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Employees Who Can’t Work Five Days In-Office Should Consider Quitting, Says Amazon AWS CEO!

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Matt Garman, the CEO of Amazon Web Services (AWS), has firmly defended the company’s new policy requiring employees to return to the office five days a week starting in January. During an all-hands meeting, Garman stated that employees unwilling to comply with the full-time office requirement are free to seek employment elsewhere.

“If there are people who just don’t work well in that environment and don’t want to, that’s okay; there are other companies around,” Garman explained. He clarified that this statement was not intended negatively but was meant to foster a collaborative work environment that Amazon prioritizes.

Emphasis on Collaboration and Innovation

Garman elaborated on the struggles the company has faced in terms of innovation and collaboration with remote work arrangements. He noted that the previous three-day office policy was not achieving its intended goals.

“When we want to really innovate on interesting products, I have not seen an ability for us to do that when we’re not in-person,” he remarked.

He highlighted that the staggered in-office days under the three-day policy made it challenging for employees to connect and collaborate effectively. Additionally, he emphasized that Amazon’s leadership principles, which guide the company’s operations, are harder to enforce in a remote setting.

Employee Backlash

The decision to implement a five-day workweek has drawn criticism from many employees, who argue that commuting is inefficient and that the benefits of in-office work lack supporting data. Reports have emerged indicating that some employees who failed to adhere to the three-day policy were considered to be “voluntarily resigning,” resulting in their access to company systems being revoked.

Despite the backlash, Garman remains optimistic about the change, stating:

“I’m actually quite excited about this,” though he recognizes that not everyone shares his enthusiasm.

Comparison with Other Tech Giants

Amazon’s approach to returning to the office is more stringent compared to other tech giants like Google, Meta, and Microsoft, which have adopted more flexible policies requiring employees to work two to three days in the office. CEO Andy Jassy announced last month that the shift to a five-day office schedule is crucial for enhancing collaboration and innovation within the company.

Competitive Landscape

This policy shift comes at a time when many tech companies are reevaluating their remote work strategies post-pandemic. As competition for talent intensifies, companies like Google have implemented hybrid models allowing for greater flexibility. This raises questions about Amazon’s ability to attract and retain top talent amid such contrasting policies.

Employee Sentiment and Future Implications

For those employees who feel they cannot adapt to the new policy, Garman’s message was clear:

“That’s okay; there are other companies around.”

This statement underscores a significant cultural shift within Amazon as it prioritizes in-person collaboration over remote work flexibility. The long-term implications of this policy could reshape employee sentiment and influence recruitment strategies as potential candidates weigh their options in a competitive job market.

Conclusion

As Amazon embarks on this new chapter with its five-day in-office mandate, it faces both internal and external challenges. While Garman emphasizes collaboration and innovation as key drivers for this decision, employee pushback highlights a growing divide between traditional workplace expectations and modern workforce preferences.

The outcome of this policy will likely have lasting effects on Amazon’s corporate culture and its reputation within the tech industry. As employees navigate these changes, only time will tell how this approach will impact productivity, morale, and overall organizational success in an increasingly flexible work environment.

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BMW’s New Logo Debuts Subtly on the All-Electric iX3: A Modern Evolution

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BMW new logo

BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.

Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.

BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.

 

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iPhone 17 India Price, Features & Availability: All You Need to Know

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Startup Stories

Apple has officially launched the highly anticipated iPhone 17 series in India, with prices starting at INR 82,900 for the base 256GB model. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Apple has removed the 128GB storage variant, making 256GB the minimum for all models. The standard iPhone 17 features a vibrant 6.3-inch ProMotion OLED display with a 120Hz refresh rate and an upgraded Ceramic Shield 2 for improved durability. It comes in fresh color options like lavender, mist blue, sage, white, and black.

The iPhone 17 Pro and Pro Max models are powered by Apple’s latest A19 Pro chip and start at INR 1,34,900 and INR 1,49,900, respectively. These Pro models feature sleek titanium frames, significant camera upgrades including 8K video recording, and up to 6x optical zoom in the Pro Max. Meanwhile, the iPhone Air, priced from INR 1,19,900, is the slimmest and lightest iPhone ever, boasting a 6.7-inch Super Retina XDR display with ProMotion technology and a triple-camera setup, positioning itself between the standard and Pro models.

Pre-orders for the iPhone 17 series commence on September 12, with sales beginning on September 19, 2025. Alongside the launch, Apple has reduced prices for the previous iPhone 16 models while discontinuing the iPhone 16 Pro and Pro Max variants. The iPhone 17 series exemplifies Apple’s ongoing commitment to enhancing display technology, camera capabilities, and overall performance, setting a new benchmark for premium smartphones in the Indian market.

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Meet the 13 Deeptech Startups Empowered by BIGShift Accelerator in India

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Bigshift

India’s deeptech ecosystem has reached a significant milestone with the launch of BIGShift, a premier accelerator programme by Inc42 and India Accelerator designed to empower early-stage startups developing breakthrough technologies. The first cohort comprises 13 innovative startups addressing complex challenges in fields such as artificial intelligence, aerospace, robotics, healthcare, and geospatial analytics. These startups benefitted from specialized capital-readiness training, strategic mentorship, and direct access to investors interested in supporting high-risk, high-reward deeptech ventures, making BIGShift a crucial platform for nurturing India’s next-generation technology leaders.

The accelerator programme uniquely combines virtual bootcamp sessions with a comprehensive two-day in-person masterclass, equipping startups with advanced go-to-market strategies, funding expertise, and a valuable network of experienced operator-mentors. Noteworthy startups from the cohort include ActionSync, focused on enterprise data unification; Polygon Geospatial, delivering AI-powered real-time spatial analytics; Purna AI, which innovates in preventive health through genetic biomarkers; Spacetaxi, pursuing reusable commercial rockets; and VertiFly, specializing in hybrid eVTOL aerial mobility solutions. This diverse group exemplifies the ingenuity and pioneering spirit of Indian deeptech entrepreneurship across multiple high-impact sectors.

BIGShift’s inaugural cohort not only accelerates technological development but also provides critical support mechanisms like pilot project matchmaking, regulatory guidance, and facilitating enterprise collaborations. As these 13 startups transition their groundbreaking solutions from the lab to the marketplace, BIGShift is poised to be a catalyst for deeptech innovation in India, helping transform scientific research into scalable, impactful businesses that will shape the country’s technological future.

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