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Apple Special Event – September 12, 2017

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Apple Special Event,Apple Event,highlights of apple event,Apple iPhone Event,apple iphone event 2017,#iphonelaunch,apple latest news,Steve Jobs Theatre,iphone 8 launch,apple ceo,Startup Stories,2017 Latest Business News,2017 Technology News

Global technology giant Apple held their annual product keynote in the Steve Jobs Theatre at the new Apple Park Campus in Cupertino, Calif, yesterday. The event was started with an homage to the Apple founder and icon Steve Jobs using an old voice recorded message from the founder.

Chief Executive Officer, Tim Cook then took the stage to begin the event at the company’s new head office. Speaking about the tribute he said, “It’s taken some time, but we can now reflect on him with joy, rather than sadness.” The head office was designed by Jobs before his demise six years ago. Cook also spoke about Apple’s efforts in helping Hurricane Irma and Hurricane Harvey victims in Florida and Texas respectively. The new headquarters Apple Park was built using sustainable materials and will be the first campus to use 100% renewable energy with a solar paneled roof to generate power.

The special event was the launchpad for multiple new products the company has been designing including their rebranded retail stores, now called the Apple Town Houses. The Apple Town Houses will also hold a new program called ‘Today At Apple’ where people can come together to learn different art forms such as coding, designing and photography. The new Watch Series 3 was also launched, which for the first time will allow users access to Apple Music to stream its 40 million songs, podcasts or Beats 1 radio shows. Priced at $399, the new upgraded watch comes with built in cellular connectivity that can be used to make phone calls as well. The Apple watch will be available in stores from 22 September.

The Apple TV was also unveiled at the event and offers a 4K resolution to the users along with standard HDR. Apple’s latest streaming device will be partnering with Netflix and Amazon to offer their programming in super high resolution. The high end TV will also be available from 22 September and will be more tightly integrated with Apple Music in its new iteration.

The real stars of the event were the three new iPhone models. The first iPhone that created ripples in the smartphone industry had up to 16 GB storage space, 1400 mAh battery, 3.5 inch screen and a 2.0 MP camera. The newly launched devices, according to Tim Cook, are far more intelligent, far more capable and far more personal than ever before. The three new models are named iPhone 8, iPhone 8 Plus and the iPhone X, which is pronounced as iPhone ‘ten.’ Along with the color, the camera and software of the iPhone 8 and iPhone 8 Plus have been upgraded while iPhone X packs a whole new arena of features.

The future of the smartphone is here.
The iPhone 8 and 8 Plus will be priced at $699 and $799 for the 64 GB versions respectively, while the iPhone X will cost a whopping $999. Both the iPhone 8’s will be available from 22 September where as the iPhone X will begin shipping from 3 November.

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.​

In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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