional e-commerce platforms that often have longer return timelines.

Market Trends

The quick commerce sector is rapidly evolving, with players like Blinkit expanding their offerings beyond groceries to include apparel and electronics. This trend reflects a broader shift in consumer expectations for faster service across all categories. As quick commerce platforms diversify their product ranges, they are increasingly blurring the lines with traditional e-commerce.

Conclusion

Blinkit’s introduction of 10-minute returns and a GST invoicing feature marks a significant advancement in customer service within the quick commerce space. By addressing common pain points like size anxiety and providing valuable tax benefits for businesses, Blinkit enhances its appeal to a wide range of consumers.

As the company continues to innovate and expand its services, it is poised to capture a larger share of the market while setting new standards for speed and convenience in online shopping. With plans for further expansion into additional cities and categories, Blinkit is well-positioned to lead the charge in transforming how consumers shop online.

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

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In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

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Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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