How To
Do you know that your business needs to be on the right digital platforms?
Published
6 years agoon
– By Vikram Kumar, Co Founder and Director of SRV Media and EaseBuzz
In today’s world, for a business to be successful, it has to be present over a large number of digital avenues to connect with a diverse audience. You may say, ‘okay, I already have a website and a Facebook page!’ which is good, but it is not really enough. There are so many other platforms a business needs to focus on, depending upon the type of services or products they offer, and connect with the target audience where they spend the most of their time.
Digital channels such as websites, blogs and social media are a staple for businesses as they act as an extension of one’s branding initiatives. However, there are other valuable options to explore and to reach out one’s audience next door or across the globe. Let us see how you can determine the right digital platforms for your business:
Picking the right audience
To begin with, determine the nature of your product or service and to whom you intend to sell. Because, of course, different audiences “hang out” on different platforms online. If you wish to bring your offerings to their notice through regular posts or advertising campaigns, you need to know where your money is best spent.
For example with social media marketing,
– Professionals can be seen on LinkedIn,
-Teens can be targeted on Instagram and Snapchat,
– Female audiences mostly are present on Facebook, Instagram and Pinterest.
Take a look here to identify where your audience hangs out the most.
Utilizing content sharing platforms other than blogs and websites:
Content is central to all digital campaigns and activities. The content you want to share can be in a variety of formats including blogs, infographics, videos and other visual and written formats.
With more than a billion users in the world, YouTube is by far the largest video sharing platform. Posting videos of different forms– how to videos, new product guide, announcements, latest features, etc., could potentially influence new prospective customers and keep your existing clients engaged. What’s more? YouTube is quite cost effective– it not only allows to you promote your business on a large scale but, at a minimal cos. You can take help from a video making agency to create engaging videos.
Similarly, Slideshare on LinkedIn is a free online channel that you can use to your advantage to share your content to the corporate world out there. Note that, Slideshare has 70 million users and around 400,000 presentations are uploaded every month on this platform. Doesn’t that sound like the place to be?
Tapping the power of paid advertising
For some businesses, promoting a brand organically may not be the best option, as it could require a lot of time and effort. In that case, they can support it with paid campaigns. With paid advertising, you can run a very targeted campaign built only for a set demographic, classified on the basis of age, gender, location, interests, occupation, etc., to reach them quickly and efficiently.
You can start with leveraging social media advertising on– Facebook, LinkedIn, Instagram and Twitter. AdWords– believe it or not, is ubiquitous today! If you are serious about digital advertising, it is incomplete without Google AdWords. As it not only gets you more traffic and leads but, also the lessons learnt from running a tight pay per click campaign on AdWords would serve you well on other digital advertising platforms too.
For example, a newly established college may start with a website, post on blogs, work on SEO strategies in an effort to rank well, but obviously these strategies may not pay off right away. Especially, with the admission season fast approaching, the college would want to show up everywhere that students are online. In such a scenario, a paid campaign by the college on Facebook can help by displaying the advertisement in the students’ feeds, and propel them to click on it and know more about the college.
Include email marketing in the strategy
Emails have the ability to keep your customers, partners and leads informed. It enables sales through emails, newsletters, latest blogs, and more. With email marketing then allows following up with the targeted audience with personalized messaging, to further drive them down the funnel.
It is possible to find out if someone on the list clicked opened the email, clicked a link, viewed the product, but perhaps did not buy the product. You can program your email marketing tool to automatically follow up with these users by sending out an email with a discount code or a hurry up message to entice them to purchase.
Doing PR right
Not PR in the traditional sense– – newspapers stories, print magazine articles, TV ads, but online PR. This includes media outreach, collaboration with influencers, building relationships with online journalists, press release distribution, and participation in forum discussions, all to gain press hits, citations and increased referral traffic.
Platforms to monitor digital marketing efforts
As you continue to add new platforms to drive your brand’s exposure, do not forget to add analytics and monitoring tools to your arsenal, to measure what is working and what is not.
Even the basic tools like Google Analytics, AdWords, Hotjar, GetResponse, SproutSocial, allow you to manage and track traffic on websites and your social pages. Also, it helps ensure the ROI is sound for any running marketing campaign.
Looking for expert advice?
Perhaps you have been into the digital marketing campaign thing for a while now, but are you sure you are fully utilizing the right digital platforms to drive your business forward? It is critical to understand which platforms are better suited for your business, brand, product, or service. To answer this, you need to begin with evaluating your marketing goals, audience, and budge,. Then use the right platform for the right job.
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How To
WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature!
Published
4 weeks agoon
November 23, 2024WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.
What Is Voice Note Transcription?
The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.
How Does It Work?
Using the transcription feature is straightforward:
- Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
- Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.
This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.
Privacy and Security
In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.
Key Privacy Features
- Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
- End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.
Global Rollout and Language Support
The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.
Why This Feature is a Game-Changer
This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.
Benefits of Voice Note Transcription
- Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
- Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
- Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.
Conclusion
By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.
How To
WhatsApp’s Secret Code for Locked Chats: How to Use It for Extra Privacy!
Published
1 month agoon
November 14, 2024WhatsApp has introduced an innovative security feature known as Chat Lock, which enhances user privacy by allowing individuals to secure their personal chats from unwanted access. A key component of this update is the Secret Code option, enabling users to access locked chats through a unique code, thereby making private conversations even more discreet.
What is the Secret Code for Locked Chats?
The Secret Code feature allows users to set a custom code for their locked chats, effectively hiding them and making them accessible only through a specific search command. Instead of simply navigating to the Locked Chats folder within the app, users can assign a custom name or code that conceals these chats entirely from the main chat screen.
Once the Secret Code is established, users can easily search for it within the app to access their hidden chats. If someone attempts to enter an incorrect code, the locked chats will remain invisible, adding an extra layer of security.
Steps to Set Up a Secret Code for Locked Chats on WhatsApp
If you want to enhance the security of your chats with a Secret Code, follow this step-by-step guide:
- Lock Your Chats:
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- Select the chat you wish to lock.
- Tap the three dots in the top-right corner and choose Lock Chat.
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- Access the Locked Chats Folder:
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- After locking some chats, open WhatsApp and navigate to the Locked Chats folder.
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- Set the Secret Code:
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- Tap the three dots in the top-right corner of the Locked Chats screen and select Chat Lock Settings.
- Choose the Secret Code option.
- Enter a memorable code of your choice (this can include words or emojis).
- Tap Next, re-enter your code to confirm, and then tap Done to save your code.
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- Hide Locked Chats:
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- To make locked chats less visible, go back to the Chat Lock Settings page and toggle on Hide Locked Chats.
Important Considerations
- Code Access: After setting up your Secret Code, you will need to enter it each time you want to access your hidden chats.
- Privacy Caution: If someone knows your Secret Code, they can unlock your chats.
- Code Retrieval: If you forget your Secret Code, there is no recovery option unless you have a backup of your chats.
Benefits of Using the Secret Code Feature
The introduction of the Secret Code significantly enhances privacy for WhatsApp users. It allows individuals to keep sensitive conversations hidden from prying eyes, making it particularly useful for those who share their devices or are concerned about unauthorized access. This feature is ideal for various scenarios, such as discussing personal matters or planning surprises without fear of being discovered.
Conclusion
With its new Secret Code feature for locked chats, WhatsApp has taken a significant step toward enhancing user privacy and security. By allowing users to hide their sensitive conversations behind a customizable code, WhatsApp provides an effective solution for those looking to keep their communications confidential. As digital privacy becomes increasingly important, features like these empower users to take control over their personal information and interactions within the app.
How To
How to Make ChatGPT Your Default Search Engine and Say Goodbye to Google!
Published
1 month agoon
November 12, 2024If you’re ready to break free from Google’s two-decade reign in the search engine market, there’s an exciting new alternative: ChatGPT. OpenAI has introduced a web search feature in ChatGPT, positioning it as a robust competitor alongside established players like Bing and Microsoft’s AI-enhanced search tools. Here’s how you can set ChatGPT as your default search engine and explore its capabilities.
Setting ChatGPT as Your Default Search Engine
You can easily set ChatGPT as the default search engine on any Chromium-based browser that supports Chrome Web Store extensions. This includes popular browsers like Google Chrome, Microsoft Edge, Brave, and Opera. To enable ChatGPT Search as your primary search engine, follow these steps:
- Install the ChatGPT Search Extension:
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- Go to the Chrome Web Store in your browser and search for the ChatGPT Search extension. Alternatively, you can use a direct link to the extension.
- Click on “Add to Chrome” or “Add to [Your Browser]” to install the extension.
- Ensure the extension is activated by checking under the “Extensions” tab in your browser settings.
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- Pin the Extension:
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- To prevent the extension from being automatically disabled by your browser, consider adding it to your favorites tray for easy access.
Limitations and Availability
Currently, the ChatGPT Search feature is available only for OpenAI’s Plus and Team subscribers, with plans to extend access to Enterprise and Education accounts soon. Free users will gain access eventually, although OpenAI has not specified a date. Users who joined the waitlist for the prototype, SearchGPT, should have access to ChatGPT’s search capabilities without needing a subscription.
This new AI-powered search feature enhances natural language understanding, allowing users to interact with ChatGPT as their default search engine and experience a fresh, conversational approach to web browsing.
Benefits of Using ChatGPT as Your Search Engine
By setting ChatGPT as your default search engine, you can enjoy several advantages:
- Conversational Queries: You can ask questions in a more natural way, and ChatGPT can respond with information sourced from the web.
- Contextual Understanding: The AI takes into account the full context of your queries, providing more relevant answers based on previous interactions.
- Up-to-Date Information: ChatGPT integrates real-time data from various sources, including news articles and statistics, enhancing the relevance of its responses.
- No Ads: Unlike traditional search engines that often display ads alongside results, ChatGPT offers an ad-free experience.
Expanded Device Compatibility and Access
The upgraded ChatGPT Search will also be accessible on other devices through compatible browsers. Users can expect consistent functionality across their devices by logging into their OpenAI accounts.
Conclusion
Making ChatGPT your default search engine is a straightforward process that opens up a new world of possibilities for how you interact with information online. With its conversational capabilities and advanced AI features, ChatGPT promises to deliver a more engaging and efficient search experience than traditional engines like Google. As you explore this innovative tool, you’ll not only enhance your browsing experience but also contribute to the growing shift towards AI-driven solutions in everyday tasks.
If you’re ready for a change, follow the steps above and say goodbye to Google—ChatGPT is here to redefine how you search!
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