Connect with us
SS

Technology

Why Aren’t There Enough Women Entrepreneurs?

Published

on

Why Aren’t There Enough Women Entrepreneurs?,Startup Stories,Latest Technology News and Updates,2018 Technology News,Women Entrepreneurship,Work Life Balance for Woman,Discriminate Between Men and Women,Essential Guide for Female Entrepreneurs,Women Entrepreneurs Revolution


When it comes to thinking, creating and ideating, it would not be fair to discriminate between men and women. Both men and women are breaking into new forays and emerging bright with ground breaking ideas on the other side. However, while everything is changing in the world of technology, one important question needs to be answered. Are we as a society consciously ignoring the efforts women are putting?

The challenges of gender based biases still persist making women entrepreneurship while appealing yet daunting. The other not so in your face challenge is the fact that in a family focussed country such as India, work life balance for a woman in yet incredibly tough.

If you look at the overall chances of someone starting a company, there are more chances of men becoming successful with their venture as compared to women. Why does this happen, you ask? According to several studies done on this matter, there is a term for this called “male hubris, female humility” effect. What it says is that women have lower levels of hubris than men — they’re less likely to be overconfident.

They are especially less likely to make what we call the fundamental attribution error. In this case, holding the belief that when things go right, it is all because of your genius and when things go wrong, it is because of luck or outside forces. The study further states that most women fail to be noticed because of the emotional attachment women have with the venture.

When men fail at the first attempt, they are more likely to try and start again. Women, on the other hand, work hard at fixing what is broken. More often than not, this approach works against these women and ends up destroying the overall effort. Gaining exposure, accepting the situation and moving forward with vigour is what sets women apart and this is what needs to be recognised.

There is no better time to start than now. The world is your oyster. Grab it by the horns and work to create change like never before. While women may have been ignored in the past, setting the pace forward for a bright tomorrow helps when you start today. Happy Women’s Day!

Latest News

Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

Published

on

StartupStories - Mercedes

Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

Continue Reading

Artificial Intelligence

Reddit Soars After Strong Earnings and Upbeat Outlook

Published

on

Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

Continue Reading

Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing

Published

on

Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

Continue Reading
Advertisement

Recent Posts

Advertisement