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Flipkart to Revolutionize Medicine Delivery with 10-Minute Service!

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Flipkart to Revolutionize Medicine Delivery with 10-Minute Service!

E-commerce giant Flipkart is set to disrupt the Indian pharmaceutical market with the launch of its 10-minute medicine delivery service, Flipkart Minutes. This innovative initiative aims to position Flipkart as the first quick-commerce platform to offer prescription drugs, enhancing convenience for consumers in a rapidly evolving market.

Partnering with Local Pharmacies

To ensure compliance with India’s stringent drug regulations, Flipkart is collaborating with licensed local chemists in major metro cities. The company will leverage its existing delivery network for last-mile delivery, while local pharmacies will handle sales and fulfill orders. This partnership not only supports local businesses but also ensures that customers receive genuine medications promptly.

Benefits of Local Collaboration

  • Regulatory Compliance: Working with licensed pharmacies helps maintain adherence to legal requirements regarding the sale of pharmaceuticals.
  • Community Support: By partnering with local chemists, Flipkart contributes to the local economy and strengthens community ties.

A New Era of Quick Commerce

Industry experts believe that Flipkart’s move to offer 10-minute medicine delivery taps into an untapped market segment. By expanding its quick-commerce offerings to include essential items like pharmaceuticals, Flipkart aims to differentiate itself from competitors and provide a comprehensive solution for consumers.

Market Potential

The demand for rapid delivery services has surged in recent years, particularly post-pandemic. Consumers are increasingly seeking convenience and speed in their shopping experiences, making this service timely and relevant.

Intensifying Competition

Flipkart’s entry into the online pharmacy market intensifies competition with established players like Netmeds, Tata 1mg, and Apollo Pharmacy. The company will need to navigate complex regulatory hurdles and ensure seamless operations with partner pharmacies to successfully execute this ambitious venture.

Competitive Landscape

  • Netmeds: Known for its extensive range of medicines and health products.
  • Tata 1mg: Offers a mix of prescription and over-the-counter drugs, along with health services.
  • Apollo Pharmacy: A well-established chain with a strong offline presence transitioning into online services.

Expanding Reach and Localizing Services

Flipkart Minutes is currently operational in Bengaluru, Delhi-NCR, and Mumbai, with plans to expand its reach to 8-10 major cities, including Kolkata, Hyderabad, Pune, and Chennai. Additionally, Flipkart is localizing its app to cater to rural and semi-urban consumers, empowering small businesses and artisans.

Future Expansion Plans

The expansion strategy includes:

  • Targeting Tier II Cities: By extending services beyond major metros, Flipkart aims to tap into a broader consumer base.
  • Localized Offerings: Customizing the app experience for different regions to better serve local needs.

The Future of Quick Commerce

The quick commerce market in India is experiencing rapid growth, with projections estimating a significant surge in the coming years. By leveraging its extensive network and innovative approach, Flipkart aims to capitalize on this burgeoning market and redefine the future of online retail.

Industry Trends

As more players enter the quick commerce space, including grocery delivery services like Swiggy’s Instamart and Zomato’s Blinkit, Flipkart’s initiative could set new standards for speed and efficiency in the delivery of essential goods.

Conclusion

Flipkart’s launch of its 10-minute medicine delivery service marks a significant innovation in the Indian pharmaceutical landscape. By combining technology with local partnerships, Flipkart is poised to enhance consumer convenience while supporting local businesses. As it navigates regulatory challenges and competition from established players, this initiative could reshape how consumers access healthcare products in India. With a commitment to rapid delivery and customer satisfaction, Flipkart Minutes is set to play a pivotal role in the evolving quick-commerce market.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
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Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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