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Instagram Updates 2019

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Instagram Updates 2019,Startup Stories,Latest Technology News 2019,Latest Instagram Updates,Instagram New Updates 2019,Top Instagram Updates 2019,Latest Instagram Features,New Instagram Features 2019,new instagram updates 2019,World Most Popular Social Media Instagram Updates,Instagram Story Updates


With almost a billion active users, Instagram has become the world’s most popular social media platform.  Instagram first started as a simple platform which allowed people to share photos, but over the years, it has grown to become one among the most popular apps in the world.  To cope with the ever increasing popularity, Instagram is constantly changing, adding new features, removing some old features and switching up their algorithm. With every update the app has something new to offer to its users.

At this year’s F8 Conference, Instagram made announcements for some major changes it is going to bring to the app.  Here is a list of a few of them:

1) Instagram Stories camera

The first new Instagram feature is a refurbished camera with a new camera mode called “Create.”  

The new camera will feature a mode switcher which will make it easier to find all the creative tools.  In the Camera mode, you can swipe right to access all the different shooting modes like Boomerang, Rewind and Superzoom.  When you swipe left, you can access all the creative tools like stickers and GIFs.

2) Hidden like count

Instagram announced it is testing a new feature which will hide the number of likes on your photos.

According to Adam Mosseri, Head of Instagram, this new feature can take away the pressure people feel to get more likes on their posts.  With the test, Instagram plans to remove the total number of likes from photos and videos which show up on your page.  It will only show a call out of the people who have liked the photo but not the exact number of likes. However, on demand, the owner of the photo or video will be able to see the total number of likes.  

3) Users can now buy products from their favourite Instagram influencers

Influencers are a huge part of Instagram and they can drive massive sales for brands.

The new Instagram update will let creators tag the products they are wearing or using on Instagram.  This link will directly take users to the product page for instant checkout.

This new Instagram feature could be a big game changer for brands working with influencers.

4) All new creator profiles

Just like business profiles, influencers will now be able to switch to creator profiles.

This feature will give them access to some exclusive features and in depth analysis.  They will also be able to access Instagram Creator Studio from desktop, which will have a wide range of analytics metrics.

5) Donation sticker for Instagram stories

With this new Donation sticker, it is much easier to raise money for non profit purposes from within the app.  

Simply open the camera, take a photo and select the Donation sticker.

You can then customize and select the cause you support and upload the story.  Hundred percent of the money you raise will go to the causes you support.

6) Force posts from influencers into your feed

Instagram is now going to show posts from influencers in your feed even if you do not follow them.

Typically, Instagram shows posts from people you follow in your feed along with some ads.  However, this is going to change with the next Instagram update. Apparently, influencers can pay to promote their branded content and they will appear in your feed.  Instagram confirmed, these paid posts will appear in your feed and your stories in the coming weeks.

This year, Instagram has brought some great features our way and at the F8 Conference, Instagram also mentioned it is testing some features like “Away Mode” and “Nudge.”

While these updates might be extremely beneficial for influencers and businesses, we will have to wait and see how these updates will be received by the regular Instagram users.

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

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StartupStories - Mercedes

Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing

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Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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