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iPhone 8, iPhone 8 Plus and iPhone X – Specifications



iPhone 8, iPhone 8 Plus and iPhone X Specifications,features of apple new devices,apple iphone 8 price,iPhone 8 Vs iPhone 8 Plus,#iPhone8,iPhone 8 Features,Apple Special Event,Startup Stories,2017 Latest Business News,2017 Technology News

The most awaited iPhone models were finally unveiled at the Apple product keynote event held in the new head office in Apple Park in California. After many rumors, leaks and speculations the world was finally introduced to the future of smartphones, the iPhone 8, iPhone 8 Plus and the iPhone X.

iPhone 8

The small version of the iPhone 8 has a 4.7 inch Retina HD display. The new phone has a steel reinforced glass back that allows for wireless charging. The iPhone 8 is a successor to last year’s iPhone 7 with very similar features and minimal upgrades. The dust and water resistant phone still features a 12 MP camera but holds additional color filters and a new sensor. Software upgrades allow users to make easier lighting effects adjustments and the slow motion video capture is smoother at 240 frames per second. The phone also packs a faster CPU with the new A11 Bionic processing chip, which has four efficiency cores that are up to 70 percent faster than A10 Fusion. The A11 Bionic chip will allow users to text and browse the web quickly while using less energy and helps AR games and apps reach a new level of fluidity and realism. The phone will come with the new iOS 11 that was released earlier this year.

iPhone 8 Plus –

The iPhone 8 Plus is the taller version of the iPhone 8 with a dual camera. This 5.5 inch phone will pack two 12 MP primary cameras for wide angle and telephoto photography. The wide angle camera holds a f/1.8 six element lens with optical image stabilization and a larger, faster 12 MP sensor while the telephoto camera holds a f/2.8 lens. The 8 Plus comes with the famous iPhone feature Portrait Mode with portrait lighting which uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more.

Both the phones pack a 7 MP front camera with retina flash, wide color capture, advanced pixel technology and auto image stabilization. 

iPhone X –

The iPhone X is a complete redesign of the product which packs more new features than any of their previous releases. Moving away from the traditional iPhone look, the iPhone X has a head to foot screen with a trapezoidal notch at the top for the front cameras and sensors. The 5.8 inch OLED screen will have a super retina display and TrueTone technology for white balancing the screen in different conditions. The phone will not host a home button, therefore, the power button will have more functionality. Long press the power button to activate the Apple assistant, Siri and double click for Apple Pay. Similar to the iPhone 8 and iPhone 8 Plus, the iPhone X will also run on A11 Bionic chip with 3 GB RAM. X also allows for wireless charging and will work with current Qi pads by companies like Mophie and Belkin. The camera of the iPhone X is just like the dual camera available in the iPhone 8 Plus but the bump runs vertically instead of horizontally. 

Face Scanning

Apple has finally replaced the fingerprint scanner with a face scanner which cannot be fooled using masks or pictures. The users can set up face scanners through a short setup by simply peering into the front facing camera, framing your face just right, then turning your head left and right so the iPhone’s sensors can get a good look. An array of cameras and sensors are packed into a notch at the top of the screen that projects infrared dots onto the face to map it, captures that image and then use a dedicated processor to interpret the face data. 

Pre booking for iPhone 8 and iPhone 8 Plus will begin on 15 September and will be available from 22 September while pre booking for the iPhone X opens on 27 October and will be available only from 3 November.

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Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India



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Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.


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Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?



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Clubhouse is a new type of social networking platform which is an audio only platform.  This means every conversation takes place through audio where users speak to let their thoughts known.  Users can create and host rooms where speakers will talk about a particular topic.  Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.  There is however a catch as Clubhouse is currently limited to iOS.

Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup.  Leher also has video support unlike Clubhouse and is also available for both Android and iOS.  However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace.  Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.

We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion.  Please let us know your answer in the poll below.

Which Audio Listening Startup Would You Choose?

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Why Are Ads On Digital Media Failing To Reach The Right Audience?



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If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something.  There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you.  Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes.  The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.

These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing.  Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more.  Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost.  Performance marketing usually means high volume for a very specific cost.  

Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements.  Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up.  If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”  

ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic

Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition.  This is a reason why budgets are usually high for performance marketing.  Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing.  Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”

There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms.  Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.  

Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present.  Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics.  We have seen best results from an optimal mix of Television plus digital (sic.)”  Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort.  The latter ensures adequate emphasis on building consideration, as well as growing transactions.  Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools.  Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.

With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset.  The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.

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