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How AI Is Influencing Digital Marketing

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How AI Is Influencing Digital Marketing,Best Startup Ideas 2019,Best Startups in India 2019,startup stories,Benefits of AI Influencing Digital Marketing,Future of AI in Digital Marketing,AI in Digital Marketing 2019,Artificial Intelligence,Factors Influencing Digital Marketing,Influencing Digital Marketing 2019

The year 2018 saw new beginnings in a lot of areas, especially in the field of artificial intelligence (AI) and digital marketing. Put the two together and the only thing one can expect from it is something truly phenomenal. Here’s looking at how AI is influencing digital marketing in 2019!

1. Specific targeting of audience

At the time and age we are in, it has become imperative to understand consumer behaviour and what drives people toward buying specific products. By integrating AI into these practices, understanding consumer preferences and what makes people buy certain products. Knowing how your customers react can help craft a marketing strategy which is specific to the brand and which helps in improving the kind of results expected. For example, e commerce giant Amazon uses AI powered recommendation engines which help in providing specific consumer research, which not only increases the kind of outreach there is with the brands, but also helps in engaging the audience and improving consumer behaviour.

2. Content curation and generation

With the help of artificial intelligence, one can now curate and create content which improves the way people connect with particular brands and products. By narrowing down the kind of interests your users have and by understanding their timelines to a certain point, artificial intelligence improves the amount of time people spend on your website as well. Furthermore, by using AI to understand the way the consumer works, AI helps in collecting, analyzing and providing data which is extremely user friendly. Tools like Wordsmith, Articolo and Quill are being used by existing websites like Forbes and Associated Press to create news which improves the number of clicks on their websites. By using specific templates and fill in the blank creatives, these websites are able to generate content which is immediate and appealing to the audience.

3. Email marketing

By using AI in almost every field of digital marketing, email marketing hasn’t been left too far behind either. By understanding the behaviour of existing clients, AI helps in improving relationships with them. Not just that, AI also helps in creating connections with prospective clients and improves the chances of turning them into new clients! Some of the email marketing tools which use AI are websites like Boomtrain, Phrasee and Persado! Incidentally, while there may have been chances of errors earlier, right now, by using AI in email marketing, all forms of error are reduced to a bare minimum.

4. Digital advertising

While digital advertising is the center of marketing, the field has been taken to an all new level with the growing presence of artificial intelligence. From analysing the way the consumer works and to understanding the way people think, by using AI powered Google AdWords, everything about digital advertising is changing for the good! Adext, an Audience Management As a Service, uses machine learning to automate the handlings of all the ads (essentially Google Ads and Facebook Ads) placed on your website and how many clicks and how much revenue can be generated from these ads.

5. Helps improve search rates

One of the major advantages of artificial intelligence in the field of digital advertising is that it improves the results based on the things one searches. Keeping this in mind, there are two major improvements in this field: voice search and a Google created algorithm, RankBrain! With devices like Echo Dot and Alexa being used on a regular basis, artificial intelligence has definitely changed the way people search for things as well! By specifically using Google Ads and Facebook Ads in places which generate the most revenue, the search results rates improve drastically, a move which increases the visibility of your brand.

2019 is improving by leaps and bounds, with artificial intelligence penetrating every field of life. If you think we missed out on any other advantages of artificial intelligence in digital marketing, comment and let us know!

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Essential Steps to Prepare Your iPhone for the iOS 18 Update!

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Startup Stories

Preparing Your iPhone for iOS 18: Essential Steps

As Apple rolls out the much-anticipated iOS 18 today, it’s important to ensure your device is ready for the update. This guide outlines the necessary steps to prepare your iPhone for a smooth installation of iOS 18, which promises to enhance customization and introduce several new features.

1. Verify Device Compatibility

Before proceeding, confirm that your iPhone is compatible with iOS 18. The update will be available for the following models:

  • iPhone 15
  • iPhone 15 Plus
  • iPhone 15 Pro
  • iPhone 15 Pro Max
  • iPhone 14
  • iPhone 14 Plus
  • iPhone 14 Pro
  • iPhone 14 Pro Max
  • iPhone 13
  • iPhone 13 mini
  • iPhone 13 Pro
  • iPhone 13 Pro Max
  • iPhone 12
  • iPhone 12 mini
  • iPhone 12 Pro
  • iPhone 12 Pro Max
  • iPhone 11
  • iPhone 11 Pro
  • iPhone 11 Pro Max
  • iPhone XS
  • iPhone XS Max
  • iPhone XR
  • iPhone SE (2nd generation or later)

2. Free Up Storage Space

iOS 18 requires approximately 6.98 GB of available storage. To ensure a smooth installation, check your storage by navigating to Settings > General > iPhone Storage. Delete unused apps, photos, and files. Consider offloading photos to iCloud to create additional space.

3. Back Up Your Data

Backing up your iPhone is crucial before any major update. Use iCloud or connect your device to a computer with iTunes/Finder to create a backup. This protects your data in case of any issues during the update process.

4. Check App Compatibility

Some apps may not be immediately compatible with iOS 18. Check for updates from app developers or consider waiting a few days after the update to ensure your essential apps function correctly.

5. Ensure a Stable Wi-Fi Connection and Charge Your iPhone

A stable Wi-Fi connection is essential for downloading the update. Additionally, ensure your iPhone is charged to at least 50% before starting the installation to avoid interruptions.

6. Wait for Early Reviews

If you’re not in a rush, consider waiting a few days after the initial release to install iOS 18. This allows time for developers to identify and resolve any initial bugs, ensuring a smoother experience.

By following these steps, you’ll be well-prepared to install iOS 18 and take full advantage of its new features. Enjoy your updated iPhone experience!

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Apple India’s Website Goes Down Hours Before iPhone 16 Pre-Orders Open!

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Startup Stories Apple

Apple’s eagerly awaited iPhone 16 series is set to kick off pre-orders today, September 13, 2024, at 5:30 PM IST. However, just hours before this crucial moment, the Apple India website has encountered an unexpected outage, causing frustration among customers eager to secure their new devices.

iPhone 16 Series Launch Overview

The iPhone 16 lineup includes four models: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. These devices were introduced at Apple’s recent “It’s Glowtime” event, showcasing impressive features powered by the new A18 chipset and enhanced AI capabilities. In India, prices for the iPhone 16 series start at ₹79,900 for the base model, with the Pro models priced higher, reflecting their premium specifications.

Impact of the Website Outage

As the pre-order launch approaches, the sudden downtime of the Apple India website has left many potential buyers frustrated. Customers typically rely on the official website for pre-ordering their devices, accessing exclusive offers, and obtaining detailed information about the new models. The outage disrupts this process, potentially delaying the ability of eager customers to secure their devices.

The timing of the outage is particularly concerning, as interest in the iPhone 16 series has surged. Apple is offering promotional incentives, including instant discounts of ₹5,000 for customers using select bank cards during the pre-order process. This discount, along with trade-in options for older models, has attracted a significant number of consumers, increasing the urgency to access the website.

Alternatives for Pre-Ordering

Despite the website issues, customers have several alternatives for pre-ordering the iPhone 16 series. They can visit physical Apple Stores or authorized retailers across India, as well as popular e-commerce platforms like Flipkart and Amazon. These options may help alleviate the frustration caused by the website outage, allowing customers to secure their devices without relying solely on Apple’s online platform.

Conclusion

The launch of the iPhone 16 series is a pivotal event for Apple and its customers in India. However, the unexpected downtime of the Apple India website just hours before pre-orders begin raises concerns about accessibility and customer experience. As consumers seek ways to navigate this challenge, the availability of alternative purchasing options may provide some relief. Apple will need to address this outage promptly to ensure a smooth pre-order process and maintain customer satisfaction during this critical launch period.

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Apple Expected to Discontinue These iPhones, iPads, and Watches After September 9 Event!

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Startup Stories

With Apple’s highly anticipated “It’s Glowtime” event scheduled for September 9, 2024, speculation is rife about which existing devices may be discontinued following the launch of new products. Historically, Apple has a pattern of phasing out older models to streamline its product lineup and encourage consumers to opt for the latest offerings. This year appears to be no different, with several iPhones, iPads, Apple Watches, and AirPods likely to be retired.

iPhones Expected to be Discontinued

Apple is expected to discontinue several iPhone models, particularly those that are being replaced by the new iPhone 16 series:

  • iPhone 15 Pro and Pro Max: Following Apple’s trend of discontinuing flagship models a year after their release, the iPhone 15 Pro and Pro Max are likely to be phased out to make room for the new Pro models in the iPhone 16 lineup.
  • iPhone 14 Plus: This model, which was introduced as a larger alternative to the standard iPhone 14, may also be discontinued. Its sales have not met expectations, and Apple may choose to focus on the more affordable standard iPhone 14 instead.
  • iPhone 13: As the oldest model still available, the iPhone 13 is expected to be retired, leaving only the standard iPhone 14 in the entry-level segment.

Apple Watch Models Facing Retirement

The upcoming event will likely see the introduction of new Apple Watch models, leading to the discontinuation of older versions:

  • Apple Watch Series 9 and Ultra 2: These models are expected to be replaced by the new Apple Watch Series 10 and Ultra 3. The Series 10 is rumored to feature significant upgrades, including a larger display and a new chip, while the Ultra 3 is anticipated to enhance performance with improved AI capabilities.
  • Apple Watch SE 2: Depending on the timing of the launch of the new SE model, the current SE 2 may also be discontinued.

AirPods and iPads Set for Discontinuation

In addition to the iPhones and Apple Watches, Apple is likely to refresh its AirPods lineup:

  • AirPods 2 and 3: These models are expected to be replaced by new AirPods 4, which will introduce features such as Active Noise Cancellation and a new design.

For iPads, the existing iPad Mini (6th generation) and iPad (10th generation) may be discontinued in favor of updated versions that incorporate the latest Apple Silicon technology.

Conclusion

As Apple prepares for its September 9 event, the anticipation surrounding new product launches is palpable. The discontinuation of older models will not only streamline Apple’s offerings but also encourage consumers to consider the latest innovations in technology. With a focus on enhancing user experience through improved features and capabilities, the upcoming event promises to be a significant moment in Apple’s product evolution.

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