How To
Social Media Tools Perfect For Small Businesses
When you are a small business owner, it is extremely vital to use social media to your advantage. If you are trying to grow your business right from the ground up and don’t have the time to focus on your online presence, then worry not, the internet always has your back. Here are some tools that help you in not only discovering content, but also sharing and responding to the content on your page.
1. Crowdfire
Known as the ultimate guide to one minute marketing, Crowdfire is your go to website for realising your goals. To start things off, you have to first connect your websites, blogs and social media profiles with Crowdfire. Once you do that, Crowdfire will analyze your accounts and study them to determine who you are, what your core message should be and what kind of content you should put out into the social media world. Once it understands who you are, it gives you a daily task sheet that works towards helping you achieve your goals! The goals include things you can do to increase the number of daily visitors and the type of comments you can make to increase engagement on a regular basis.
2. Hootsuite
The ultimate post scheduler, Hootsuite helps you manage all your social media accounts from a single page. From helping you find relevant content to helping you organise all your data in one place, Hootsuite is like the genie you need to make life easier! Furthermore, if you ever think the content you are putting up is not relevant to the page, then this website helps in analyzing the information and giving you feedback on what should and shouldn’t be put up. Hootsuite also helps in protecting and safeguarding your social media pages against unwanted hackers and threats, therefore making sure your online presence is completely safe and secure!
3. Buffer
Buffer, a social media scheduling application, is quite unlike Hootsuite in the sense it lets you schedule your posts not only on Facebook and Twitter, but on LinkedIn and Google Plus as well! Without letting you miss deadlines of any sort, Buffer lets you add content to your queue without worrying about how often you post the content for your brand. To make the game interesting, Buffer gives you detailed day to day and monthly analytics on how your profile and posts perform!
4. Salesforce Marketing Cloud
While a lot of businesses are B2C oriented, there are some that are B2B and these are the kind that need to be looked at regularly. Salesforce Marketing Cloud is one such website which not only keeps track of your other businesses, but also helps you grow your marketing strategies. By deviating from the regulated social media platforms, Salesforce uses email marketing as a means of promoting your content. This particular website allows you to not only automate your marketing, but also helps you conduct a proper digital search and establish both your website and your mobile marketing plans! Even though learning marketing through Salesforce is steep and extensive, it is still more than worth it and necessary!
5. Awario
Let’s face it. You need to know what the social media world is saying about your business. Awario lets you analyze the content you put up on your social media and with specific keywords on your social media, it tracks performance on a regular basis. Furthermore, Awario sends you notifications the minute people mention your brand on any platform (every platform, including Reddit!) From giving you the opportunity to interact with your users to understanding your customer base, Awario helps in giving you complete clarity on what is expected from you as a brand.
Growing as a new business is important and when you have the right tools at hand, the entire process is made easier. If you think we missed out on any tools like this, comment and let us know!
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