Ideas are like magic. Either they work or they just fizzle out and die. The same concept works with startups as well. While some startups with supremely crazy ideas boom and leave you wondering about how that happened, others which should have succeeded, failed miserably. Today, instead of looking at the successful startups, here is taking a look at the ones which should have succeeded, but didn’t:
1. Friendster
Touted to be one of the first social media websites in the World, Friendster failed to take off as well as Facebook. Founded in the year 2002, Friendster hit the ground running with $ 50 million as funding. The site was so popular, even Google wanted to buy the site for a whopping $ 30 million. However, Friendster got too confident and decided to reject Google’s offer, a move which is still considered as one of the biggest mistakes made by a startup. While the idea of connecting with friends and talking to people on a common platform was considered a novel and bright idea, Friendster failed because it refused to move with the trends. By not letting users share news, the site slowly started becoming irrelevant as people started growing bored of the simple tools. What also went against Friendster was, it was profile based and did not let you do things unless you went directly to a person’s profile. If Friendster had stuck to the trends and gone with the flow, it wouldn’t have fizzled out and disappeared so quickly. Oh well, at least other social media platforms are learning from Friendster’s mistakes!
2. GovWorks
Founded in the year 1998 by two childhood friends, GovWorks had all the right intentions, but was not worked on in the right way. Designed both to help the government keep track of its clients, and for the citizens to perform tasks like pay tickets online, apply for jobs and look for information regarding to the city in which they were, the startup grew from having just 8 employees in the beginning to 250 employees by 2000. However, because of major rifts between the two founding partners, the startup refused to take off. Furthermore, because of the founders’ inability to fix the constantly growing bugs, they had no option but to sell GovWorks in 2001. The lesson here? If you are mixing your professional and personal life, make sure you have a plan of action to not let things go bad.
3. Webvan
Before the likes of BigBasket and other grocery delivery platforms became popular, WebVan started toying with this idea in the year 1999. Founded by Louis Borders during the dot com boom, the startup promised to deliver groceries to customers within a 30 minute time frame. Louis Borders and CEO George Shaheen believed in the online system so much, they jumped into the business with guns blazing. Despite buying warehouses full of produce, trucks to deliver the products and expensive computers to simplify the delivery process, the startup refused to make a mark. With people refusing to buy into the idea of ordering groceries online and because of the lack of internet everywhere, the owners had no option but to shut up shop in the year 2001. If they had waited for a few years later, they would have made quite a mark now!
4. Pay By Touch
While Paytm is perhaps one of the most used apps for online payment, it wasn’t the first startup of its kind. Founded in the year 2002, Pay By Touch allowed users to make online payments with the swipe of a finger on a biometric sensor. Innovative and one of the first startups of its kind, Pay By Touch rose quickly and even raised $ 340 million! However, despite doing extremely well, the Company started failing because CEO John P. Rogers was accused of domestic abuse and possession of drugs, amongst other charges. With so much bad press, the Company stopped doing well and in 2007, it had to be shut down.
5. WebTV
Founded in 1995, WebTV was supposed to be a combination of the World Wide Web and television. Coming in the size of a VCR which promised to bring affordable internet to the living room without using a PC, WebTV grew so big, MSN bought it and renamed it as MSN TV in the year 1997. However, because of the lack of availability of broadband and the steep price of the device, the idea slowly started to die. While WebTV didn’t take off when it launched, companies like Xbox 360 and DVRs are using a similar principle now. While each of these startups thought their ideas could work if done right, they all failed because they just couldn’t make it across the troubled waters. If you think we missed out on other startups like these, comment and let us know!
Zoho Corporation has won the Indian Web Browser Development Challenge (IWBDC), an initiative by the Ministry of Electronics and Information Technology (MeitY) aimed at promoting digital independence. Announced on March 20, 2025, the challenge sought to develop a secure, indigenous web browser as part of the ‘Aatmanirbhar Bharat’ initiative.
Challenge Overview
The IWBDC encouraged the creation of a homegrown web browser that complies with India’s data protection laws. Out of 434 registered teams, only eight reached the final stage, which involved three evaluation phases: ideation, prototype development, and productization.
Winners and Recognition
Zoho’s web browser, named Ulaa, won the top prize of ₹1 crore for its advanced security features and privacy-focused design. The name “Ulaa,” meaning “journey” in Tamil, signifies its mission to enhance online browsing experiences. Team PING and Team Ajna secured second and third places, winning ₹75 lakh and ₹50 lakh respectively. A special mention was awarded to “Jio Vishwakarma” for their innovative cross-platform design.
Union Minister Ashwini Vaishnaw praised the challenge as a significant step toward establishing an indigenous digital ecosystem in India, emphasizing the importance of self-reliance in technology.
Importance of an Indigenous Browser
The development of an Indian web browser is crucial for ensuring data security and compliance with national regulations. It aims to keep user data within India’s borders and reduce reliance on foreign technology.
Future Prospects
The new browser is designed to be compatible with major operating systems like iOS, Windows, and Android, ensuring accessibility for a wide range of users. This initiative reflects India’s growing technological capabilities and highlights the potential for innovation from smaller cities beyond traditional tech hubs.
Zoho’s success with Ulaa marks a pivotal moment in India’s journey toward digital self-reliance, as the government continues to support domestic innovation and empower local talent in shaping the future of technology.
Amazon is undergoing a major transformation of its Alexa devices and services to strengthen its position in the smart home and AI assistant markets. By introducing new features like Alexa+, integrating generative AI, and overhauling backend systems, the company aims to redefine the Alexa ecosystem while addressing challenges in cost efficiency and user experience.
Alexa+: A Smarter, Personalized Assistant
In February 2025, Amazon launched Alexa+, an upgraded version of its virtual assistant. Featuring advanced AI capabilities like contextual memory, Alexa+ delivers personalized experiences such as tailored recommendations and automated routines. It is available for free to Amazon Prime members or $19.99 per month for non-members, introducing a subscription-based revenue model while expanding Alexa’s reach into millions of households.
Backend Overhaul: Unified Alexa Device Software
Amazon is transitioning its Alexa devices away from Android-based systems through a project called “Unified Alexa Device Software.” This shift aims to streamline operations, reduce costs by nearly 50%, and enhance performance across devices. The unification will also bridge feature gaps between Amazon’s devices and third-party voice assistants, ensuring a consistent user experience.
Generative AI Integration
Generative AI is now central to Alexa’s evolution. New AI models enable more nuanced conversations, seamless task execution, and integration with APIs for real-world utility. For instance, users can program complex routines entirely by voice, such as scheduling bedtime announcements or adjusting smart home settings.
Challenges and Future Outlook
While these advancements promise innovation, Amazon faces hurdles like privacy concerns and user skepticism about always-on listening devices. Additionally, real-world performance will determine the success of these features. Despite these challenges, Amazon’s strategic investments in AI and backend unification position it to remain competitive in the smart home market.
By enhancing personalization, streamlining operations, and leveraging generative AI, Amazon aims to make Alexa an indispensable part of daily life while addressing past limitations. This transformation underscores its commitment to innovation in an increasingly competitive landscape.
Snapchat has introduced Sponsored Snaps in India, a new ad format that allows brands to send full-screen vertical video ads directly into users’ chat inboxes. Reliance Retail’s AJIO is the first Indian brand to adopt this format, leveraging Snapchat’s reach among Gen Z and Millennials for immersive storytelling and call-to-action campaigns.
What Are Sponsored Snaps?
Sponsored Snaps appear as unread messages in the Chat tab, offering users the option to open, reply, or click on embedded links. If left unopened, these ads disappear automatically. Introduced in the U.S. in October 2024, this format is designed to maximize engagement and visibility while maintaining user privacy by avoiding push notifications.
AJIO’s Role
AJIO is using Sponsored Snaps to promote its latest fashion collections. Arpan Biswas, Chief Marketing Officer at AJIO, highlighted the format’s ability to connect organically with digital-first consumers and foster deeper engagement with Snapchat’s active community.
Strategic Importance for Snapchat
India, with over 200 million monthly active users, is a key market for Snapchat’s growth. Neha Jolly Sawhney, Head of Ad Monetization for Snap India, emphasized that Sponsored Snaps align with Gen Z’s preference for visually rich content and offer brands an immersive way to interact with mobile-first audiences.
Future Prospects
Snapchat plans to enhance Sponsored Snaps with AI-driven features like personalized recommendations and direct transactions. This launch positions Snapchat as a strong competitor in India’s digital advertising space, challenging giants like Google and Meta.