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Social Media Tools Perfect For Small Businesses

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When you are a small business owner, it is extremely vital to use social media to your advantage. If you are trying to grow your business right from the ground up and don’t have the time to focus on your online presence, then worry not, the internet always has your back. Here are some tools that help you in not only discovering content, but also sharing and responding to the content on your page.

1. Crowdfire  

Known as the ultimate guide to one minute marketing, Crowdfire is your go to website for realising your goals. To start things off, you have to first connect your websites, blogs and social media profiles with Crowdfire. Once you do that, Crowdfire will analyze your accounts and study them to determine who you are, what your core message should be and what kind of content you should put out into the social media world. Once it understands who you are, it gives you a daily task sheet that works towards helping you achieve your goals! The goals include things you can do to increase the number of daily visitors and the type of comments you can make to increase engagement on a regular basis.

2. Hootsuite 

The ultimate post scheduler, Hootsuite helps you manage all your social media accounts from a single page. From helping you find relevant content to helping you organise all your data in one place, Hootsuite is like the genie you need to make life easier! Furthermore, if you ever think the content you are putting up is not relevant to the page, then this website helps in analyzing the information and giving you feedback on what should and shouldn’t be put up. Hootsuite also helps in protecting and safeguarding your social media pages against unwanted hackers and threats, therefore making sure your online presence is completely safe and secure!

3. Buffer 

Buffer, a social media scheduling application, is quite unlike Hootsuite in the sense it lets you schedule your posts not only on Facebook and Twitter, but on LinkedIn and Google Plus as well! Without letting you miss deadlines of any sort, Buffer lets you add content to your queue without worrying about how often you post the content for your brand. To make the game interesting, Buffer gives you detailed day to day and monthly analytics on how your profile and posts perform!

4. Salesforce Marketing Cloud 

 

While a lot of businesses are B2C oriented, there are some that are B2B and these are the kind that need to be looked at regularly. Salesforce Marketing Cloud is one such website which not only keeps track of your other businesses, but also helps you grow your marketing strategies. By deviating from the regulated social media platforms, Salesforce uses email marketing as a means of promoting your content. This particular website allows you to not only automate your marketing, but also helps you conduct a proper digital search and establish both your website and your mobile marketing plans! Even though learning marketing through Salesforce is steep and extensive, it is still more than worth it and necessary!

5. Awario 

Let’s face it. You need to know what the social media world is saying about your business. Awario lets you analyze the content you put up on your social media and with specific keywords on your social media, it tracks performance on a regular basis. Furthermore, Awario sends you notifications the minute people mention your brand on any platform (every platform, including Reddit!) From giving you the opportunity to interact with your users to understanding your customer base, Awario helps in giving you complete clarity on what is expected from you as a brand.

Growing as a new business is important and when you have the right tools at hand, the entire process is made easier. If you think we missed out on any tools like this, comment and let us know!

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How To

WhatsApp Channels Revolutionized: Channel Categories Simplify Content Discovery!

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WhatsApp has recently introduced a new feature known as Channel Categories, aimed at enhancing the user experience by simplifying the process of discovering and following channels that align with individual interests. This update is expected to significantly boost user engagement on the platform, which boasts over 500 million monthly users engaging with WhatsApp Channels.

Overview of Channel Categories

The new categorization system divides channels into seven distinct groups:

  • People
  • Organizations
  • Lifestyle
  • Sports
  • Entertainment
  • Businesses
  • News & Information

Accessible through the Explore option in the Updates tab, this feature allows users to navigate easily through various categories, making it simpler to find content that resonates with their preferences. The automated categorization process means that channel owners no longer need to manually assign categories, streamlining the user experience further.

Enhancing User Experience

The implementation of Channel Categories is designed to improve how users interact with content on WhatsApp. By enabling users to filter search results by category, WhatsApp not only saves time but also encourages exploration of a wider range of channels. This could lead to increased satisfaction as users discover new interests and communities within the app.

The organized structure provided by Channel Categories is anticipated to enhance overall user engagement, allowing for a more intuitive browsing experience. As users delve into different categories, they may find channels that they might not have otherwise encountered, broadening their content consumption.

Celebrity Engagement

The timing of this new feature coincides with the rising popularity of WhatsApp Channels among public figures and celebrities. Notable Bollywood stars such as Kareena Kapoor Khan, Katrina Kaif, and Ayushmann Khurrana have launched their own channels, offering exclusive content and personal insights. For instance, Khurrana’s channel promises followers a glimpse into his life, sharing behind-the-scenes updates and creative endeavors like poetry. This personal touch aims to foster closer connections between celebrities and their fans.

Future Developments

In addition to Channel Categories, WhatsApp is enhancing its artificial intelligence capabilities. The platform plans to roll out a two-way voice chat feature powered by Meta AI, allowing users to interact with chatbots in a more personalized manner. This feature will offer various voice options, including those of celebrities, enriching user interaction on the platform.

The introduction of AI-driven features aligns with Meta’s broader strategy to integrate advanced technology into its messaging services. By providing users with unique voice interactions, WhatsApp aims to create a more engaging and dynamic communication experience.

Conclusion

WhatsApp’s launch of Channel Categories marks a significant advancement in creating a user-friendly environment for content discovery. By organizing channels into distinct categories and enhancing AI capabilities for personalized interactions, WhatsApp is positioning itself as a more engaging platform for its vast user base. As this feature gains traction, it will be interesting to see how both users and channel creators adapt to this new system, potentially reshaping the way content is consumed on the app.

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How To

A Step-by-Step Guide to Setting Up Partner Sharing in Google Photos!

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Setting up partner sharing in Google Photos is a convenient way to share your photos and albums with a specific person, making it ideal for couples, families, or close friends. This feature allows both partners to view and contribute to shared memories seamlessly. Here’s a comprehensive guide on how to set up partner sharing in Google Photos.

Step-by-Step Guide to Setting Up Partner Sharing

1. Open Google Photos

To begin, launch the Google Photos app on your mobile device or visit the Google Photos website at photos.google.com. Make sure you are logged into your Google account.

2. Access Settings

  • Mobile App: Tap on your Profile Picture in the top right corner of the app.
  • Desktop: Click on the gear icon (Settings) located in the upper right corner of the screen.

3. Select Partner Sharing

In the settings menu, find and select Partner Sharing. This option will initiate the process of inviting your partner to share photos.

4. Add Your Partner

You will be prompted to enter your partner’s email address. If they are already in your Google Contacts, you can select their name from the list. After entering their information, click Next.

5. Choose Sharing Options

You will have several options regarding what you want to share:

  • Entire Library: Share all your photos with your partner.
  • Specific Albums: Choose particular albums or folders to share.
  • Photos of Selected People: Opt to share only photos that include specific people recognized by Google Photos.

Additionally, you can set a date range for sharing, allowing you to share only photos taken after a certain date.

6. Send Invitation

Once you have made your selections, click Send Invitation. Your partner will receive an email invitation to accept the shared access. They need to accept this invitation to start viewing and contributing to the shared content.

7. Accepting the Invitation

Your partner can accept the invitation via email or directly within their Google Photos app if they have it installed. After accepting, they will gain access to the shared library or albums based on your settings.

8. Share Back (Optional)

Once your partner has accepted the invitation, they can also choose to share their own photo library with you. They can do this by clicking on the ellipsis icon (three dots) in their Google Photos app and selecting Share Back.

Managing Partner Sharing Settings

After setting up partner sharing, you can manage and modify settings at any time:

  • Return to the Partner Sharing section in Settings.
  • You can change what is shared or remove access if needed.

Benefits of Partner Sharing

Partner sharing in Google Photos provides several advantages:

  • Collaboration: Both partners can contribute photos, making it easier to compile memories from different perspectives.
  • Organization: Shared albums help keep memories organized and accessible for both parties.
  • Convenience: The ability to set specific sharing preferences allows for personalized control over what is shared.

Conclusion

Setting up partner sharing in Google Photos is an excellent way to keep your memories organized and accessible for both partners. By following these straightforward steps, you can easily create a shared photo library that enhances collaboration and strengthens connections through shared experiences. Whether for personal use or family albums, this feature simplifies photo management and fosters deeper relationships through shared memories.

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Artificial Intelligence

Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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