Global technology giant Apple held their annual product keynote in the Steve Jobs Theatre at the new Apple Park Campus in Cupertino, Calif, yesterday. The event was started with an homage to the Apple founder and icon Steve Jobs using an old voice recorded message from the founder.
Chief Executive Officer, Tim Cook then took the stage to begin the event at the company’s new head office. Speaking about the tribute he said, “It’s taken some time, but we can now reflect on him with joy, rather than sadness.” The head office was designed by Jobs before his demise six years ago. Cook also spoke about Apple’s efforts in helping Hurricane Irma and Hurricane Harvey victims in Florida and Texas respectively. The new headquarters Apple Park was built using sustainable materials and will be the first campus to use 100% renewable energy with a solar paneled roof to generate power.
The special event was the launchpad for multiple new products the company has been designing including their rebranded retail stores, now called the Apple Town Houses. The Apple Town Houses will also hold a new program called ‘Today At Apple’ where people can come together to learn different art forms such as coding, designing and photography. The new Watch Series 3 was also launched, which for the first time will allow users access to Apple Music to stream its 40 million songs, podcasts or Beats 1 radio shows. Priced at $399, the new upgraded watch comes with built in cellular connectivity that can be used to make phone calls as well. The Apple watch will be available in stores from 22 September.
The Apple TV was also unveiled at the event and offers a 4K resolution to the users along with standard HDR. Apple’s latest streaming device will be partnering with Netflix and Amazon to offer their programming in super high resolution. The high end TV will also be available from 22 September and will be more tightly integrated with Apple Music in its new iteration.
The real stars of the event were the three new iPhone models. The first iPhone that created ripples in the smartphone industry had up to 16 GB storage space, 1400 mAh battery, 3.5 inch screen and a 2.0 MP camera. The newly launched devices, according to Tim Cook, are far more intelligent, far more capable and far more personal than ever before. The three new models are named iPhone 8,iPhone 8 Plus and the iPhone X, which is pronounced as iPhone ‘ten.’ Along with the color, the camera and software of the iPhone 8 and iPhone 8 Plus have been upgraded while iPhone X packs a whole new arena of features.
The future of the smartphone is here.
The iPhone 8 and 8 Plus will be priced at $699 and $799 for the 64 GB versions respectively, while the iPhone X will cost a whopping $999. Both the iPhone 8’s will be available from 22 September where as the iPhone X will begin shipping from 3 November.
Apple has set a new benchmark in India, recording $9 billion in annual sales for FY25—a 13% surge over the prior year, fueled chiefly by robust demand for iPhones and MacBooks. The tech giant’s strategic expansion into Bengaluru and Pune with new flagship stores has deepened brand engagement and increased accessibility for customers across urban centers.
Apple’s rapid retail footprint expansion and locally tailored initiatives, including student discounts and trade-in offers, overcame price barriers and high import duties to drive sales volumes to unprecedented heights. Meanwhile, local production reached new highs, with 20% of iPhones now assembled in India and manufacturing output up 60%, valued at $22 billion part of Apple’s move to diversify its global supply chain.
India is now Apple’s fourth-largest market worldwide, reflecting its rising role as both a consumption and manufacturing powerhouse for premium tech. Continued investment in retail outlets, partnerships with Tata for device repairs, and consumer-friendly financing have positioned Apple for even stronger growth as Indian incomes and technology aspirations rise.
OYO, India’s leading hospitality startup, has retained strong profitability in FY25, driven by a significant deferred tax gain and a bold corporate identity overhaul. The company’s net profit surged to ₹623 crore, marking a 172% year-on-year growth, with adjusted EBITDA reaching ₹1,132 crore a 27% increase from the previous fiscal. Total revenue rose by 20% to ₹6,463 crore, propelled by strategic expansion in premium segments and the integration of G6 Hospitality into OYO’s growing portfolio.
The deferred tax gain of ₹765.6 crore played a crucial role in OYO’s profitability for FY25, helping overcome challenges from operational losses and global expansion costs. Meanwhile, OYO launched a campaign to rename its parent company, Oravel Stays Ltd, aiming for a tech-first, globally resonant brand identity as the business prepares for its IPO. This rebranding signals OYO’s shift toward broader urban living solutions, with the “OYO Hotels” brand remaining unchanged for consumers while the corporate entity targets premium and tech-driven markets worldwide.
OYO’s premiumization strategy and aggressive international growth have led to record results for the fourth quarter of FY25, with gross booking value surging 54% to ₹16,436 crore and revenue hitting new highs. These achievements highlight OYO’s disciplined financial management and commitment to innovation, setting a benchmark for Indian startups navigating global expansion and sustained profitability in the hospitality technology sector.
Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.
India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.
This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.