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Flipkart to Revolutionize Medicine Delivery with 10-Minute Service!
E-commerce giant Flipkart is set to disrupt the Indian pharmaceutical market with the launch of its 10-minute medicine delivery service, Flipkart Minutes. This innovative initiative aims to position Flipkart as the first quick-commerce platform to offer prescription drugs, enhancing convenience for consumers in a rapidly evolving market.
Partnering with Local Pharmacies
To ensure compliance with India’s stringent drug regulations, Flipkart is collaborating with licensed local chemists in major metro cities. The company will leverage its existing delivery network for last-mile delivery, while local pharmacies will handle sales and fulfill orders. This partnership not only supports local businesses but also ensures that customers receive genuine medications promptly.
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- Regulatory Compliance: Working with licensed pharmacies helps maintain adherence to legal requirements regarding the sale of pharmaceuticals.
- Community Support: By partnering with local chemists, Flipkart contributes to the local economy and strengthens community ties.
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Industry experts believe that Flipkart’s move to offer 10-minute medicine delivery taps into an untapped market segment. By expanding its quick-commerce offerings to include essential items like pharmaceuticals, Flipkart aims to differentiate itself from competitors and provide a comprehensive solution for consumers.
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The demand for rapid delivery services has surged in recent years, particularly post-pandemic. Consumers are increasingly seeking convenience and speed in their shopping experiences, making this service timely and relevant.
Intensifying Competition
Flipkart’s entry into the online pharmacy market intensifies competition with established players like Netmeds, Tata 1mg, and Apollo Pharmacy. The company will need to navigate complex regulatory hurdles and ensure seamless operations with partner pharmacies to successfully execute this ambitious venture.
Competitive Landscape
- Netmeds: Known for its extensive range of medicines and health products.
- Tata 1mg: Offers a mix of prescription and over-the-counter drugs, along with health services.
- Apollo Pharmacy: A well-established chain with a strong offline presence transitioning into online services.
Expanding Reach and Localizing Services
Flipkart Minutes is currently operational in Bengaluru, Delhi-NCR, and Mumbai, with plans to expand its reach to 8-10 major cities, including Kolkata, Hyderabad, Pune, and Chennai. Additionally, Flipkart is localizing its app to cater to rural and semi-urban consumers, empowering small businesses and artisans.
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The expansion strategy includes:
- Targeting Tier II Cities: By extending services beyond major metros, Flipkart aims to tap into a broader consumer base.
- Localized Offerings: Customizing the app experience for different regions to better serve local needs.
The Future of Quick Commerce
The quick commerce market in India is experiencing rapid growth, with projections estimating a significant surge in the coming years. By leveraging its extensive network and innovative approach, Flipkart aims to capitalize on this burgeoning market and redefine the future of online retail.
Industry Trends
As more players enter the quick commerce space, including grocery delivery services like Swiggy’s Instamart and Zomato’s Blinkit, Flipkart’s initiative could set new standards for speed and efficiency in the delivery of essential goods.
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Flipkart’s launch of its 10-minute medicine delivery service marks a significant innovation in the Indian pharmaceutical landscape. By combining technology with local partnerships, Flipkart is poised to enhance consumer convenience while supporting local businesses. As it navigates regulatory challenges and competition from established players, this initiative could reshape how consumers access healthcare products in India. With a commitment to rapid delivery and customer satisfaction, Flipkart Minutes is set to play a pivotal role in the evolving quick-commerce market.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
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The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Bhavish Aggarwal has sold Ola Electric shares worth about ₹325 crore over three consecutive trading sessions, primarily to fully repay a promoter-level loan of ₹260 crore and release all pledged promoter shares. Despite the stake sale, he continues to hold a significant shareholding of over 34 percent in Ola Electric, and the company has clearly stated that there is no change in promoter control or his long-term commitment to the business. This one-time, limited monetisation at the promoter’s personal level is positioned as a structural clean-up rather than a signal of reduced confidence in the company.
The transactions, executed through open-market bulk deals, included an initial sale of about 2.6 crore shares worth roughly ₹92 crore at an average price of ₹34.99 per share, followed by additional trades of around ₹142 crore and ₹90 crore, taking the total sale value to approximately ₹324–325 crore. As a result, Aggarwal’s stake has fallen by a little over 2 percent, while all previously pledged promoter shares about 3.93 percent of Ola Electric’s equity are being released, removing the overhang and risk typically associated with pledged stock. The company has also clarified that these deals do not involve any capital raise or dilution by Ola Electric itself, which is important for investors tracking promoter stake and governance.
The share sale came at a time when Ola Electric’s stock had been under pressure, even hitting an all-time closing low amid concerns around growth, competition and heavy promoter selling. However, once the company confirmed that the stake sale was complete and all promoter-level pledges would be cleared, the stock rebounded sharply, gaining around 9–10 percent as markets welcomed the removal of this technical overhang. For investors, the focus is now expected to shift back to Ola Electric’s core fundamentals EV sales growth, margins, and market-share performance in India’s two-wheeler EV segment while the reduced promoter debt risk and continued high promoter holding offer some comfort on long-term alignment.
Kuku FM’s parent company, Mebigo Labs, has hired leading investment banks to prepare for a 200 million dollar IPO in India, marking a major milestone for the country’s digital audio ecosystem. The Mumbai-based company has reportedly appointed Kotak Mahindra Capital, Axis Bank and Morgan Stanley’s India unit to manage the proposed share sale, which is likely to be launched on Indian stock exchanges once key regulatory steps are completed. This move signals strong intent to tap public markets and test investor appetite for subscription-led regional audio platforms in India.
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Founded in 2018, Kuku FM has built a subscription-driven business model and has reportedly scaled to millions of paying users, backed by multiple funding rounds from prominent investors. Its decision to pursue a 200 million dollar IPO positions it as one of the first major Indian audio platforms to attempt a public listing, potentially paving the way for other podcast and niche content startups to follow. As the IPO process moves forward, Kuku FM’s performance in the public markets will be closely watched as a key indicator of how investors value regional, knowledge-first audio platforms in India’s booming digital economy.
WhatsApp Rolls Out ‘Member Tags’ Feature to Simplify Group Roles and Management
How Pronto Is Redefining 10-Minute Home Services in India with a $25 Million Fundraise
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