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Ecommerce Sites To Display The MRP And Expiry Date

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Ecommerce websites such as Flipkart, Myntra, Jabong and Amazon will now have to display the Maximum Retail Price (MRP) and the expiry date of all the products on their sites. These etailers will have to comply with the government’s order to display all the important details about the products up for sale on their sites from 1 January 2018.

This move by the government aims to alleviate users concerns that ecommerce websites inflate the prices of products during sales in order to provide bigger discounts. The Department of Consumer Affairs amended the Packaged Community Rules earlier this year telling all online sellers to provide extra details regarding the products they sell on ecommerce websites. According to the new amendment, all the sellers on all ecommerce sites would have to disclose the actual MRP of the product along with the expiry dates. All the online retail websites were given a six month window to comply with this order. Under the new amendment, all ecommerce websites will have to display the MRP of the products and the best before dates of various products including food, medical products and cosmetics. The websites cannot display two different MRPs for the same packaged product.

The legal metrology head at the Consumer Affairs Department, Mr. B. N. Dixit, speaking about the amendment said, “This is likely to impact the tendency of companies to exaggerate the MRP and then offer discounts or sell items close to their expiry date.

According to a survey conducted by LocalCircles, only 42% of 10,000 respondents had seen products listed above MRP and then discounted off the inflated price. In a statement, LocalCircles further added, “Feedback from users suggested that only 10% to 12 % of the products on ecommerce site are now showing MRP as they are being stocked by the ecommerce sites themselves.

This order by the Consumer Affairs Department further mandates all ecommerce sites to display the expiry date of all human consumption products as well. This move comes as a result of complaints by many consumers stating they received products with only 30 to 60 days of shelf life. Consumers further added the return policy on such items were quite stringent. However, neither Flipkart nor Amazon have complied with this order.

 

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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Zoho Arattai vs WhatsApp: 5 Reasons India’s Homegrown Messenger Is Winning in 2025

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Zoho Arattai messenger has rapidly gained popularity in India by offering features tailored specifically for Indian users, setting itself apart from global competitors like WhatsApp. Arattai delivers exceptional regional language support, intuitive low-bandwidth messaging, and a lightweight interface, making it especially accessible to rural communities and users on lower-end smartphones. This focus on localization and inclusivity gives Arattai a significant edge in the Indian market, ensuring seamless communication even in remote areas.

Beyond usability, Arattai places a strong emphasis on user privacy and data sovereignty. The app stores all user data within India and follows a strict no-ads, no data-selling policy, which guarantees that personal information remains secure and uncompromised. While WhatsApp does provide robust end-to-end encryption, its global servers and Meta-owned data monetization model have raised concerns among privacy-conscious users. Arattai’s transparent approach makes it a trusted and attractive alternative for those who value privacy and wish to avoid intrusive advertisements or AI profiling.

Unique features such as integrated meetings, TV compatibility, and advanced mentions functionality further establish Arattai’s position as a well-rounded and future-ready messaging app. These India-first innovations, combined with Arattai’s ad-free philosophy, clean interface, and powerful optimizations for local contexts, make it the preferred messaging solution for those seeking a modern, secure, and regionally relevant alternative to WhatsApp.

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