With over 2 billion monthly active users, Facebook provides the easiest means to boost promotions and get new audience. But just having a Facebook page is not enough to engage customers and develop a higher clientele. Unattended Facebook pages give a negative impression about the company. But it also provides small business owners various opportunities to develop content and grow their business ideas. Here are a few tips on how you can apply the best practices to get the most out of your Facebook business page.
1. Interactive Content
Ask your fans a simple question. Questions like what’s your favorite…, or how do you…, or do you think…, etc., engage the audience and you can leverage the people’s interests or needs and incorporate them into your products. You can also ‘like’ and comment on other business pages you are collaborating with or companies whose services and products you use. This allows the people who follow the other companies to have a look at your page as well.
2. Pictures, Videos and Playlists
Upload loads of pictures and videos directly onto your Facebook page to show behind the scenes work, the production process, how to tutorials, new product features and instructions and add them to playlists. Videos and pictures tend to have double the engagement of basic texts and status updates. Use pictures and videos to tell a story and connect with the audience on a personal or emotional level.
3. Call to Action Buttons and Instant Articles
Facebooks latest features allows pages to add a call to action button which can either redirect the user to the website or YouTubeChannel or contact the company directly. Enable these buttons to redirect the users to your main company website and guide your audience to do what you want them to do, to encourage engagement. Instant Articles allows users to read blog posts and other links you’ve posted on your page directly on Facebook itself without having to be redirected to a different link. Instant articles, as the name suggests, are fast and easy to load, thereby allowing the users to read any and all information you’ve provided.
4. Trending Topics
The best and simplest way to have constant updates on your Facebook page is by keeping up with the trending topics. Work relevant and trending hashtags into a post to organically boost the visibility of your page. Trending hashtags can bring in new audience from across the globe or keep up with city, county, and state event calendars and watch for local trends that could be used in the same fashion. Almost every national or regional holiday have their own sets of hashtags which can be used to your advantage.
5. Contests and Offers
Facebook is an entertaining platform on which people tend to spend a lot of time. Use the time they spend to your advantage by running a competition to keep fans entertained and attract new people to your page. Share special offers that give people a reason to come back to your Facebook page. Giveaways and offers that expire within a time limit and lucky draws attract a wider audience. Asking your fans to share the post, tag friends and like the page to avail special deals is a tried and tested formula to increase engagement.
Apart from these, have a constantly updated profile with a detailed “About” section and the right company logo on the page. Celebrating milestones on Facebook, reposting old pictures and shout out to people who are very special for the company are some tricks to use to improve engagement. Create a structured strategy for Facebook and experiment with the various opportunities it provides to get the best out of your Facebook business page.