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Do you know that your business needs to be on the right digital platforms?

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– By Vikram Kumar, Co Founder and Director of SRV Media and EaseBuzz

In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.

Digital channels such as websites, blogs and social media are a staple for businesses as they act as an extension of one’s branding initiatives. However, there are other valuable options to explore and to reach out one’s audience next door or across the globe. Let us see how you can determine the right digital platforms for your business:

Picking the right audience
To begin with, determine the nature of your product or service and to whom you intend to sell. Because, of course, different audiences “hang out” on different platforms online. If you wish to bring your offerings to their notice through regular posts or advertising campaigns, you need to know where your money is best spent.

For example with social media marketing,
– Professionals can be seen on LinkedIn,
-Teens can be targeted on Instagram and Snapchat,
– Female audiences mostly are present on Facebook, Instagram and Pinterest.

Take a look here to identify where your audience hangs out the most.

Utilizing content sharing platforms other than blogs and websites:

Content is central to all digital campaigns and activities. The content you want to share can be in a variety of formats including blogs, infographics, videos and other visual and written formats.

With more than a billion users in the world, YouTube is by far the largest video sharing platform. Posting videos of different forms– how to videos, new product guide, announcements, latest features, etc., could potentially influence new prospective customers and keep your existing clients engaged. What’s more? YouTube is quite cost effective– it not only allows to you promote your business on a large scale but, at a minimal cos. You can take help from a video making agency to create engaging videos.

Similarly, Slideshare on LinkedIn is a free online channel that you can use to your advantage to share your content to the corporate world out there. Note that, Slideshare has 70 million users and around 400,000 presentations are uploaded every month on this platform. Doesn’t that sound like the place to be?

Tapping the power of paid advertising
For some businesses, promoting a brand organically may not be the best option, as it could require a lot of time and effort. In that case, they can support it with paid campaigns. With paid advertising, you can run a very targeted campaign built only for a set demographic, classified on the basis of age, gender, location, interests, occupation, etc., to reach them quickly and efficiently.

You can start with leveraging social media advertising on– Facebook, LinkedIn, Instagram and Twitter. AdWords– believe it or not, is ubiquitous today! If you are serious about digital advertising, it is incomplete without Google AdWords. As it not only gets you more traffic and leads but, also the lessons learnt from running a tight pay per click campaign on AdWords would serve you well on other digital advertising platforms too.

For example, a newly established college may start with a website, post on blogs, work on SEO strategies in an effort to rank well, but obviously these strategies may not pay off right away. Especially, with the admission season fast approaching, the college would want to show up everywhere that students are online. In such a scenario, a paid campaign by the college on Facebook can help by displaying the advertisement in the students’ feeds, and propel them to click on it and know more about the college.

Include email marketing in the strategy
Emails have the ability to keep your customers, partners and leads informed. It enables sales through emails, newsletters, latest blogs, and more. With email marketing then allows following up with the targeted audience with personalized messaging, to further drive them down the funnel.
It is possible to find out if someone on the list clicked opened the email, clicked a link, viewed the product, but perhaps did not buy the product. You can program your email marketing tool to automatically follow up with these users by sending out an email with a discount code or a hurry up message to entice them to purchase.
Doing PR right
Not PR in the traditional sense– – newspapers stories, print magazine articles, TV ads, but online PR. This includes media outreach, collaboration with influencers, building relationships with online journalists, press release distribution, and participation in forum discussions, all to gain press hits, citations and increased referral traffic.

Platforms to monitor digital marketing efforts
As you continue to add new platforms to drive your brand’s exposure, do not forget to add analytics and monitoring tools to your arsenal, to measure what is working and what is not.

Even the basic tools like Google Analytics, AdWords, Hotjar, GetResponse, SproutSocial, allow you to manage and track traffic on websites and your social pages. Also, it helps ensure the ROI is sound for any running marketing campaign.

Looking for expert advice?
Perhaps you have been into the digital marketing campaign thing for a while now, but are you sure you are fully utilizing the right digital platforms to drive your business forward? It is critical to understand which platforms are better suited for your business, brand, product, or service. To answer this, you need to begin with evaluating your marketing goals, audience, and budge,. Then use the right platform for the right job.

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WhatsApp Channels Revolutionized: Channel Categories Simplify Content Discovery!

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WhatsApp has recently introduced a new feature known as Channel Categories, aimed at enhancing the user experience by simplifying the process of discovering and following channels that align with individual interests. This update is expected to significantly boost user engagement on the platform, which boasts over 500 million monthly users engaging with WhatsApp Channels.

Overview of Channel Categories

The new categorization system divides channels into seven distinct groups:

  • People
  • Organizations
  • Lifestyle
  • Sports
  • Entertainment
  • Businesses
  • News & Information

Accessible through the Explore option in the Updates tab, this feature allows users to navigate easily through various categories, making it simpler to find content that resonates with their preferences. The automated categorization process means that channel owners no longer need to manually assign categories, streamlining the user experience further.

Enhancing User Experience

The implementation of Channel Categories is designed to improve how users interact with content on WhatsApp. By enabling users to filter search results by category, WhatsApp not only saves time but also encourages exploration of a wider range of channels. This could lead to increased satisfaction as users discover new interests and communities within the app.

The organized structure provided by Channel Categories is anticipated to enhance overall user engagement, allowing for a more intuitive browsing experience. As users delve into different categories, they may find channels that they might not have otherwise encountered, broadening their content consumption.

Celebrity Engagement

The timing of this new feature coincides with the rising popularity of WhatsApp Channels among public figures and celebrities. Notable Bollywood stars such as Kareena Kapoor Khan, Katrina Kaif, and Ayushmann Khurrana have launched their own channels, offering exclusive content and personal insights. For instance, Khurrana’s channel promises followers a glimpse into his life, sharing behind-the-scenes updates and creative endeavors like poetry. This personal touch aims to foster closer connections between celebrities and their fans.

Future Developments

In addition to Channel Categories, WhatsApp is enhancing its artificial intelligence capabilities. The platform plans to roll out a two-way voice chat feature powered by Meta AI, allowing users to interact with chatbots in a more personalized manner. This feature will offer various voice options, including those of celebrities, enriching user interaction on the platform.

The introduction of AI-driven features aligns with Meta’s broader strategy to integrate advanced technology into its messaging services. By providing users with unique voice interactions, WhatsApp aims to create a more engaging and dynamic communication experience.

Conclusion

WhatsApp’s launch of Channel Categories marks a significant advancement in creating a user-friendly environment for content discovery. By organizing channels into distinct categories and enhancing AI capabilities for personalized interactions, WhatsApp is positioning itself as a more engaging platform for its vast user base. As this feature gains traction, it will be interesting to see how both users and channel creators adapt to this new system, potentially reshaping the way content is consumed on the app.

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A Step-by-Step Guide to Setting Up Partner Sharing in Google Photos!

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Setting up partner sharing in Google Photos is a convenient way to share your photos and albums with a specific person, making it ideal for couples, families, or close friends. This feature allows both partners to view and contribute to shared memories seamlessly. Here’s a comprehensive guide on how to set up partner sharing in Google Photos.

Step-by-Step Guide to Setting Up Partner Sharing

1. Open Google Photos

To begin, launch the Google Photos app on your mobile device or visit the Google Photos website at photos.google.com. Make sure you are logged into your Google account.

2. Access Settings

  • Mobile App: Tap on your Profile Picture in the top right corner of the app.
  • Desktop: Click on the gear icon (Settings) located in the upper right corner of the screen.

3. Select Partner Sharing

In the settings menu, find and select Partner Sharing. This option will initiate the process of inviting your partner to share photos.

4. Add Your Partner

You will be prompted to enter your partner’s email address. If they are already in your Google Contacts, you can select their name from the list. After entering their information, click Next.

5. Choose Sharing Options

You will have several options regarding what you want to share:

  • Entire Library: Share all your photos with your partner.
  • Specific Albums: Choose particular albums or folders to share.
  • Photos of Selected People: Opt to share only photos that include specific people recognized by Google Photos.

Additionally, you can set a date range for sharing, allowing you to share only photos taken after a certain date.

6. Send Invitation

Once you have made your selections, click Send Invitation. Your partner will receive an email invitation to accept the shared access. They need to accept this invitation to start viewing and contributing to the shared content.

7. Accepting the Invitation

Your partner can accept the invitation via email or directly within their Google Photos app if they have it installed. After accepting, they will gain access to the shared library or albums based on your settings.

8. Share Back (Optional)

Once your partner has accepted the invitation, they can also choose to share their own photo library with you. They can do this by clicking on the ellipsis icon (three dots) in their Google Photos app and selecting Share Back.

Managing Partner Sharing Settings

After setting up partner sharing, you can manage and modify settings at any time:

  • Return to the Partner Sharing section in Settings.
  • You can change what is shared or remove access if needed.

Benefits of Partner Sharing

Partner sharing in Google Photos provides several advantages:

  • Collaboration: Both partners can contribute photos, making it easier to compile memories from different perspectives.
  • Organization: Shared albums help keep memories organized and accessible for both parties.
  • Convenience: The ability to set specific sharing preferences allows for personalized control over what is shared.

Conclusion

Setting up partner sharing in Google Photos is an excellent way to keep your memories organized and accessible for both partners. By following these straightforward steps, you can easily create a shared photo library that enhances collaboration and strengthens connections through shared experiences. Whether for personal use or family albums, this feature simplifies photo management and fosters deeper relationships through shared memories.

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Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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