The most awaited iPhone models were finally unveiled at the Apple product keynote event held in the new head office in Apple Park in California. After many rumors, leaks and speculations the world was finally introduced to the future of smartphones, the iPhone 8, iPhone 8 Plus and the iPhone X.
iPhone 8 –
The small version of the iPhone 8 has a 4.7 inch Retina HD display. The new phone has a steel reinforced glass back that allows for wireless charging. The iPhone 8 is a successor to last year’s iPhone 7 with very similar features and minimal upgrades. The dust and water resistant phone still features a 12 MP camera but holds additional color filters and a new sensor. Software upgrades allow users to make easier lighting effects adjustments and the slow motion video capture is smoother at 240 frames per second. The phone also packs a faster CPU with the new A11 Bionic processing chip, which has four efficiency cores that are up to 70 percent faster than A10 Fusion. The A11 Bionic chip will allow users to text and browse the web quickly while using less energy and helps AR games and apps reach a new level of fluidity and realism. The phone will come with the new iOS 11 that was released earlier this year.
iPhone 8 Plus –
The iPhone 8 Plus is the taller version of the iPhone 8 with a dual camera. This 5.5 inch phone will pack two 12 MP primary cameras for wide angle and telephoto photography. The wide angle camera holds a f/1.8 six element lens with optical image stabilization and a larger, faster 12 MP sensor while the telephoto camera holds a f/2.8 lens. The 8 Plus comes with the famous iPhone feature Portrait Mode with portrait lighting which uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more.
Both the phones pack a 7 MP front camera with retina flash, wide color capture, advanced pixel technology and auto image stabilization.
iPhone X –
The iPhone X is a complete redesign of the product which packs more new features than any of their previous releases. Moving away from the traditional iPhone look, the iPhone X has a head to foot screen with a trapezoidal notch at the top for the front cameras and sensors. The 5.8 inch OLED screen will have a super retina display and TrueTone technology for white balancing the screen in different conditions. The phone will not host a home button, therefore, the power button will have more functionality. Long press the power button to activate the Apple assistant, Siri and double click for Apple Pay. Similar to the iPhone 8 and iPhone 8 Plus, the iPhone X will also run on A11 Bionic chip with 3 GB RAM. X also allows for wireless charging and will work with current Qi pads by companies like Mophie and Belkin. The camera of the iPhone X is just like the dual camera available in the iPhone 8 Plus but the bump runs vertically instead of horizontally.
Face Scanning
Apple has finally replaced the fingerprint scanner with a face scanner which cannot be fooled using masks or pictures. The users can set up face scanners through a short setup by simply peering into the front facing camera, framing your face just right, then turning your head left and right so the iPhone’s sensors can get a good look. An array of cameras and sensors are packed into a notch at the top of the screen that projects infrared dots onto the face to map it, captures that image and then use a dedicated processor to interpret the face data.
Pre booking for iPhone 8 and iPhone 8 Plus will begin on 15 September and will be available from 22 September while pre booking for the iPhone X opens on 27 October and will be available only from 3 November.
Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.
The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes. Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.
Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.
Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.
India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.
This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.
PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.
Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.
PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.
In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.
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