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Instagram Introduces Customizable Profile Card for Enhanced Networking!

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Meta-owned Instagram has unveiled a new feature called the “Profile Card,” designed to function like a digital business card for user profiles. The Profile Card offers a quick, scannable snapshot of a user’s account, including a QR code, profile picture, and bio. With customizability at its core, this tool is intended to assist creators, businesses, and individuals in promoting their profiles and networking more effectively.

What is Instagram’s Profile Card?

The Profile Card is a two-sided interactive tool with distinct features on each side:

  • Side 1: Displays key personal details such as the profile picture, bio, and account category (e.g., personal, creator, or business). Users can further customize the card by adding a music track, giving it a creative edge.
  • Side 2: Includes a QR code that can be scanned to access the user’s profile instantly, simplifying the process of following accounts or sharing profiles.

The Profile Card combines practical functionality with creative elements, making it appealing to a broad audience. Businesses can use it to attract customers and streamline engagement, while individuals benefit from easy connections through quick scan-and-follow interactions.

Why Instagram Introduced the Profile Card

According to Instagram, this feature responds to the trend of younger users treating their profiles like digital resumes. In a report from TechCrunch, Meta referenced a survey indicating that more than half of Gen Z users aspire to become influencers, motivating the platform to provide tools for better self-presentation. This feature also builds on Instagram’s previous experiments with QR codes, such as their use for Broadcast Channels, aiming to make QR codes an integral part of user interactions.

Targeting Gen Z Users

Meta’s decision to launch the Profile Card aligns with a broader trend where social media platforms are increasingly viewed as professional networking tools. The company aims to empower users by providing them with an effective way to showcase their personal brands and connect with potential collaborators or brands.

How to Create and Share a Profile Card

To create or customize a Profile Card, follow these steps:

  1. Navigate to Your Profile: Open your Instagram profile and tap “Share Profile.”
  2. Edit Your Profile Card: Use the available options to edit and design your Profile Card.
  3. Sharing Options: Once complete, the card can be:
    • Shared directly on Instagram.
    • Saved as an image to share on other platforms.
    • Added to a story with a rotating two-sided display.

Since 2018, Instagram has supported QR codes for sharing profiles, but the new Profile Card offers a richer experience by highlighting personal interests and content.

A Tool for Expanding Influence and Networking

With the global rollout of this feature, Instagram aims to help users promote themselves and grow their networks, particularly those interested in collaborations or expanding their influence. Whether for personal use or business marketing, the Profile Card offers a creative and practical way to connect, interact, and engage with others.

Enhancing User Engagement

The introduction of Profile Cards not only facilitates easier sharing of profiles but also encourages users to think strategically about how they present themselves online. By allowing customization options like background images and music tracks, Instagram fosters creativity while enhancing user engagement.

Conclusion

Instagram’s new Profile Card feature represents an innovative approach to networking in the digital age. By providing users with an easy-to-use tool that combines essential profile information with customizable elements, Instagram is empowering individuals and businesses alike to enhance their online presence.

As social media continues to evolve into a space for professional branding and networking, features like the Profile Card will play an essential role in helping users navigate these changes effectively. With its focus on user experience and engagement, Instagram is positioning itself as a leader in facilitating meaningful connections in an increasingly digital world.

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Apple Achieves 13% Growth in India with $9 Billion Sales and New Flagship Stores in FY25

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Apple

Apple has set a new benchmark in India, recording $9 billion in annual sales for FY25—a 13% surge over the prior year, fueled chiefly by robust demand for iPhones and MacBooks. The tech giant’s strategic expansion into Bengaluru and Pune with new flagship stores has deepened brand engagement and increased accessibility for customers across urban centers.

Apple’s rapid retail footprint expansion and locally tailored initiatives, including student discounts and trade-in offers, overcame price barriers and high import duties to drive sales volumes to unprecedented heights. Meanwhile, local production reached new highs, with 20% of iPhones now assembled in India and manufacturing output up 60%, valued at $22 billion part of Apple’s move to diversify its global supply chain.

India is now Apple’s fourth-largest market worldwide, reflecting its rising role as both a consumption and manufacturing powerhouse for premium tech. Continued investment in retail outlets, partnerships with Tata for device repairs, and consumer-friendly financing have positioned Apple for even stronger growth as Indian incomes and technology aspirations rise.

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OYO, India’s leading hospitality startup, has retained strong profitability in FY25, driven by a significant deferred tax gain and a bold corporate identity overhaul. The company’s net profit surged to ₹623 crore, marking a 172% year-on-year growth, with adjusted EBITDA reaching ₹1,132 crore a 27% increase from the previous fiscal. Total revenue rose by 20% to ₹6,463 crore, propelled by strategic expansion in premium segments and the integration of G6 Hospitality into OYO’s growing portfolio.

The deferred tax gain of ₹765.6 crore played a crucial role in OYO’s profitability for FY25, helping overcome challenges from operational losses and global expansion costs. Meanwhile, OYO launched a campaign to rename its parent company, Oravel Stays Ltd, aiming for a tech-first, globally resonant brand identity as the business prepares for its IPO. This rebranding signals OYO’s shift toward broader urban living solutions, with the “OYO Hotels” brand remaining unchanged for consumers while the corporate entity targets premium and tech-driven markets worldwide.

OYO’s premiumization strategy and aggressive international growth have led to record results for the fourth quarter of FY25, with gross booking value surging 54% to ₹16,436 crore and revenue hitting new highs. These achievements highlight OYO’s disciplined financial management and commitment to innovation, setting a benchmark for Indian startups navigating global expansion and sustained profitability in the hospitality technology sector.

 

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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