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WhatsApp Introduces Low Light Mode and Chat Themes for Enhanced User Experience!

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Meta-owned WhatsApp has rolled out a new low light mode feature for video calls, significantly improving video quality in dim environments. This feature is part of the latest update, which also introduces filters and background options to enhance the overall video calling experience.

Low Light Mode for Clearer Video Calls

The low light mode aims to reduce graininess and improve visibility during video calls in poor lighting conditions. This enhancement allows users to maintain better video quality, making it easier to connect with friends and family, even in the dark. By adjusting the brightness and clarity, users can enjoy clearer interactions regardless of their surroundings.

How to Use Low Light Mode on WhatsApp

Enabling this feature is simple and accessible on both iOS and Android platforms, although it is currently unavailable on the web version of the app. Here’s how to activate it:

  1. Open WhatsApp.
  2. Start a video call with the person you wish to connect with.
  3. Tap the bulb icon on the top-right corner during the video call to enable low light mode.
  4. To turn off the low light mode, simply tap the bulb icon again if you find it unnecessary.

With this addition, WhatsApp ensures smoother and clearer video calls, even in challenging lighting environments.

Custom Chat Themes for Personalization

Alongside low light mode, WhatsApp has also introduced custom chat themes to enhance personal messaging. According to WABetaInfo, this feature is currently available to select beta users on WhatsApp version 2.24.21.34 for Android and version 24.20.71 for iOS.

How Chat Themes Work

Users enrolled in the Google Play Beta Program can access 22 themes, each offering up to 20 color variations. This customization allows users to change not only the chat background but also the color of their conversation bubbles.

  • Universal or Individual Themes: Users can apply a universal theme across all conversations or set individual themes for specific chats.
  • Visible Only to the User: Themes are private and will only be visible to the person who applies them, ensuring a seamless and personal chat experience.

This new “Chat Theme” settings page significantly expands the personalization options available, allowing users to tailor their conversations in ways that reflect their style and preferences.

Conclusion

With low light mode for clearer video calls and custom chat themes for greater personalization, WhatsApp continues to enhance its user experience. These updates highlight the app’s commitment to improving both functionality and customization, giving users more control over how they connect and communicate.

Future Enhancements

As WhatsApp rolls out these features, it signals a broader trend of enhancing user engagement through personalization and improved functionality. The introduction of low light mode not only addresses practical concerns but also aligns with user expectations for high-quality communication tools in various environments.

By continuing to innovate with features like these, WhatsApp solidifies its position as a leading messaging platform while catering to the evolving needs of its users.

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ZILO Raises $4.5M to Boost Quick Fashion Delivery

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Zilo - StartupStories

Mumbai-based fashion tech startup ZILO has raised $4.5 million in seed funding, with Info Edge Ventures and Chiratae Ventures co-leading the round. Founded in 2025 by ex-Flipkart and Myntra executive Padmakumar Pal and entrepreneur Bhavik Jhaveri, ZILO aims to transform urban fashion retail by delivering products from over 250 brands—including Levi’s, Louis Philippe, and Puma—within 60 minutes of order placement. The new capital will be used to strengthen ZILO’s hybrid supply chain, deepen brand partnerships, and expand operations beyond Mumbai into other major metro cities by year-end.

ZILO’s quick commerce model stands out by combining the convenience of online shopping with the efficiency of offline retail. The platform operates through a network of dark stores and brand outlets to ensure fast delivery of fresh, in-season fashion items. Customers benefit from scheduled home trials, allowing them to try multiple sizes upon delivery with the option for instant returns, and receive AI-powered style recommendations for a more personalized shopping experience.

The funding comes amid surging investor interest in ultra-fast fashion delivery startups, as rapid fulfillment becomes a key differentiator in India’s competitive ecommerce landscape. With plans to expand its product range to include footwear, bags, and accessories by the festive season and scale up to nearly 100,000 styles, ZILO is positioning itself to meet the growing demand for speed, personalization, and reliability in fashion retail.

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Meta in Advanced Talks to Acquire Voice Cloning Startup PlayAI to Boost AI Capabilities

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Meta Ai

Meta Platform is reportedly in advanced talks to acquire PlayAI, a Palo Alto-based startup renowned for its cutting-edge voice cloning technology powered by artificial intelligence. While the deal is not yet finalized, sources indicate that Meta aims to acquire both PlayAI’s proprietary technology and a significant portion of its staff. Though financial details remain confidential, industry insiders estimate the acquisition could be worth between $300 million and $500 million.

PlayAI has made a name for itself by developing tools that generate highly realistic voice clones, with applications spanning customer service, virtual assistants, and conversational AI agents. A key differentiator for PlayAI is its low-latency, edge-computing architecture, allowing for near-instant, natural-sounding voice responses. The startup has attracted over $23 million in funding from notable investors such as 500 Startups and Kindred Ventures, positioning itself as a leader in the rapidly growing field of voice AI.

For Meta, this potential acquisition fits squarely within CEO Mark Zuckerberg’s broader strategy to make artificial intelligence central to the company’s future. Integrating PlayAI’s advanced voice technology could significantly enhance Meta’s AI assistant, smartglasses, and other hands-free devices, helping the company keep pace with competitors like Google and OpenAI. The move also follows Meta’s recent multi-billion dollar investment in Scale AI and its aggressive recruitment of top AI talent, signaling Zuckerberg’s commitment to leading in the next wave of AI innovation. Both Meta and PlayAI have declined to comment on the ongoing negotiations.

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Elon Musk Bans Hashtags from X Ads, Ushering in a New Era of AI-Driven Marketing

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Hashtag on X

Elon Musk has announced that, starting June 27, 2025, hashtags will be banned from all promoted posts on X (formerly Twitter). This policy applies exclusively to paid advertisements, meaning regular users can still include hashtags in their personal posts. Musk described hashtags in ads as an “esthetic nightmare,” emphasizing that the change is intended to create a cleaner, less cluttered feed where advertisements blend more seamlessly with organic content. 

The ban reflects Musk’s long-standing criticism of hashtags, which he has called “ugly” and unnecessary. He argues that with the platform’s advanced AI tools, such as the Grok chatbot, hashtags are no longer essential for content discovery or categorization. Instead, X’s algorithms can now surface and organize relevant content and ads without relying on manual tags, signaling a broader industry shift toward AI-driven content curation.

For advertisers, this marks a significant departure from traditional social media marketing strategies, where hashtags have been key for engagement and campaign tracking. Brands will now need to adapt by focusing on compelling visuals, concise copy, and leveraging X’s AI-powered targeting. The move has sparked debate among marketers and users, with some supporting the cleaner look and others lamenting the loss of a familiar engagement tool.

 

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