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Ecommerce Sites To Display The MRP And Expiry Date
Ecommerce websites such as Flipkart, Myntra, Jabong and Amazon will now have to display the Maximum Retail Price (MRP) and the expiry date of all the products on their sites. These etailers will have to comply with the government’s order to display all the important details about the products up for sale on their sites from 1 January 2018.
This move by the government aims to alleviate users concerns that ecommerce websites inflate the prices of products during sales in order to provide bigger discounts. The Department of Consumer Affairs amended the Packaged Community Rules earlier this year telling all online sellers to provide extra details regarding the products they sell on ecommerce websites. According to the new amendment, all the sellers on all ecommerce sites would have to disclose the actual MRP of the product along with the expiry dates. All the online retail websites were given a six month window to comply with this order. Under the new amendment, all ecommerce websites will have to display the MRP of the products and the best before dates of various products including food, medical products and cosmetics. The websites cannot display two different MRPs for the same packaged product.
The legal metrology head at the Consumer Affairs Department, Mr. B. N. Dixit, speaking about the amendment said, “This is likely to impact the tendency of companies to exaggerate the MRP and then offer discounts or sell items close to their expiry date.“
According to a survey conducted by LocalCircles, only 42% of 10,000 respondents had seen products listed above MRP and then discounted off the inflated price. In a statement, LocalCircles further added, “Feedback from users suggested that only 10% to 12 % of the products on ecommerce site are now showing MRP as they are being stocked by the ecommerce sites themselves.“
This order by the Consumer Affairs Department further mandates all ecommerce sites to display the expiry date of all human consumption products as well. This move comes as a result of complaints by many consumers stating they received products with only 30 to 60 days of shelf life. Consumers further added the return policy on such items were quite stringent. However, neither Flipkart nor Amazon have complied with this order.
OpenAI’s introduction of trusted contact safeguards for potential self-harm cases reflects a major evolution in AI responsibility.
Beyond Moderation
AI safety is shifting from simply blocking harmful content to actively supporting user wellbeing through:
- early risk detection
- human-centered intervention
- stronger emotional safety frameworks
This positions AI as more than an information tool—it becomes part of broader digital support systems.
Key Industry Impact
Trusted contact models could influence future safety standards across:
- AI assistants
- mental health platforms
- social media
- digital health services
The Bigger Challenge
While promising, success depends on balancing:
- privacy
- consent
- ethical intervention
- user trust
Final Take
This move signals that the future of AI safety may rely not just on preventing harmful responses, but on building more responsible, human-connected support systems.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
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