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Netflix Surpasses Earnings Expectations with 5.1 Million New Subscribers!
Netflix added 5.1 million streaming subscribers in the third quarter of 2024, exceeding Wall Street’s expectations by over 1 million. The company anticipates further growth during the holiday season, particularly with the return of the popular Korean drama “Squid Game.”
Following the earnings report on Thursday, Netflix shares rose 3.5% to $711.98 in after-hours trading.
Subscriber Growth and Programming Success
Analysts had predicted that Netflix would gain around 4 million subscribers from July to September. The quarter saw the release of new programming, including the murder mystery “The Perfect Couple” and the romantic comedy “Nobody Wants This.”
Financial Performance
Diluted earnings per share reached $5.40, surpassing the consensus forecast of $5.12, while revenue came in at $9.825 billion, slightly ahead of the expected $9.769 billion.
Looking ahead, Netflix projected that customer additions for the final three months of the year—typically a strong period due to the Christmas holiday—would exceed those of the September quarter, although specific numbers were not disclosed.
Shift in Focus for Investors
The company has been shifting investor focus away from subscriber growth to other key metrics, such as revenue growth and profit margins. Notably, its operating margin improved to 30% in the latest quarter, up from 22% a year ago.
In a letter to shareholders, Netflix stated:
“We’ve delivered on our plan to reaccelerate our business, and we’re excited to finish the year strong with a great Q4 slate,” highlighting upcoming programming, including the second season of “Squid Game.”
Recovery from Previous Disruptions
After facing disruptions from last year’s Hollywood strikes, Netflix’s programming volume has increased significantly. The average time spent watching Netflix was reported at two hours per day per member, indicating strong viewer engagement.
Advertising Venture and Future Plans
Almost two years into its advertising venture, Netflix is focused on increasing revenue from its ad-supported plans but does not anticipate advertising to become a primary growth driver until 2026. During the September quarter, more than 50% of new signups in regions where the ad-supported service was available came from this offering.
Live Events Strategy
Part of Netflix’s strategy includes live events, such as streaming a boxing match between YouTube star Jake Paul and Mike Tyson in November, followed by its first NFL games in December. Mike Proulx, a research director at Forrester, noted:
“Advertisers want to be part of big cultural moments. Compelling live programming will always amass and unite people for a snapshot in time. For brands, that’s a captive audience who’s ripe for advertising messages.”
Conclusion
Netflix’s ability to surpass subscriber growth expectations and improve financial metrics reflects its strategic adaptations in an evolving streaming landscape. As it prepares for a busy holiday season with exciting new content and innovative features like ad-supported plans and live events, Netflix aims to solidify its position as a leader in the competitive streaming market.
With ongoing investments in original programming and an eye toward future growth avenues, including advertising, Netflix is poised for continued success as it navigates challenges and opportunities within the entertainment industry.
Latest News
Zerodha Reports 23% Profit Decline in FY25 as Revenues Miss Target
Zerodha experienced a challenging FY25, as its revenue fell 11.5% to ₹8,847 crore and net profit dropped 22.9% to ₹4,237 crore. This decline reflects tougher regulatory conditions, lower trading volumes, and increased operational costs in the brokerage market, all of which impacted core earning segments for the company.
Despite these headwinds, Zerodha improved its operating margin to 63.78% and built up significant cash reserves, reporting ₹22,679 crore in bank balances. Salary expenses and director remuneration increased, but disciplined cost controls helped the company maintain profitability and a debt-free balance sheet. The drop in active clients and increased compliance costs further contributed to the profit contraction.
Looking ahead, Zerodha’s resilience is supported by its robust cash position and operational efficiency. Maintaining steady margins, diversifying product offerings, and investing in technology positions the company to withstand future regulatory fluctuations and changing market sentiment reinforcing its status as one of India’s leading brokerage firms.
Latest News
Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay
Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.
Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.
In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.
Latest News
Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach
Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.
This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.
In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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