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Apple iOS 13 Announced – Everything To Know

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Apple iOS 13 for iPhones and iPads is now official and it is all your dreams come true.

After the success of iOS 12.3.1, Apple announced the launch of the most awaited iOS 13 at the Worldwide Developers Conference (WWDC) on 3rd June. The newest iOS version will have the much awaited Dark Mode, redesigned Reminders and Messages apps and some general performance improvements. Here are some features to which you can look forward in iOS 13:

1) Dark Mode

iPhone has a beautiful new look with Dark Mode, a new dark colour scheme which works system wide.  This feature can be accessed from the control center and when enabled, the background of the phone will turn black for a better viewing experience.  At the WWDC, Apple showed how the Dark Mode will work for apps like Photos, Notes and Apple Music.

2) Revamped Photos

Apple has made browsing through Photos easier.  The entire library will be curated in a way to highlight only the best pictures.  It is redesigned to showcase important events in the past month or week or day. According to Apple, photos and videos will be intelligently organised to let us relive our best moments.

3) Photo editing made easy

Apple has also made editing photos simpler with new tools which are easy to apply.  Portrait lighting adjustments can now be made in the Camera app.  With iOS 13, most of the photo editing tools are now available for videos as well, which will enable us to crop, rotate or apply filters to videos.

3) Easy sign in with Apple ID

Apple is now introducing a new way of signing into apps and websites.  Instead of filling out lengthy forms, Apple users can now use their Apple ID to authenticate and Apple vouches to protect their privacy with a unique random pin.  With this feature, users can also authenticate using Face ID or Touch ID for an added layer of security.

4) Redesigned Health App

The Health app has also been redesigned in the upcoming iOS 13.  The homepage will feature data about the user’s daily activities.  Another highlight is the Hearing Health feature which will help the user understand how loud they play music through headphones.  The Health app can now track menstrual cycle as well.

5) Messages

With iOS 13, messages can automatically share a user’s name and photo or a custom made animoji or memoji to easily identify the person in the message thread.

6) All new Maps

Apple Maps has also been redesigned with a feature which allows users to set locations they frequently visit as Home, Work, etc., and quickly navigate through them.  Common places visited by a user can all be grouped.

7) New look for Reminders

The Reminders app also will now have a new look and Apple makes it easy to create and set reminders.  There will also be more innovative ways to keep track of the reminders. It is also possible to tag someone in a reminder as Reminders will be deeply integrated with Messages. The reminder will pop up every time you message the person.

Apple is also planning to make certain changes to Siri, HomePod, Notes and CarPlay.  Along with this, Apple is also working on some general performance improvements. Apple also announced, the operating system for iPads will now be called iPad OS.

It will be interesting to see how all these features will improve the overall performance of the phone and whether they will be worth the upgrade.

Comment below and let us know, for which of these features are you excited.  

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

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Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing

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Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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