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Most Incredible Japanese Innovations

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Japan is known for its incredible innovations which shaped the technological world in which we live today.  There are many products we use every day, which were invented in Japan. Here are five most incredible innovations by Japan.

Most incredible Japanese innovations

1) Instant noodles 

Instant noodles, which are loved by many around the world, were invented by a Japanese.  Inventor Momofuku Ando got inspired by the traditional Japanese noodles and developed an entire production process on his own.  Ando first launched instant noodles in 1958 under the brand name Chikin Ramen. Instant noodles went on to gain immense popularity and are now a staple in every household worldwide.

2) QR code

QR code is an important part of our technology dependent world.  These matrix barcodes were invented in Japan by the company Denso Wave.  QR code was first invented in 1994 and was initially used in the automotive industry.  However, the use of QR code then expanded and it has become one of the most used types of two dimensional codes.

3) Emoji

Emojis are another widely used Japanese innovation.  Emojis were created in 1999 by Shigetaka Kurita and his team.  At the time, Shigetaka Kurita was working with the Japanese mobile operator NTT DoCoMo.  Kurita grew tired of using only text as a form of communication. He drew inspiration from Chinese characters, street signs and Japanese manga to create images representing various emotions.

4) Blue LED lights

Isamu Akasaki, Hiroshi Amano and Shuji Nakamura were the three Japanese scientists who are credited for inventing high resolution blue LED lights.  The invention of blue LED lights paved way for many sophisticated technologies like energy efficient TVs, power saving light bulbs, mobiles and computer screens.  The three scientists demonstrated the high brightness blue LED lights through a gallium nitride growth process.  For coming up with this innovation, Akasaki, Amano and Nakamura were awarded the Nobel Prize in Physics in 2014.

5) Flash memory

The small memory card which stores information on your phone was also invented in Japan.  Flash memory was first invented by the Japanese multinational company Toshiba in 1980. The device was introduced in the market in 1987.  Flash memory was created by Fujio Masuoka of Toshiba after Masuoka proposed a theory of creating a new device with the ability to erase memories quickly and easily

 

If we missed any other such incredible Japanese innovations, comment below and let us know.

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YouTube Expands Shopping and Affiliate Program in India, Opening New Revenue Channels for Creators!

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YouTube has launched a Shopping affiliate program in India, allowing creators to earn commissions by promoting products from major brands such as Flipkart and Myntra directly within their videos, Shorts, and live streams. This new feature enables viewers to discover and purchase products recommended by creators without ever leaving the platform, enhancing convenience and engagement.

Overview of the Affiliate Program

The affiliate program provides creators with an additional income stream, complementing their existing ad revenue, YouTube Premium earnings, and brand sponsorships. It aligns with YouTube’s strategy to advance social and video commerce by connecting brands with creators to reach diverse audiences across India’s booming digital shopping space.

Insights from YouTube Leadership

Travis Katz, General Manager and Vice President of Shopping at YouTube, commented on the initiative’s impact:

“The incredible global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023 alone, demonstrates the power of connecting creators, viewers, and brands in exciting new ways.” Katz noted that this move ushers in a new phase of product discovery, providing a more interactive and personalized shopping experience.

Benefits for Brands

For brands like Flipkart and Myntra, this partnership offers a unique format for engaging audiences through video. Ravi Iyer, Senior Vice President at Flipkart Group, described the program as a way to “boost customer engagement by enabling product discovery through creators on YouTube,” highlighting the growing role of video commerce in India.

Features for Creators

Eligible creators can access this feature via YouTube Studio, where they can easily tag and promote products across various formats, including Video on Demand (VOD), Shorts, and live streams. Viewers can explore these tagged products in the “Product” sections or video descriptions and then complete their purchases on the retailer’s website seamlessly.

Market Context

With over 65% of Indian consumers trusting creator recommendations over traditional advertising, YouTube’s affiliate program taps into a strong foundation. This trend reflects a shift toward authentic connections between creators and their audiences, catering to India’s dynamic creator economy where digital video serves as a primary source of shopping inspiration and product discovery.

The Creator Economy in India

The ‘e-Conomy India’ report indicates that as India’s digital boom continues—projected household consumption is expected to double by 2030—digital commerce will become increasingly entrenched in everyday experiences. The rise of YouTube’s creator ecosystem offers communities engaging ways to discover new products while fostering deeper connections between fans and creators.

Conclusion

YouTube’s expansion of its Shopping affiliate program in India represents a significant step toward integrating e-commerce with content creation. By enabling creators to monetize their influence through product promotions, YouTube is enhancing its platform’s value for both users and brands.

As this initiative unfolds, it will be interesting to observe how effectively it engages users and influences purchasing behavior within the rapidly evolving landscape of digital commerce. The focus on leveraging creator relationships aligns well with contemporary consumer preferences for authenticity and trust in advertising.

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Instagram Launches Halloween-Themed Features, Including Secret Animations and AI Costumes!

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Instagram is getting into the Halloween spirit this year with a new set of festive features designed to bring a spooky twist to Stories, DMs, and Reels. Available through November 3, these seasonal “Easter eggs” encourage users to enhance their interactions with playful effects, Halloween-themed templates, and even AI-generated costumes.

Halloween Surprises in DMs and Notes

The Halloween fun begins in DMs and Notes, where special keywords like “Happy Halloween” and “Trick-or-treat,” along with themed emojis such as 🎃, 👻, and 🕸️, trigger animated effects, including bats flying across the screen. These surprises add an eerie touch to messages and help users share Halloween cheer in a unique way.

Festive “Add Yours” Templates in Stories

In Stories, Instagram has rolled out five new Halloween-themed “Add Yours” templates, inviting users to share seasonal photos and answer themed questions. These templates can be found in the “Happy Halloween” section of the Add Yours Templates Discovery Surface, making it easy for users to engage with Halloween trends alongside friends and followers.

AI-Generated Costumes and Themed Fonts

Instagram has also introduced AI-driven costumes through Meta AI, allowing users to transform themselves into classic Halloween characters like vampires. The “Imagine Yourself as 🧛” feature enables users to generate and share their AI costumes while inviting friends to participate.

To enhance the Halloween look, Instagram has added a new “Halloween” font and a “Haunted” text effect, available across Stories, Feed, and Reels. Additionally, a Halloween-themed chat backdrop brings an extra layer of spookiness to DMs and broadcast channels.

Engaging Users Through Interactive Features

The integration of these features aims to foster user engagement by encouraging creativity and interaction during the Halloween season. By providing tools that allow for personalized expressions of holiday spirit, Instagram enhances its platform’s appeal as a social space for celebration.

Marketing Strategy and Community Engagement

The launch of these features is part of Instagram’s broader strategy to maintain user interest through seasonal content. By tapping into cultural moments like Halloween, Instagram not only keeps its platform lively but also encourages users to create more content, which can lead to increased engagement metrics.

User Participation and Feedback

Initial reactions from users have been positive, with many expressing excitement about the interactive elements that allow them to celebrate Halloween in unique ways. The incorporation of AI-generated costumes particularly resonates with younger audiences who are eager for innovative ways to express themselves online.

Conclusion

With these new features, Instagram allows users and brands alike to easily embrace the Halloween season, from eerie animations to fun AI-powered costumes. This initiative not only enhances user experience but also positions Instagram as a vibrant platform for seasonal celebrations.

As this campaign unfolds, it will be interesting to see how effectively it engages users and influences content creation during the festive period. The focus on creativity and community interaction reflects changing consumer preferences in social media engagement during holidays.

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Navigating Instagram’s New Teen Accounts: A Guide for Parents and Teens!

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Instagram has introduced a new feature called “Teen Accounts” to enhance the safety and well-being of its younger users. This initiative aims to address growing concerns among parents and guardians about the potential risks associated with social media use among teenagers.

Understanding Teen Accounts

Teen Accounts are automatically assigned to users under 18 years old and come with built-in safety features. These accounts are designed to provide a more secure online experience for teenagers by protecting them from inappropriate content and unwanted interactions while giving parents more control over their teens’ social media activities.

Key Features of Teen Accounts

  1. Default Private Settings: All Teen Accounts will be set to private by default, requiring teens to approve follower requests and ensuring that only people they know can see their content.
  2. Messaging Restrictions: Teens can only receive messages from accounts they follow or are already connected to, limiting the risk of unwanted contact from strangers.
  3. Sensitive Content Filtering: Teen Accounts will automatically have the most restrictive content settings, filtering out sensitive material such as violent videos or posts promoting cosmetic procedures to create a safer browsing experience.
  4. Hidden Words Feature: Instagram’s anti-bullying tool, Hidden Words, will be activated by default on Teen Accounts, filtering out offensive comments and messages to help reduce cyberbullying.
  5. Time Management Tools: Teens will receive reminders after using the app for over an hour, encouraging them to take breaks. A sleep mode will mute notifications between 10 PM and 7 AM, promoting healthier usage habits.
  6. Parental Controls: Parents can monitor their teen’s messaging activity over the past week without accessing the actual messages. They can also set daily time limits for app usage and block access during specific hours.

Parental Oversight

The introduction of Teen Accounts gives parents greater oversight of their children’s social media interactions. By enabling parental supervision features, parents can approve or deny changes to account settings, view topics their teens are exploring on Instagram, and set daily time limits for app usage. This level of control is designed to reassure parents that their teens are engaging with age-appropriate content and are protected from potential online dangers.

Implementation Timeline

Instagram began rolling out Teen Accounts on September 17, 2024, starting with users in the United States, Canada, the UK, and Australia. Existing accounts for users under 18 will transition to Teen Accounts within the next 60 days, and the rollout will extend to other regions, including the European Union, later this year and into early 2025.

Conclusion

Instagram’s new Teen Accounts represent a significant step towards ensuring the safety of younger users on social media platforms. With enhanced privacy settings, content filtering, and parental controls, these accounts aim to create a more secure environment for teenagers while allowing parents to stay informed about their children’s online activities. As social media continues to play a crucial role in young people’s lives, initiatives like these are essential in fostering safe and responsible usage. Parents should familiarize themselves with these features and engage in conversations with their teens about safe social media practices.

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