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Instagram Introduces Customizable Profile Card for Enhanced Networking!
Meta-owned Instagram has unveiled a new feature called the “Profile Card,” designed to function like a digital business card for user profiles. The Profile Card offers a quick, scannable snapshot of a user’s account, including a QR code, profile picture, and bio. With customizability at its core, this tool is intended to assist creators, businesses, and individuals in promoting their profiles and networking more effectively.
What is Instagram’s Profile Card?
The Profile Card is a two-sided interactive tool with distinct features on each side:
- Side 1: Displays key personal details such as the profile picture, bio, and account category (e.g., personal, creator, or business). Users can further customize the card by adding a music track, giving it a creative edge.
- Side 2: Includes a QR code that can be scanned to access the user’s profile instantly, simplifying the process of following accounts or sharing profiles.
The Profile Card combines practical functionality with creative elements, making it appealing to a broad audience. Businesses can use it to attract customers and streamline engagement, while individuals benefit from easy connections through quick scan-and-follow interactions.
Why Instagram Introduced the Profile Card
According to Instagram, this feature responds to the trend of younger users treating their profiles like digital resumes. In a report from TechCrunch, Meta referenced a survey indicating that more than half of Gen Z users aspire to become influencers, motivating the platform to provide tools for better self-presentation. This feature also builds on Instagram’s previous experiments with QR codes, such as their use for Broadcast Channels, aiming to make QR codes an integral part of user interactions.
Targeting Gen Z Users
Meta’s decision to launch the Profile Card aligns with a broader trend where social media platforms are increasingly viewed as professional networking tools. The company aims to empower users by providing them with an effective way to showcase their personal brands and connect with potential collaborators or brands.
How to Create and Share a Profile Card
To create or customize a Profile Card, follow these steps:
- Navigate to Your Profile: Open your Instagram profile and tap “Share Profile.”
- Edit Your Profile Card: Use the available options to edit and design your Profile Card.
- Sharing Options: Once complete, the card can be:
- Shared directly on Instagram.
- Saved as an image to share on other platforms.
- Added to a story with a rotating two-sided display.
Since 2018, Instagram has supported QR codes for sharing profiles, but the new Profile Card offers a richer experience by highlighting personal interests and content.
A Tool for Expanding Influence and Networking
With the global rollout of this feature, Instagram aims to help users promote themselves and grow their networks, particularly those interested in collaborations or expanding their influence. Whether for personal use or business marketing, the Profile Card offers a creative and practical way to connect, interact, and engage with others.
Enhancing User Engagement
The introduction of Profile Cards not only facilitates easier sharing of profiles but also encourages users to think strategically about how they present themselves online. By allowing customization options like background images and music tracks, Instagram fosters creativity while enhancing user engagement.
Conclusion
Instagram’s new Profile Card feature represents an innovative approach to networking in the digital age. By providing users with an easy-to-use tool that combines essential profile information with customizable elements, Instagram is empowering individuals and businesses alike to enhance their online presence.
As social media continues to evolve into a space for professional branding and networking, features like the Profile Card will play an essential role in helping users navigate these changes effectively. With its focus on user experience and engagement, Instagram is positioning itself as a leader in facilitating meaningful connections in an increasingly digital world.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
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