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Ecommerce Sites To Display The MRP And Expiry Date
Ecommerce websites such as Flipkart, Myntra, Jabong and Amazon will now have to display the Maximum Retail Price (MRP) and the expiry date of all the products on their sites. These etailers will have to comply with the government’s order to display all the important details about the products up for sale on their sites from 1 January 2018.
This move by the government aims to alleviate users concerns that ecommerce websites inflate the prices of products during sales in order to provide bigger discounts. The Department of Consumer Affairs amended the Packaged Community Rules earlier this year telling all online sellers to provide extra details regarding the products they sell on ecommerce websites. According to the new amendment, all the sellers on all ecommerce sites would have to disclose the actual MRP of the product along with the expiry dates. All the online retail websites were given a six month window to comply with this order. Under the new amendment, all ecommerce websites will have to display the MRP of the products and the best before dates of various products including food, medical products and cosmetics. The websites cannot display two different MRPs for the same packaged product.
The legal metrology head at the Consumer Affairs Department, Mr. B. N. Dixit, speaking about the amendment said, “This is likely to impact the tendency of companies to exaggerate the MRP and then offer discounts or sell items close to their expiry date.“
According to a survey conducted by LocalCircles, only 42% of 10,000 respondents had seen products listed above MRP and then discounted off the inflated price. In a statement, LocalCircles further added, “Feedback from users suggested that only 10% to 12 % of the products on ecommerce site are now showing MRP as they are being stocked by the ecommerce sites themselves.“
This order by the Consumer Affairs Department further mandates all ecommerce sites to display the expiry date of all human consumption products as well. This move comes as a result of complaints by many consumers stating they received products with only 30 to 60 days of shelf life. Consumers further added the return policy on such items were quite stringent. However, neither Flipkart nor Amazon have complied with this order.
The healthy snacking category in India is no longer a niche trend it is steadily becoming a mainstream consumer movement. The latest funding momentum around brands like Phab highlights how investors are increasingly backing companies that sit at the intersection of health, convenience, and modern lifestyles. As urban consumers become more conscious of ingredients, nutrition, and long-term wellness, demand is shifting away from traditional packaged snacks toward products that promise both taste and better nutritional value.
What makes this market particularly attractive is its ability to create recurring consumer habits. Unlike many direct-to-consumer categories that rely heavily on one-time purchases, healthy snacks naturally fit into daily routines. This opens opportunities for brands to build stronger customer loyalty while expanding into adjacent categories such as protein-rich foods, functional beverages, and wellness-focused products. The competition is no longer about selling snacks it is about owning a larger share of the consumer’s health journey.
Looking ahead, the biggest winners may not be the brands with the widest product portfolios, but those that can balance nutrition, affordability, and taste at scale. As health-conscious consumption expands beyond metro cities, India’s better-for-you food segment could evolve into one of the country’s most significant consumer categories. The growing flow of capital into this space signals that investors are betting on a long-term behavioral shift rather than a short-lived food trend.
India’s fintech sector is entering a new phase of growth, and the spotlight is increasingly shifting toward underserved consumers in smaller cities and towns. The recent funding secured by WeRize reflects growing investor confidence in platforms that are expanding access to financial products such as credit, insurance, and other services for customers who have traditionally remained outside the reach of formal financial institutions. As digital adoption deepens across the country, fintech companies are finding significant opportunities beyond metro markets.
What makes this trend notable is the industry’s transition from simply enabling digital payments to building broader financial ecosystems. Rather than focusing on a single service, fintech firms are expanding their product portfolios to meet multiple customer needs under one platform. This approach not only strengthens customer relationships but also creates more sustainable business models by increasing engagement and lifetime value.
The larger implication is that India’s next fintech growth story may be driven by financial inclusion rather than convenience alone. Investors are increasingly backing companies that combine technology, data-driven underwriting, and localized distribution to serve emerging consumer segments. As competition intensifies, the ability to build trust, offer relevant products, and address the financial needs of Bharat could become a key differentiator for the next generation of fintech leaders.
OpenAI’s introduction of trusted contact safeguards for potential self-harm cases reflects a major evolution in AI responsibility.
Beyond Moderation
AI safety is shifting from simply blocking harmful content to actively supporting user wellbeing through:
- early risk detection
- human-centered intervention
- stronger emotional safety frameworks
This positions AI as more than an information tool—it becomes part of broader digital support systems.
Key Industry Impact
Trusted contact models could influence future safety standards across:
- AI assistants
- mental health platforms
- social media
- digital health services
The Bigger Challenge
While promising, success depends on balancing:
- privacy
- consent
- ethical intervention
- user trust
Final Take
This move signals that the future of AI safety may rely not just on preventing harmful responses, but on building more responsible, human-connected support systems.
What Investor Exits Reveal About the New Age of Indian Startups
Healthy Snacking Is Emerging as India’s Next Consumer Growth Story
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