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Amazon Reshapes Its Alexa Business with AI and Backend Innovations

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Amazon - StartupStories

Amazon is undergoing a major transformation of its Alexa devices and services to strengthen its position in the smart home and AI assistant markets. By introducing new features like Alexa+, integrating generative AI, and overhauling backend systems, the company aims to redefine the Alexa ecosystem while addressing challenges in cost efficiency and user experience.

Alexa+: A Smarter, Personalized Assistant

In February 2025, Amazon launched Alexa+, an upgraded version of its virtual assistant. Featuring advanced AI capabilities like contextual memory, Alexa+ delivers personalized experiences such as tailored recommendations and automated routines. It is available for free to Amazon Prime members or $19.99 per month for non-members, introducing a subscription-based revenue model while expanding Alexa’s reach into millions of households.

Backend Overhaul: Unified Alexa Device Software

Amazon is transitioning its Alexa devices away from Android-based systems through a project called “Unified Alexa Device Software.” This shift aims to streamline operations, reduce costs by nearly 50%, and enhance performance across devices. The unification will also bridge feature gaps between Amazon’s devices and third-party voice assistants, ensuring a consistent user experience.

Generative AI Integration

Generative AI is now central to Alexa’s evolution. New AI models enable more nuanced conversations, seamless task execution, and integration with APIs for real-world utility. For instance, users can program complex routines entirely by voice, such as scheduling bedtime announcements or adjusting smart home settings.

Challenges and Future Outlook

While these advancements promise innovation, Amazon faces hurdles like privacy concerns and user skepticism about always-on listening devices. Additionally, real-world performance will determine the success of these features. Despite these challenges, Amazon’s strategic investments in AI and backend unification position it to remain competitive in the smart home market.

By enhancing personalization, streamlining operations, and leveraging generative AI, Amazon aims to make Alexa an indispensable part of daily life while addressing past limitations. This transformation underscores its commitment to innovation in an increasingly competitive landscape.

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Apple’s iOS 18.7 vs iOS 26: Which Update Should You Choose for Your iPhone in 2025?

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StartupStories iOS 26

Apple’s recent iOS 18.7 rollout provides a secure alternative to the visually revamped iOS 26, empowering iPhone users to choose between system stability and next-generation features. While iOS 18.7 focuses on important security updates and bug fixes, it maintains the familiar iOS experience for users of older devices like iPhone XS, XS Max, XR, and SE models up to the 16e. The update is lightweight—about one-fifteenth the size of iOS 26—which means quicker downloads and less storage consumption. It’s designed for reliability and fast installation, making it ideal for users who prioritize a stable and secure operating system over design changes.

In contrast, iOS 26 introduces Apple’s ambitious “Liquid Glass” interface with a transparent look across apps, enhanced widget and lock screen customization, smarter Siri, and improved camera controls. These innovations, however, come with a larger update size and compatibility exclusive to newer iPhones beginning from the iPhone 11 series. While early adopters can enjoy the futuristic interface and AI-powered upgrades, major OS launches may present initial bugs or app compatibility issues that cautious users typically wish to avoid.

Choosing between iOS 18.7 and iOS 26 depends on each user’s priorities—those seeking guaranteed stability and fast security fixes should consider sticking with iOS 18.7, while users excited about premium features and visual changes should migrate to iOS 26 if their device supports it. Both updates are available through Software Update settings, and Apple will support iOS 18.7 for only a limited duration, eventually encouraging all users to transition to the latest platform. This dual update strategy ensures every iPhone user can safely update their device for a seamless and secure experience in 2025.

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Apple’s iOS 26 to Automatically Pause FaceTime Calls Upon Nudity Detection

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Apple IOS 26

Apple’s upcoming iOS 26 introduces a new privacy-focused safety feature for FaceTime that automatically pauses both video and audio calls when nudity is detected on camera. This feature, discovered in the iOS 26 developer beta, is part of Apple’s expanded Communication Safety suite aimed primarily at protecting children from exposure to inappropriate content during live video chats. When nudity is detected, FaceTime freezes the call and displays a warning message, allowing users to either resume or end the call.

The nudity detection runs entirely on-device using advanced machine learning, ensuring that no images or videos are sent to Apple’s servers, thereby preserving user privacy. Although originally designed for child accounts as part of family safety tools announced at WWDC 2025, the feature currently appears active on all accounts in the beta version, including adults, which has sparked discussion about its broader application. Apple stresses that this local processing method keeps user data private while providing real-time protection against sensitive content during FaceTime calls.

Alongside this new safety measure, iOS 26 brings several other updates across the Apple ecosystem, including a new Liquid Glass design and enhancements to Messages, Wallet, and CarPlay. While the FaceTime nudity detection feature has not yet been confirmed for the final public release, its presence in the beta underscores Apple’s commitment to balancing user safety with privacy in an increasingly connected world. The full rollout later this year will clarify how widely the feature will be applied and whether users will have control over its activation

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Zoho Leads India’s Web Revolution with Ulaa for a Self-Reliant Digital Future

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Zoho Corporation has won the Indian Web Browser Development Challenge (IWBDC), an initiative by the Ministry of Electronics and Information Technology (MeitY) aimed at promoting digital independence. Announced on March 20, 2025, the challenge sought to develop a secure, indigenous web browser as part of the ‘Aatmanirbhar Bharat’ initiative.

Challenge Overview

The IWBDC encouraged the creation of a homegrown web browser that complies with India’s data protection laws. Out of 434 registered teams, only eight reached the final stage, which involved three evaluation phases: ideation, prototype development, and productization.

Winners and Recognition

Zoho’s web browser, named Ulaa, won the top prize of ₹1 crore for its advanced security features and privacy-focused design. The name “Ulaa,” meaning “journey” in Tamil, signifies its mission to enhance online browsing experiences. Team PING and Team Ajna secured second and third places, winning ₹75 lakh and ₹50 lakh respectively. A special mention was awarded to “Jio Vishwakarma” for their innovative cross-platform design.

Union Minister Ashwini Vaishnaw praised the challenge as a significant step toward establishing an indigenous digital ecosystem in India, emphasizing the importance of self-reliance in technology.

Importance of an Indigenous Browser

The development of an Indian web browser is crucial for ensuring data security and compliance with national regulations. It aims to keep user data within India’s borders and reduce reliance on foreign technology.

Future Prospects

The new browser is designed to be compatible with major operating systems like iOS, Windows, and Android, ensuring accessibility for a wide range of users. This initiative reflects India’s growing technological capabilities and highlights the potential for innovation from smaller cities beyond traditional tech hubs.

Zoho’s success with Ulaa marks a pivotal moment in India’s journey toward digital self-reliance, as the government continues to support domestic innovation and empower local talent in shaping the future of technology.

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